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    Travelin' Man

    King Ranch's pure Texas power: It's lost in time, somewhat wildlife barbaric &still snake phobic

    Stephan Lorenz
    Jul 17, 2011 | 11:08 am
    • The King Ranch maintains a small herd of Texas longhorns.
      Photo by Stephan Lorenz
    • The King Ranch owns 800,000 acres of south Texas brush country with its wideopen skies.
      Photo by Stephan Lorenz
    • Old saddles are on display at the museum in Kingsville. You can also buyexpensive riding gear at the King Ranch store.
      Photo by Stephan Lorenz
    • Numerous old buildings on the ranch attest to its long history. The name acrossthis particular building refers to the original name of the ranch.
      Photo by Stephan Lorenz
    • Tours leave from the visitor center on the Santa Gertudis Division, one of fourhuge parcels of land owned by the King Ranch.
      Photo by Stephan Lorenz
    • Visitors can join daily tours that drive around the ranch for a few hours.
      Photo by Stephan Lorenz
    • The majority of cattle on the King Ranch are Santa Gertrudis, a unique breedable to withstand the harsh subtropical climates of south Texas.
      Photo by Stephan Lorenz
    • People visiting the famous King Ranch hail from all over the United States andthe world.
      Photo by Stephan Lorenz
    • The whitewashed walls of the King Ranch mansion stand in stark contrast to therough mesquite country stretching for miles and miles around it.
      Photo by Stephan Lorenz

    I have lived in Texas for more than a decade now, and I have traveled south along US-77 a dozen times. But I had never stopped at the King Ranch before.

    Apparently everybody else did, though. I picked out bits of Russian, Dutch, and German from the crowd filing onto the tour bus. Another family had traveled from Louisiana, and a few folks from states beyond. Even celebrities and royalty had caught on, with the Red Hot Chili Peppers and Prince Albert visiting recently.

    My fiancé Claudia and I took a front row seat on the crowded bus, eagerly breathing in the AC as temperatures soared to 105 degrees in the parking lot.

    Our guide grew up on the ranch, her family’s roots reaching deep into the 19th century — when her great-grandfather worked there as a cowboy. After a short stint in the army, she was back home. She invited questions as the bus rolled down narrow pavement toward a gated entrance.

    Ranch, with a side of longhorns

    I scanned the savanna-like pastures rolling toward distant lines of trees, half expecting to see grazing zebras and stalking lions. Then I reminded myself that this was an actual working ranch.

    A visit to the King Ranch should be taken with a grain of salt. But its almost blind frontier spirit is still alive — from the overpriced gift shop all the way to the dust collecting on the museum’s stuffed alligator.

    In fact, the King Ranch remains one of the largest working ranches in the world. During its peak, it encompassed 1.2 million acres of south Texas brush country. Today, it consists of four large divisions — mainly in Kennedy and Kleberg Counties — still encompassing more than 800,000 acres. Captain Richard King went from being an orphan to a stint as a steamboat captain to becoming one of the richest men in the United States, after founding the ranch in 1853.

    At the first stop, we could see two Texas longhorns sitting under a tree, moving as much as a rock. During the 1870s, these hardy bovines once roamed the King Ranch, but today, they're just kept for tradition's sake. Apparently Henrietta King, the ranch’s matriarch, had a fondness for longhorns and an abhorrence of rattlesnakes. In addition to demanding cultured behavior and religious reverence in her house, she placed a bounty on rattlesnakes.

    To shoot or to view — that is the question

    The main villa stands in stark contrast to the rough surroundings. Whitewashed walls and hallways rise among old oaks to a gleaming tower of Mediterranean architecture. Peacocks patrol the grounds — apparently to keep guests safe from snakes. The manicured lawns come to an abrupt end along the edge of mesquite thickets, stretching for miles all the way to the coast.

    Driving past endless pastures, we saw groups of cherry-red Santa Gertrudis cattle, a pure breed developed on the King Ranch in the early 20th century. The crowd on the bus nodded in agreement as we slowly passed one of the massive bulls, uniquely adapted to the harsh tropical climates.

    Hunters can visit other sections of the ranch for a shot at quail, deer, javalinas, and even introduced game animals. Our guide eagerly scanned the brush for more wildlife, but except for some skittish deer, that was it.

    If you are like me and shooting at wildlife is not your idea of fun, the ranch also offers wildlife viewing tours.

    The tour ended with glimpses of a cowboy field camp, the rodeo arena and the housing complex where workers live.

    History with a grain of salt

    The small museum back in Kingsville houses various antique cars owned by the Kings, beautiful black-and-white photographs of ranch life, and an assortment of guns, saddles, flags and a few taxidermies.

    Tourism is only a small branch of the King Ranch, which today derives its main income from hunting, beef, oil and gas.

    The King Ranch seems to be stuck in time. Full of traditions, debatable wildlife practices and slightly inaccurate history (for example, snakes are still killed, and no one mentions the original owners of the lands), it sticks to its roots unlike any other place in Texas.

    A visit to the King Ranch should be taken with a grain of salt. But its almost blind frontier spirit is still alive — from the overpriced gift shop all the way to the dust collecting on the museum’s stuffed alligator.

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    Far West Texas city recognized as a top travel destination for 2026

    Amber Heckler
    Dec 15, 2025 | 2:30 pm
    El Paso, Texas
    Photo by Raul Miranda on Unsplash
    El Paso was named one of the "Rising Star Destinations" to book for a vacation in 2026.

    A new 2026 Travel Trends Forecast from vacation rental marketplace HomeToGo has unveiled the top U.S. cities that are on travelers' minds for the next year, and one unsuspecting far West Texas city was included on the list: El Paso.

    El Paso was named one of six most sought-after "Rising Star Destinations" in the Southwest and Mountain West regions. Search trends revealed traveler interest in El Paso skyrocketed 191 percent year-over-year, with vacationers pining after "desert landscapes" and "frontier-style towns with modern Western flair."

    To determine where travelers are planning on booking their 2026 vacations, HomeToGo surveyed 1,000 American adults from November 26-28, 2025 to discover which locales offer "both affordability and under-the-radar appeal." Search interest and price insights were based on observed searches executed via HomeToGo's website from August 1-November 15, 2025, with a check-in date during 2026.

    The reports findings show the vacation accommodations in El Paso cost a median $62.21 per night, earning the city a reputation for being more affordable than Texas' major cities like Dallas or Houston. HomeToGo also said travelers are "increasingly turning to smaller [Southwestern] towns" to find accommodations rather than booking a stay at a large resort.

    Additionally, younger travelers like Gen Zers and Millennials are driving the shift toward these hidden gem destinations after collecting inspiration from social media sites like Instagram and TikTok.

    "Western destinations are seeing a rise in interest, fueled by a broader cultural moment that has placed such locations firmly in the spotlight," the report's author wrote. "In 2025, artists such as Beyoncé and Sabrina Carpenter brought fresh takes on the visual language of country music firmly into the mainstream, with this movement further amplified across social media platforms."

    There's plenty to do in the self-proclaimed "Sun City," such as hiking in Franklin Mountains State Park or Guadalupe Mountains National Park, visiting local museums, and much more.

    Other top "Neo-Western Revival" destinations to visit in 2026 include:

    • Marana, Arizona
    • Cañon City, Colorado
    • Yucca Valley, California
    • Queen Creek, Arizona
    • Bisbee, Arizona
    "According to the survey findings, 76 percent of U.S. travelers plan to go on vacation in 2026, with over a quarter (26 percent) actively booking longer and more extravagant breaks," the report said. "Fifty-seven percent plan to spend more on vacations in comparison to 2025, indicating that the appetite for travel is clearly growing."
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