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    primed for cool cruisers

    Norwegian's over-the-top new liner launches Caribbean cruises from Galveston

    Steven Devadanam
    Dec 15, 2023 | 4:24 pm

    Cruise fans, start packing for an elevated, over-the-top tropical getaway.

    Norwegian Cruise Line has launched the inaugural season of its game-changing Prima Class Class cruise out of Galveston for the 2023 and 2024 seasons. One of Norwegian’s newest — and buzziest — new ships, the Prima Class vessel will embark on seven-day, round-trip cruises from Galveston to hot island getaways.

    That means locals can head to Harvest Caye in Belize; Costa Maya and Cozumel, Mexico; and Roatán (Bay Islands), Honduras. Norwegian’s newest liner, the Norwegian Viva, will now homeport in Galveston for the first time ever from December 2025 to April 2026, the company announced.

    Designed for a more discriminating cruiser — and to go head-to-head with other big cruise brands’ top-tier boats — Norwegian’s Prima is a floating resort and entertainment destination with modern design and over-the-top amenities and experiences. The massive ship towers with 20 decks and can accommodate up to 3,100 guests with 1500 staterooms, 18 dining venues, and 17 bars and lounges.

    Over-the-top fun

    While on-board cruise entertainment is hardly new, Norwegian revs things up with the Prima Speedway, which marks the first three-level racetrack ever to hit the seas. Water park thrills come via the Prima’s 10-story tall slides, which Norwegian claims are the fastest at sea.

    The Primna pushes the G forces with The Drop, which the company says is “the first free-fall slide in the world.”

    After voyagers get their floating F1 fun and dizzying drops on, they can dine at various specialty restaurant concepts and the Indulge Food Hall, with 11 different cuisines including Q, a Texas-style BBQ joint. Described as the cruise industry’s “first sustainable cocktail bar at sea,” the Metropolitan Bar offers a chance to pregame or postgame.

    Resort chic, stunning spaces, and nightlife vibes

    Adult-themed entertainment is a key Prima offering, perhaps nowhere more obvious than the Prima Theater & Club. Operating as a standard theater/entertainment destination during the say for shows, the venue drops the seats and literally transforms into an adult nightclub at night, with DJs, dancers, and nightlife vibes.

    Cruisers will obviously want to take in sea and island views, and the Prima Class makes it easier with Ocean Boulevard, the 44,000 square-foot, wrap-around outdoor walkway; and Oceanwalk, a glass bridge that boasts Instagram-ready photo ops and striking views.

    More outdoor chill comes via the infinity beach — think of this as a floating beach resort with cabanas, lounge beds and chairs, and sea-facing infinity pools. Read a book or catch up with friends at La Terrazza, a sunny, al fresco lounge area, or take in a moment of zen at The Concourse, the ship’s open-air sculpture garden.

    Singles, couples, families, and groups can all enjoy targeted accommodations. Solo staterooms are priced and designed for the single cruiser in mind, couples can enjoy upscale, comfy rooms, and large families can stay apart, and together, via connecting balcony staterooms.

    Primed for cruisers

    Speaking of upscale, travelers can upgrade to a more private experience via The Haven by Norwegian. This luxe complex is accessed only via keycard and offers 107 suites, a private restaurant, bar, lounge and sundeck, plus a concierge and 24- hour butler service.

    Given its newer status, the Prima is design-focused; the interior harks to a modern hotel aesthetic. Outdoor amenities are reminiscent of posh sea resorts, while the bars, dining, and club reflect an urbane, metropolitan chic. Such focus on design and entertainment helped the Prima win industry publication Cruise Critic’s Best Ocean Cruise Ship in 2022.

    “We’re extremely excited to have Norwegian Prima officially sail out of Galveston, Texas this season, providing our guests with more opportunities to cruise from popular, easily accessible ports,” said David J. Herrera, president of Norwegian Cruise Line. “We recognize the strong cruise opportunity in Texas and are focused on strengthening our presence in that market. We are proud to bring two of our most innovative ships in the fleet to this great state for two back-to back winter seasons to offer dream cruise vacations to not only the immediate market, but the surrounding areas as well.”

    Current Prima cruises from Galveston start at $749 per traveler, starting in January 2024. Find more information on cruise dates, itineraries, and more here.

    As savvy local travelers are aware, this is prime time for Galveston cruising. Princess cruises just ported its largest ship ever in Texas for Galveston-based Caribbean cruises. And Royal Caribbean's massive liner is enough to wow even our staunchest cruise snob.

    Prima Norwegian Cruise Lines

    Image courtesy of Norwegian Cruise Lines

    Norwegian's new Prima liner takes cruising to the next level — 20, to be precise.

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    where to travel right now

    10 cool summer vacation ideas to beat the Texas heat in August

    Amber Heckler
    Aug 3, 2026 | 9:15 am
    The Witte Museum
    Photo courtesy of The Witte Museum Facebook
    The Witte Museum is all about nature, science, and dinosaurs, of course.

    Planning an August getaway in this summer heat can be fatiguing, but CultureMap has plenty of ideas for travelers who want to keep cool on their final summer vacation.

    Two new museum exhibits are making their debut this month, and a popular family-friendly waterpark resort is hosting its once-a-year summer sale across both Texas locations — including one near Houston. Discounts and deals are a common thread for this month's column, a popular biannual boutique sale in Austin to the return of Houston Theater Week.

    Here's everything you need to know to plan a heat-busting getaway around the state this August.

    Around Texas

    Flash sale alert: Great Wolf Lodge is unlocking $84 per night stays at participating waterparks for one-day only on Tuesday, August 4. Guests can use the promo code "84DEGREES" to book rooms for the $84 nightly rate for select dates through December 17, 2026. The offer is based on two guests; a $20 per person fee will be added for extra guests. The deal applies to the Great Wolf Lodge parks in Dallas-Fort Worth (Grapevine) and the Houston area (Webster).

    The Hill Country

    Fredericksburg vacationers on the hunt for a stylish new brunch will find all sorts of savory and sweet goodies at The Wellhouse at The Albert Hotel. Whether it's sharing a basket of buttermilk biscuits and jam or digging into Hangar steak and scrambled eggs, the hotel's signature restaurant has all the staples covered, including classic brunchy cocktails like a mimosa, Bloody Mary, Aperol spritz, and espresso martini. Brunch is served Saturdays and Sundays from 7 am to 3 pm, and reservations can be booked via OpenTable.

    San Antonio

    The Witte Museum, San Antonio's natural history and science center, has teamed up with Concordia University Texas for a new immersive exhibit exploring all of the paleontological wonders in Friesenhahn Cave. "Adventures in Texas Deep Time" includes a mapped out adaptation of the famed cave developed using LiDAR (Light Detection and Ranging) technology, giving museum visitors a close look at the resting place of more than 4,000 mammals, reptiles, and birds from the Ice Age. Patrons can also discover giant Texas mosasaur fossils and search for hidden artifacts using archaeological tools. Non-member museum admission ranges from $11-$17 per person.

    Travelers in need of a summer de-stressing session should book a visit at Monarch San Antonio's newly opened spa, offering premium services like massages, facials, hydrothermal experiences, cold plunges, saunas, and more. Spa services don't come cheap, but that's to be expected from a luxe hotel that serves up $225 porterhouse steaks and caviar. The spa does provide budget-friendly experiences like the "Rituals Beneath Her Wings" series — free for spa guests and $20 for drop-ins — which includes Tuesday evening Pilates, Saturday vinyasa flow, and a Sunday sound bath at sunrise. Spa services can be reserved online.

    Austin

    Le Garage Sale, a twice yearly extravaganza featuring end-of-season and clearance deals from 130 local boutiques, is returning to Austin's Palmer Event Center for its summer sale from August 29-30. You might want to bring an extra suitcase to fill with finds from clothing and shoes to accessories and other goods. Tickets to Le Garage Sale (starting at $14.95) are available via Eventbrite. VIP tickets ($29.80) include early access to the sale at 9:30 am. The general admission portion of the sale runs from 11 am to 5 pm.

    Omni Barton Creek Resort & Spa is celebrating National Wellness Month with a Mokara Spa special running every Monday-Thursday in August: Guests who book a facial and a salon service on the same day can receive 20 percent off both services. The spa offers more than just facials, massages, and treatments. Booking a service also grants access to a rooftop pool overlooking the scenic Hill Country, and there are many relaxing places to lounge while enjoying light bites and sips from the accompanying Spa Creek Café. More information about spa services can be found online, and reservations can be booked by calling 512-329-4018.

    Omni Barton Creek Resort & Spa rooftop pool Travelers who can handle the heat can spend some time by the rooftop pool at Omni Barton Creek Resort & Spa.Courtesy of Omni Barton Creek Resort & Spa

    Houston

    The fifth annual Houston Theater Week will kick off from August 24-30 with discounts for performances throughout the 2026-2027 season at The Hobby Center for the Performing Arts. Starting on the 24th, patrons can use the code "HTW26" to unlock buy one, get one free tickets to 400 performances from 21 organizations, including Tituss Burgess in Concert, A Merry Rockin’ Christmas starring Michael Cavanaugh, Switcheroo at the Houston Zoo! with Houston Contemporary Dance Company, and many more. Tickets can be booked via thehobbycenter.org.

    Dallas-Fort Worth

    Fort Worth's Stockyards Championship Rodeo is permanently adding Sunday performances to its indoor rodeo event lineup, bringing visitors three days of action-packed roping and barrel racing, plus rough stock events like bull riding and bronc riding. Events are held at the Cowtown Coliseum starting at 7:30 pm on Fridays and Saturdays, and Saturday and Sunday matinees begin at 1:30 pm. Ticket prices vary depending on dates and times.

    A new patriotic exhibition featuring one of America's most recognizable symbols is coming to the Amon Carter Museum of American Art in Fort Worth for a five-month run starting August 15. In collaboration with the Denver Art Museum, "The Statue of Liberty from Bartholdi to Warhol" will showcase nearly 100 artworks and objects that examine the statue’s varied manifestations — from artistic marvel and pop culture icon to symbol of immigration, patriotism, and resistance. Museum admission is free, and the exhibit will be on display through January 3, 2027.

    Get ready to check-in in style at Plano's swanky new hotel. The Clara Hotel has made its grand debut in the popular Dallas suburb with the goal of becoming an all-day relaxing hangout for hotel guests and visitors alike. The property is anchored by Field & Vine, a French-Haitian-Texas restaurant helmed by executive chef Daniel Armand, and a chic day-to-night cocktail lounge called Archer. The hotel also features an outdoor pool, landscaped courtyard, and classic guest rooms. Stays at The Clara Hotel begin at $136 per night in August.

    The Witte Museum
    Photo courtesy of The Witte Museum Facebook

    The Witte Museum is all about nature, science, and dinosaurs, of course.

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