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    Lubbock Life

    Jesus tattoo billboard not as controversial as outraged critics think: Why it's an uplifting message

    Elizabeth Rhodes
    Oct 12, 2013 | 12:58 pm

    A billboard of a tattooed Jesus Christ in Lubbock is causing quite a lot of commotion.

    Recently appearing along a West Lubbock highway, the billboard is the work of the website Jesustattoo.org. It depicts Jesus with outstretched arms which are tattooed with such words as "Outcast," "Jealous" and "Addicted."

    "I don’t like the picture. I think it’s very derogatory."

    Some people in the community have reacted strongly to the billboard. "I don’t like the picture. I think it’s very derogatory," a local resident told CBS affiliate KEYE-TV.

    The website's homepage features a video which portrays Jesus as a tattoo artist. Several tattooed individuals approach him, revealing their sinful markings, including a woman with "Self Righteous" tattooed on her chest and a young disabled boy with the word "Outcast" tattooed on his body.

    Although the billboard has certainly drawn a lot of attention, it hasn't all been negative.

    "I thought that it was cleverly done because, basically, it's a visual of Jesus taking the sins of people and covering them and taking them from an outcast or something and giving them a new start, which is what the gospel is about," David Wilson, a senior pastor at Southcrest Baptist Church in Lubbock, told ABC News.

    The six-minute video on the website shows Jesus going to work on the tattooed victims and changing each negative word or phrase into something positive. The woman with the "Self Righteous" tattoo breathes a sigh of relief when her tattoo is changed to "Humbled," and the young boy delights as his tattoo goes from "Outcast" to "Accepted."

    The filmmakers' comments on their website emphasize the positive nature of the message. "It really is as simple as it appears. We are a small group of people humbled by the love of Jesus. We are not a church. We are not selling anything. We encourage you to tell as many people as possible. That's it."

    Wilson agrees, saying the billboard is a creative way to reach a different demographic: "You know, I use the analogy — I like to fish, and I use different baits for different fish, and to me this is fishing for people who would never walk in the door of a church."

    unspecified
    news/travel

    Riverside Reno

    Fresh makeover turns Hill Country hotel into modern riverside refuge

    Brianna Caleri
    Jun 12, 2025 | 2:36 pm
    Hacienda Del Rio Hotel and Bar
    Photo courtesy of Hacienda Del Rio\u200b
    No matter how cosmopolitan the hotel gets, nothing can beat the trees around this pool.

    After a two-year renovation and rebranding, Hacienda Del Rio Hotel and Bar has opened in Gruene, a historic district within New Braunfels. Formerly the Gruene Outpost River Lodge, the property along the Guadalupe River now has 48 renovated rooms, new outdoor sports like pickleball, and updated amenities at the pool.

    The River Lodge's previous aesthetic was DIY and rustic, but the new Hacienda Del Rio has a much more cosmopolitan, contemporary design. The new look is full of midcentury styles, but with other eclectic elements mixed in. A press release declares the space was "designed in the spirit of Spanish colonial architecture," but don't expect anything old-fashioned.

    Hacienda Del Rio\u200b Hotel and Bar interiorThese earthy tones mellow out an otherwise energetic space.Photo courtesy of Hacienda Del Rio

    Texas-based hotel group French Cowboys was behind this major makeover, which started in April 2023. That puts Hacienda Del Rio in a family with Camp Comfort and The Meyer Hotel in the Hill Country town of Comfort; the Claire Hotel near Canyon Lake; the Gruene River Inn and Heidelberg Lodges in New Braunfels, and Webber East in Austin.

    The Hacienda can accommodate up to 178 guests in a variety of room layouts including kings, double queens, and suites. Bathrooms and showers are new, and rooms are outfitted with smart TVs, plus custom steel doors and windows. Photos of guestrooms, although they are colorful, show off a streamlined sensibility.

    A new clubhouse and cocktail bar draws guests who may not be staying overnight. Coffee and breakfast will be available in the morning, followed by daytime snacks, and finally a full bar in the evening. Anyone who stops by can enjoy beer, wine, and signature cocktails, plus shuffleboard, a pool table, and even some workspace. There will also be a new conference room for presentations, retreats, and more.

    Hacienda Del Rio\u200b Hotel and Bar interiorThis lounge is open to hotel guests and the public.Photo courtesy of Hacienda Del Rio

    Departing from the artsy interior to New Braunfels' beautiful surroundings, guests can play pickleball, beach volleyball, and basketball on a half-court, plus fire pits near the river and kayaks, paddleboards, and floats. River adventures will be facilitated by Paddle Texas, which will offer rentals and experiences. Finally, a renovated pool and deck provide more leisure space.

    “‘Del Rio’ reflects the area’s deep connection to the Guadalupe River, where guests can jump in, float, or just hang out by the water, whether it’s at the river or our pool," said French Cowboys co-founder Dylan Petrich in a press release. "And Hacienda captures our vision of creating a vibrant, social place where people can kick back, enjoy the outdoors, and grab a drink, all in one of the Hill Country’s most iconic destinations, without breaking the bank."

    Rates start at $125 per night, and the food and beverage space is open every day. Introductory rates are available for those who book through December 31, 2025.

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    news/travel

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