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    Wanna have a seat

    Texas-based Southwest Airlines replaces lining up with assigned seats

    Teresa Gubbins
    Jul 25, 2024 | 10:45 am
    Southwest Airlines

    Southwest Airlines is changing its seating policy.

    Southwest Businessweek

    Dallas-based Southwest Airlines Co. is doing the unthinkable: It will start to assign seats.

    The airline has been known for its open seating model for more than 50 years, but according to a release, customers have stated a preference for seat assignments, and that is what Southwest will do.

    As part of this transformation, the airline will also offer premium seating options on all flights, redesign the boarding model, and introduce redeye flying.

    Assigned and premium seating
    After conducting extensive research, Southwest determined that 80 percent of current customers and 86 percent of potential customers preferred an assigned seat. When customers chose a competitor, open seating was cited as the number one reason for the change.

    In addition to assigning seats, Southwest will offer a premium, extended legroom portion of the cabin, strongly preferred by many customers. While cabin layout details are still in design, Southwest expects roughly one-third of seats across the fleet to offer extended legroom, in line with that offered by industry peers on narrowbody aircraft.

    The decision to update the seating and boarding model is part of Southwest's ongoing modernization efforts. During the past two years, they've made improvements such as faster WiFi, in-seat power, and larger overhead bins. Work is underway on a refreshed cabin design, including new, more comfortable Recaro seats. Oooh Recaro.

    "Moving to assigned seating and offering premium legroom options will be a transformational change that cuts across almost all aspects of the Company," said Bob Jordan, president, CEO, and vice chairman of the board. "Although our unique open seating model has been a part of Southwest Airlines since our inception, our thoughtful and extensive research makes it clear this is the right choice — at the right time — for our customers, our people, and our shareholders."

    Also: redeye flights
    Southwest is also introducing overnight, redeye flights. Booking is available today through Southwest.com, with the first overnight flights landing on Valentine's Day 2025 in five initial nonstop markets:

    • Las Vegas to Baltimore
    • Las Vegas to Orlando
    • Los Angeles to Baltimore
    • Los Angeles to Nashville
    • Phoenix to Baltimore

    Southwest plans to phase in additional redeye flying in the carrier's coming schedules as part of its transformation to a 24-hour operation.

    Redeye flying, coupled with continued reductions in turn-time through new technologies and procedures, is expected to provide incremental revenue and cost savings, enabling Southwest to fund nearly all new capacity over the next three years without incremental aircraft capital deployment.

    New EVP
    Given the significance of the changes, they've created an official position: Executive Vice President Commercial Transformation, a role that will be filled their current Executive Vice President & Chief Commercial Officer, Ryan Green.

    The Company will share further details about product designs, cabin layout, timing, and incremental financial value at its Investor Day in late September. Founded in 1971, Southwest Airlines Co. operates at 121 airports across 11 countries.

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    wave on wave

    Exhibit on Jewish immigration to Texas lands at Galveston museum

    Jef Rouner
    Sep 25, 2026 | 9:00 am
    Bryan Museum Galveston exterior
    Bryan Museum/Facebook
    The Bryan Museum will open the new exhibit in November.

    A new exhibit about the role Galveston played in bringing immigrants to Texas is set to open at the Bryan Museum. The exhibit will particularly highlight the wave of Jewish immigrants from Russia and Eastern Europe in the early 1900s as they fled increasing persecution and pogroms.

    Port of Promise: Jewish Pioneers of Texas explores the history of the Galveston Plan, sometimes known as the Galveston Movement. Between 1907 and 1914, roughly 10,000 Jews left Russia after a series of bloody pogroms sparked by conspiracy theories that Jewish leaders had assassinated Tsar Alexander II. Developed with support from the Joan and Stanford Alexander South Texas Jewish Archives at Rice University, it shows how these immigrants spread through Texas as pioneers and entrepreneurs, building communities in America.

    “The impact of The Galveston Plan cannot be overstated. These determined individuals overcame tremendous obstacles to becoming some of the most successful and philanthropic people in the history of Texas,” said Charles C. Foster, immigration attorney and historian.

    Port of Promise opens November 7 and runs through January 21, 2027. Admittance is included with general tickets.

    Though the exhibit is primarily focused on the Galveston Movement, the island's role as one of the largest immigration hubs in the United States during the 1800s is also explored. Known as the Ellis Island of the West, Galveston handled around 200,000 immigrants between 1845 and 1948. For much of this time period, there were no restrictions on immigration into the U.S., and people from Europe, Latin America, and South America were all processed through the Port of Galveston.

    According to Foster, the wave of Jewish migration sparked anti-immigrant backlashes in the Northeastern United States, prompting Jewish community leaders to direct migrants to Texas.

    “With anti-immigration policies and anti-native sentiments rising, Galveston was strategically chosen as a great alternative to the crowded cities of the Northeast,” said Foster. “It wasn’t just a port; it was a plan. A way to welcome Jewish immigrants into the heart of the country instead of concentrating them on the East Coast.”

    With immigration a hot button topic in contemporary politics, the Bryan Museum felt it was important to celebrate how much previous waves have contributed to Texas.

    "Texas has always been shaped by people who arrived seeking opportunity and the chance to build a better future," said Melissa Williams Murphy, Bryan Museum executive director. "This exhibition honors the extraordinary contributions of immigrants whose impact continues to be felt across our state while ensuring their stories are preserved for future generations."

    In addition to the exhibit, the Bryan Museum will also host three special public programs throughout the run. These include a panel talk with Foster on the Galveston Plan; a presentation by Robert Sakowitz on his family's luxury stores in the state; and a lecture by Dr. Nancy Katz on Jewish Texas before and after the Galveston Plan. Tickets for these events are separate from admission and must be reserved in advance through the Bryan Museum website.

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