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    Hoffman on the Road

    Ken Hoffman discovers the best burger of his life — and blasts Gordon Ramsay

    Ken Hoffman
    Apr 26, 2024 | 8:59 am
    Gordon Ramsay

    Ken Hoffman felt like an idiot after visiting one of Gordon Ramsay's restaurants.

    Gordon Ramsay/Facebook.

    I didn’t have to travel 5,000 miles to be called “dumb” and an “idiot.” I get plenty of that here in Houston.

    Recently I went on vacation visiting London and Liverpool in England and Hamburg in Germany — the Beatles tour of Europe. Between the historic music sites, I made the rounds of fish and chips, shepherd’s pie, bratwurst, knockwurst, and schnitzel.

    Let me tell you about the absolute best and wurst – and most insulting – things I ate.

    First, the best. And this isn’t just the best thing I ate in Hamburg last week. It’s a Top 10 of all-time for me, and possibly the single most incredibly delicious item I’ve ever eaten. Yeah, that wonderful.

    It was the Dumb Texan burger at The Bird, a few blocks off the notorious Reeperbahn in the St. Pauli district of Hamburg. This is where a wild night of partying turns into hard day drinking. A few minutes’ walk away is the seediest sex-for-sale district in Europe. Hamburg’s walled-off prostitution zone makes Amsterdam’s red light district look like a Junior Miss Pageant.

    What was I doing in this adult “entertainment” area? This is where the Beatles played during their formative years in Hamburg, at clubs like the Kaiserkeller and Indra, both of which are still open. For a Beatles fan, this is where it really began, the group playing six hours a night, seven nights a week before they hit it big, real big, the biggest act in music history.

    This is where a steak and burger restaurant called The Bird opened in 2011. Their steaks are American Black Angus, their burgers are made from premium German beef. A hamburger in Hamburg, I just had to.

    The burgers have peculiar, silly names, like the Fat Stingy Gonzales (guacamole and salsa verde) and the Filthy Harry (bacon and Cheddar cheese).

    And there’s the Dumb Texan. Hey, I’m right here and you’re saying that? The Dumb Texan is 155+ grams of beef – that’s about nine ounces with a fried sunny-side-up egg on top. This was my second visit to The Bird. I had the Dumb Texan back in 2015. It was the first time I ever had an egg on a burger, and that’s how I’ve ordered them ever since – at places that offer fried eggs on burgers.

    Dumb Texan burger The BirdBehold the Dumb Texan.Photo by Ken Hoffman.

    Burgers become art at The Bird. These aren’t the flat, smashed slabs of overdone meat in vogue these days. The Bird’s burgers are thick, plump hunks cooked exactly as you wish and served on an English muffin with lettuce, tomato, and onions on the side. The menu describes my favorite medium rare as “juicy, a pinkish red center that has begun to cook – highly recommended.” Beware if you ask for well done – “you have destroyed a piece of nature and the chef hates you.”

    I’ve eaten a serious lot of burgers. The Dumb Texan is alone at the top of the heap. It has a ton of flavor, it’s cooked perfectly, the English muffin absorbs the overflow juice, and it’s a terrific value at 15.5 Euros ($16.60). I wanna go back.

    Now for the single most awful thing I ate: the Idiot Sandwich at Gordon Ramsay’s Bread Street restaurant on Paradise Street in Liverpool. Paradise Street is a pedestrian zone a few blocks from Mathew Street, home of the Cavern Club where the Beatles played 292 times in the early 1960s.

    Gordon Ramsay idiot sandwichDon't believe the hype.Photo by Ken Hoffman

    The Idiot Sandwich has braised short rib, confit mushrooms, and spiced tomato chutney on grilled sourdough bread. To be honest, I ordered this sandwich because of its name. Turned out, I really was an idiot for buying into obnoxious celebrity chef’s gimmick. It cost 24 English pounds ($30) for a skimpy sliced roast beef sandwich that, despite its frou-frou ingredients, tasted like truck stop food. There’s nothing wrong with truck stop food, I’ve been there, but $30 for the Idiot Sandwich made me feel like one Dumb Texan.

    Gordon Ramsay idiot sandwichThat doesn't look like the advertisement.Photo by Ken Hoffman

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    all routes lead to rome

    New nonstop flight connects Houston with Rome for the first time

    Jef Rouner
    Dec 3, 2025 | 3:30 pm
    Houston Mayor John Whitmire listens as Jim Szczesniak, Director of Aviation for Houston Airports, discusses the addition of ITA Airways at IAH.
    Photo courtest of Houston Airports
    Houston Mayor John Whitmire listens as Jim Szczesniak, Director of Aviation for Houston Airports, discusses the addition of ITA Airways at IAH.

    Thinking of a Roman holiday? The good news for Houstonians is that George Bush Intercontinental Airport (IAH) will begin offering direct, nonstop flights to Rome starting next spring. It will be the first time IAH and Rome Fiumicino Airport (FCO) in Fiumicino, Italy have connected nonstop.

    “We welcome ITA Airways to Houston, as it reflects our city's prominence on the global stage," said Houston Mayor John Whitmire in a press conference held on Tuesday, December 2. "The first ever route between Houston and Rome will strengthen our business, diplomatic, and cultural ties with Italy. It will also bring more visitors to experience Houston's vibrant culture, world-class healthcare, and diverse industries."

    Starting May 1, 2026, ITA Airways will offer three flights a week between Houston and Rome, expanding to five flights a week beginning June 1. Houston is ITA's ninth North American destination.

    “Nonstop service to Rome is a defining moment for Houston and a direct result of the strength and credibility of our airport system. This route will bring new visitors, new investment, and new business opportunities into our region,” said Jim Szczesniak, director of aviation for Houston Airports. “It expands Houston’s presence in Europe and proves that disciplined, strategic growth at Houston Airports delivers measurable economic impact. Strong airports don’t just move people. They shape markets, expand opportunity and help define a city’s place in the world.”

    Flights will be made via a Airbus A330-900. The model is renowned for its comfort on long flights, including ergonomic seats, ample personal space, and a quiet cabin. Appropriately, many of the interior cabin components are made in Italy and reflect an elegant European design.

    Houston billionaire Tilman Fertitta, currently serving as America's ambassador to Italy, also welcomed the new route that connects his hometown with his current job.

    “As a Texan and as the U.S. Ambassador to Italy, I’m thrilled by ITA’s new direct route between Houston and Rome," Fertitta said. "It strengthens the economic links that drive mutual understanding and shared prosperity. It was great working with ITA Airways CEO Joerg Eberhart, Mayor John Whitmire, and all the partners that helped make this possible.”

    The new route to Rome continues the international expansion that has been happening at IAH over the last several years. Last year, the airport announced new non-stop flights to recent vacation hotspot, Puerto Escondido, Mexico. It was part of Houston Airports' goal of making Houston the gateway to America ahead of the FIFA 2026 World Cup. Now, it looks like IAH will be welcoming Italian soccer fans, as the routes open up just in time for the sports event next summer.

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