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    primed for cool cruisers

    Norwegian's over-the-top new liner launches Caribbean cruises from Galveston

    Steven Devadanam
    Dec 15, 2023 | 4:24 pm

    Cruise fans, start packing for an elevated, over-the-top tropical getaway.

    Norwegian Cruise Line has launched the inaugural season of its game-changing Prima Class Class cruise out of Galveston for the 2023 and 2024 seasons. One of Norwegian’s newest — and buzziest — new ships, the Prima Class vessel will embark on seven-day, round-trip cruises from Galveston to hot island getaways.

    That means locals can head to Harvest Caye in Belize; Costa Maya and Cozumel, Mexico; and Roatán (Bay Islands), Honduras. Norwegian’s newest liner, the Norwegian Viva, will now homeport in Galveston for the first time ever from December 2025 to April 2026, the company announced.

    Designed for a more discriminating cruiser — and to go head-to-head with other big cruise brands’ top-tier boats — Norwegian’s Prima is a floating resort and entertainment destination with modern design and over-the-top amenities and experiences. The massive ship towers with 20 decks and can accommodate up to 3,100 guests with 1500 staterooms, 18 dining venues, and 17 bars and lounges.

    Over-the-top fun

    While on-board cruise entertainment is hardly new, Norwegian revs things up with the Prima Speedway, which marks the first three-level racetrack ever to hit the seas. Water park thrills come via the Prima’s 10-story tall slides, which Norwegian claims are the fastest at sea.

    The Primna pushes the G forces with The Drop, which the company says is “the first free-fall slide in the world.”

    After voyagers get their floating F1 fun and dizzying drops on, they can dine at various specialty restaurant concepts and the Indulge Food Hall, with 11 different cuisines including Q, a Texas-style BBQ joint. Described as the cruise industry’s “first sustainable cocktail bar at sea,” the Metropolitan Bar offers a chance to pregame or postgame.

    Resort chic, stunning spaces, and nightlife vibes

    Adult-themed entertainment is a key Prima offering, perhaps nowhere more obvious than the Prima Theater & Club. Operating as a standard theater/entertainment destination during the say for shows, the venue drops the seats and literally transforms into an adult nightclub at night, with DJs, dancers, and nightlife vibes.

    Cruisers will obviously want to take in sea and island views, and the Prima Class makes it easier with Ocean Boulevard, the 44,000 square-foot, wrap-around outdoor walkway; and Oceanwalk, a glass bridge that boasts Instagram-ready photo ops and striking views.

    More outdoor chill comes via the infinity beach — think of this as a floating beach resort with cabanas, lounge beds and chairs, and sea-facing infinity pools. Read a book or catch up with friends at La Terrazza, a sunny, al fresco lounge area, or take in a moment of zen at The Concourse, the ship’s open-air sculpture garden.

    Singles, couples, families, and groups can all enjoy targeted accommodations. Solo staterooms are priced and designed for the single cruiser in mind, couples can enjoy upscale, comfy rooms, and large families can stay apart, and together, via connecting balcony staterooms.

    Primed for cruisers

    Speaking of upscale, travelers can upgrade to a more private experience via The Haven by Norwegian. This luxe complex is accessed only via keycard and offers 107 suites, a private restaurant, bar, lounge and sundeck, plus a concierge and 24- hour butler service.

    Given its newer status, the Prima is design-focused; the interior harks to a modern hotel aesthetic. Outdoor amenities are reminiscent of posh sea resorts, while the bars, dining, and club reflect an urbane, metropolitan chic. Such focus on design and entertainment helped the Prima win industry publication Cruise Critic’s Best Ocean Cruise Ship in 2022.

    “We’re extremely excited to have Norwegian Prima officially sail out of Galveston, Texas this season, providing our guests with more opportunities to cruise from popular, easily accessible ports,” said David J. Herrera, president of Norwegian Cruise Line. “We recognize the strong cruise opportunity in Texas and are focused on strengthening our presence in that market. We are proud to bring two of our most innovative ships in the fleet to this great state for two back-to back winter seasons to offer dream cruise vacations to not only the immediate market, but the surrounding areas as well.”

    Current Prima cruises from Galveston start at $749 per traveler, starting in January 2024. Find more information on cruise dates, itineraries, and more here.

    As savvy local travelers are aware, this is prime time for Galveston cruising. Princess cruises just ported its largest ship ever in Texas for Galveston-based Caribbean cruises. And Royal Caribbean's massive liner is enough to wow even our staunchest cruise snob.

    Prima Norwegian Cruise Lines

    Image courtesy of Norwegian Cruise Lines

    Norwegian's new Prima liner takes cruising to the next level — 20, to be precise.

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    H-E-Buzz

    H-E-B delights Texas travelers with airport vending machine pop-ups

    Brandon Watson
    Dec 12, 2025 | 10:15 am
    H-E-B vending pop-up
    Austin-Bergstrom Airport/ Instagram
    H-E-B says it will bring surprise Texas travelers with more holiday pop-ups.

    New H-E-B stores seem to be getting bigger and bigger, but its newest locations is taking the opposite track. The beloved San Antonio grocery store is surprising holiday travelers with tiny vending machine pop-ups, offering free swag at Texas' major airports, including Houston's George Bush Intercontinental Airport on December 14 and Hobby Airport on December 16.

    The Texas staple first surprised travelers at the Austin-Bergstrom International Airport (AUS) on December 10 with a tiny vending machine pop-up. Delighted visitors were given a “H-E-B boarding pass,” redeemable for some of the store’s most coveted merch. Among the finds stocked were cushy concha slippers, Cafe Olé coffee, and the ever-popular flour tortilla blanket.

    “No store does what? More!” wrote the airport in an Instagram post. “Our passengers were obsessed!”

    Already cherished by Texans for its prized pre-made foods and its “Texas FEMA” efforts through its in-house disaster response team, H-E-B has become a viral sensation in 2025. In June, TikToker Anna the Colossal Titan racked up hundreds of thousands of views for a video showing her smuggling 200 H-E-B tortillas in her backpack.


    @annathecolossaltitan goodmorning austin #happyinternationalbaggettersday ♬ Easy - Commodores


    In October, the grocer made more headlines by releasing a collection of heavy metal-themed t-shirts in collaboration with Nashville graphic artist Connor Dwyer. The limited drop of 1,000 shirts sold out in seconds.

    According to H-E-B’s Instagram reels, the company has not finished spreading holiday cheer. It says Lone Star travelers should be on the lookout for more airport pop-ups soon. Homesick Texans who aren’t lucky enough to stumble on a kiosk can always purchase swag like shopping cart ornaments, Creamy Creations puzzles, and mystery box keychains through the brand shop.

    Houston is not the only stop on the holiday pop-up tour. The H-E-B team will be at the following Texas airports, with the fun kicking off between 11:30 am to noon on the selected dates:

    • Friday, December 12: San Antonio International Airport
    • Sunday, December 14: Houston's George Bush Intercontinental Airport
    • Tuesday, December 16: Houston's William P. Hobby Airport
    • Thursday, December 18: Dallas Fort Worth Airport
    • Friday, December 19: Dallas Love Field Airport
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