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    Where Are The Rapture People?

    The mystery behind Austin's falling hotel: As glass tumbles from new W & forcesevacuation, theories abound

    Chris Baldwin
    Jun 28, 2011 | 11:56 pm
    • Austin's new W Hotel was evacuated after three incidents in which panels ofglass fell from the hotel.
      Photo by ATMTX Photography/Flickr
    • The W Hotel is the hip brand of Starwood Hotels.

    They don't make luxury hotels like they used to.

    At least, not if the mysterious fate of the plush, new W Hotel in Austin is any indication. Glass window panels fell from the upper stories of the hotel onto the street for the second straight day Tuesday — and the third time in less than a month. The falling glass prompted the evacuation of all the hotel's guests, street and sidewalk closures all around the hip beacon, and a hastily-called news conference at Austin's City Hall Tuesday night.

    The W (which also has a residential component) will be closed to hotel guests until further notice, streets around the building will be shut down to traffic (including busy Third Street) and more than 1,000 glass panels will be replaced. All this, and no one's still quite sure why glass keeps falling from the sky.

    Austin's W is only seven months old after all — one of the heavily-promoted, shining lights in Starwood Hotels and Resorts' W brand, an offshoot of hotels are supposed to be hipper and provide "rock-star comforts" in the W Austin's own promotional words.

    This particular rock star has a problem with smashing things. Three glass panels fell from the hotel Tuesday after three glass panels fell from the hotel onto parked cars on Monday. This follows an incident on June 10 in which four glass panels fell from high on the 37-story hotel onto the hotel's pool area and injured four people. Two of those people, who were guests in the hotel, filed a lawsuit Tuesday.

    Of course, it's just as hot in Houston and none of our buildings are shattering.

    The suit alleges that the hotel had been warned about a problem before the first glass came falling down in what's described as hail-like shards a 1/2 inch to a foot long in the suit.

    "The entire team here at the W couldn’t be more devastated that this has occurred," Beau Armstrong, the CEO of the $300-million hotel's developer Stratus Properties, said in a statement provided to CultureMap and other media outlets. "But unfortunately after consulting with numerous experts we still do not know why this has happened."

    Have they contacted that rapture preacher?

    Plenty of others are weighing in. It turns out that when a new $300-million hotel starts raining glass, everyone has a theory. Especially the glass people.

    The USGlass News Network (no, it wasn't created on Tuesday) is all over the story. "It depends upon the thickness of glass, details of the glazing application, how it was held in place (two-sided or four-sided)," Greg Carney, president of C.G. Carney Associates Inc. tells USGNN. "Depending upon these issues there could be any number of questions, and potential causes."

    In his statement, Armstrong says that the glass has come from the hotel's balcony panels breaking apart, cause unknown. Several media outlets in Austin have speculated that the oppressive heat could have contributed to the glass breaking.

    Of course, it's just as hot in Houston and none of our buildings are shattering.

    "When they said, 'Keep Austin Weird,' I didn't know it would be from buildings falling apart," Kathy O'Brien, who is in Austin for a conference, told KXAN, the NBC station in Austin.

    CultureMap Austin editor-in-chief Kevin Benz points out that Austin City Limits' new Moody Theater venue is in the W Hotel building and that several events are scheduled there in the near future. This Wednesday night's "Wine Down Wednesday" in the space has already been canceled.

    It's hard to stay hip, when you're breaking apart.

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    Here's your shot

    Dude Perfect teams up with Omni Dallas hotel for new tricked-out suite

    Stephanie Allmon Merry
    May 8, 2026 | 2:45 pm
    Dude Perfect Suite, Omni PGA Frisco Resort
    Photo courtesy of Omni PGA Frisco Resort
    The Omni PGA Frisco Resort now has a Dude Perfect-branded suite.

    Dude Perfect fans now have their shot to live like the sports-comedy group sensation: The Omni PGA Frisco Resort & Spa has partnered with Frisco-based Dude Perfect to debut a themed hotel suite packed with sports games, branded décor, and interactive activities overlooking the Fields Ranch golf course.

    According to a release, the new Dude Perfect Suite is now open at the resort and available for bookings, but only for a limited time.

    Located on the third floor, the suite includes a balcony overlooking the 10th hole at Fields Ranch East and is designed to accommodate six to eight guests. The setup, designed for families, includes one king bed, four twin bunk beds, and a pull-out sofa, with separate spaces geared toward both kids and adults.

    Omni PGA Frisco Resort, Dude Perfect Suite So much fun in one room.Photo courtesy of Omni PGA Frisco Resort

    The room leans heavily into the Dude Perfect "brand" - yes, there are spots for trick-shots. Sporty features include:

    • AstroTurf accents in the living room and bunk bedroom
    • A PlayStation gaming setup with leather gaming chairs
    • Mini basketball hoops and magnetic dart boards
    • Sports challenge games and soft-launch toys inspired by Dude Perfect stunts
    • A flexible game table for family activities
    • Sneaker-themed wallpaper in the bunk room
    • Selfie backdrops and oversized wall graphics
    • Dude Perfect-branded décor including throw pillows, towels, water bottles, and logo installations
    • In-room merchandise available for purchase, including hats, books, games, and water bottles

    “This partnership gave us the opportunity to create an experience that feels larger than life for kids without compromising the level of comfort and quality parents expect from Omni PGA Frisco Resort,” say Jeff Smith, vice president and managing director at Omni PGA Frisco Resort & Spa, in the release. ”Collaborating with Dude Perfect, a brand that shares our roots in sports and community, allows us to reimagine the family getaway in a bold and memorable way.”

    Omni PGA Frisco Resort, Dude Perfect Suite The suite has Astroturf, bunk beds, and overlooks the Fields Ranch golf course.Photo courtesy of Omni PGA Frisco Resort

    Dude Perfect, founded in 2009 by five college friends (Tyler Toney, Cory Cotton, Coby Cotton, Garrett Hilbert, and Cody Jones) who built a following through trick-shot videos and sports content, has grown into one of the largest sports entertainment brands in the world. Their YouTube channel has become the biggest sports account on YouTube, with 62 million subscribers, and the group has garnered more than 18 billion views across platforms, with featured celebrities and athletes like Steph Curry, Serena Williams, Luka Doncic, Caitlin Clark, and CeeDee Lamb.

    They've since expanded into a diversified media company encompassing video content, popular simulcasts for professional sports (like the NFL on Amazon), a best-selling toy in Walmart, and live tours. They also recently helped develop a construction-themed theme park in Grapevine.

    "Partnering with Omni gives us the opportunity to bring the Dude Perfect version of sports, play, and competition for families to enjoy in the real world," says Andrew Yaffe, CEO of Dude Perfect. "Omni shares our belief that the best entertainment is interactive, epic, and built for families. Together, we’re creating something that brings the Dude Perfect experience to fans in a new way."

    The Dude Perfect Suite package is available through December 2027 and includes breakfast and a resort credit for registered guests. The shot to live like a Dude won't come cheap for most folks: According to the website, rates start around $1,200 per night.

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