Public Relations Play
Elin Nordegren needs to follow Tweeting Tiger rather than absurd LeBron
Tiger Woods Twitter page isn't as out there as some athletes'.
We're talking to you LeBron.
Tiger Woods has joined the chorus of athletes Twittering away at fans.
The disgraced golf great began tweeting Nov. 17, shortly after he released an update to the world about how he was coping after his divorce. Tiger's persona is maintained by a well-documented media machine, and we're trying to discern if his tweets are edited or if they're even him.
The usually ultra-private Woods is making himself ultra-accessible (by his standards) and opening fans and followers up to an rarely seen side of him. On Nov. 18 the golf star tweeted, "the best part about phone interviews is getting to wear shorts." (It jokes!)
Of course, it may all be part of Tiger's PR campaign to rehabilitate his image following his much-publicized indiscretions and destroyed marriage. It reminds us of another controversial athlete, LeBron James', own attempts to use Twitter to regulate public opinion.
James regularly answers fans and has even spawned a fake account dedicated to his ego. (A hilarious read.)
Which Twitter method do you think works best? Formality and filters or just being yourself?
We'll keep following Tiger to see what it is exactly that goes on inside his head. We wonder if Elin is doing the same?
