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    Great crowd, unworthy opponent

    Time to grow up: Houston football should be above blowing out FCS wimps likeTexas State

    Chris Baldwin
    Sep 5, 2010 | 1:51 am
    • Case Keenum doesn't need to throw five touchdowns against an FCS school. Heneeds to get on TV more.
    • Kevin Sumlin wisely pulled all his starters by halftime with Houston up 54-7.
    • The crowd that packed Robertson was the best thing about this season opener.

    The only people who proved anything in the University of Houston's 68-28 season-opening win over Texas State were sitting in the stands.

    Cougar fans showed that they're invested and interested, creating a 32,000-strong sea of red at Robertson Stadium Saturday night. And that attendance figure is the only statistic that means anything from this game.

    Otherwise, this looms as a largely wasted opportunity for a program that's trying to put itself on the map as a major college football player. Houston blew out an FCS team — a school that's a whole tier below the Cougars legit Division I FBS status — in one of the only opening weekend games involving a Top 50 team that couldn't be seen on TV anywhere. If that's progress, then Machete deserves to sweep the Oscars.

    This mean it doesn't even count toward the Cougars' bowl eligibility because it's against a second-tier school. Essentially, Houston is still 0-0 heading into this Friday night's matchup with UTEP in the minds of the bowl committees. This was slightly more meaningful than an NFL preseason game. Slightly.

    Sure, it doesn't hurt quarterback Case Keenum's Heisman campaign that he threw for five touchdowns and 274 yards in a half before putting on the baseball cap. But it helps a lot less than even a decent performance against a real FBS team that was shown on TV would have. The Cougars couldn't find one team among the other 119 FBS squads interested in coming to Robertson?

    Yes, some mega programs set up wipeouts against FCS opponents too. But that's one reason Houston should be trying harder not to do it. UH isn't West Virginia in college football. The Cougars are still building their brand — and when every little bit of respect counts, you need to grab every opportunity. Scheduling Texas State doesn't do that.

    And you're wondering why you can watch the University of Cincinnati's season opener on TV in Houston and not UH's?

    To its credit, the leadership in Houston's athletic department seem to recognize the program's glaring TV problem, even scheduling those Texas high school football controversial Friday night lights games to get on ESPN.

    But you can't moan about respect, wonder why you're not in the Top 25 and then ... turn around and play Texas State. It was 54-7 Houston at halftime and the Cougars were somehow the ones who still needed to save face. It was almost like ever-underrated Houston coach Kevin Sumlin knew he needed to keep this score down, to make sure the game didn't seem even more ridiculous than it was to the rest of the college football world. As usual, Sumlin made the smart decision.

    But it can't change the reality that Rice showed more in losing by 17 points to Texas than Houston did in winning by 40.

    The largest college football crowd in Robertson Stadium history isn't going to be turned off by seeing Keenum throw three touchdown passes longer than 34 yards. But those folks are largely UH's already-committed core audience. What exactly did Houston gain from this night?

    It's a question that a program that rightly wants to be bigger, bolder and better needs to ask itself far more often.

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    open containers for all

    Houston suburb's new social district sweetens World Cup festivities

    Jef Rouner
    Nov 25, 2025 | 10:30 am
    A shot of the entrance to the First Colony Mall in Sugar Land with the Cheesecake Factory in the background.
    Photo courtesy of Visit Sugar Land
    First Colony Mall will be part of the new Sugar Land social district.

    As the 2026 FIFA World Cup nears, Houston is preparing a variety of ways to the welcome the thousands of visitors the event will draw. The latest is in Sugar Land, where city authorities announced the creation of a new social district that will open on Friday, December 5.

    “The Sugar Land Social District reflects our city’s trailblazing spirit and shows how we’re ready to redefine what a vibrant destination can be,” said Elizabeth Huff, director of economic development & tourism. “By bringing together our dining, entertainment, and cultural experiences in a walkable setting, it creates a sweeter experience for residents, visitors, and groups alike, positioning Sugar Land as a great supporter to Houston as we prepare to welcome the world for FIFA World Cup 2026.”

    Running June 11-July 29, the 2026 World Cup will feature games in the United States, Mexico, and Canada. NRG Stadium is scheduled to host seven matches over the course of the tournament. That includes five group stage matches, one in the Round of 32, and one in the Round of 16. Sugar Land has partnered with FIFA to earn the title of "Host City Supporter.

    What is a Social District?

    Basically, a social district turns large areas into a party zone where people can legally walk between various businesses and events with open containers of alcohol. Think the Wynwood Art District in Miami, Florida or the Arts District in Downtown Los Angeles, California. The lack of restrictions begets a more relaxed, party atmosphere while the focus on walkable areas adds a greater sense of community.

    The Sugar Land Social District encompasses parts of the Sugar Land Town Square and First Colony Mall. It will be open Monday through Saturday from 7 am to 2:15 am and Sunday from noon to 2:15 am. The boundaries of the district will be clearly marked to prevent people from wandering outside of them and violating open container laws. The Sugar Land Police Department will regularly patrol the district.

    More than a dozen bars and restaurants lie within the district, including Flying Saucer Draught Emporium, Little Woodrow's, Baker Street Pub, B.B. Italia, and others.

    Social District Opening Party

    The official debut of the social district on Friday, December 5 will start at 10:30 am at Little Woodrow's Sugar Land with a FIFA World Cup 2026 Final Draw Watch Party lasting until 1 pm. From 5-8 pm, the annual tree lighting ceremony will take place in the town square. Visitors who purchase beverages from three participating vendors will receive a free custom FIFA World Cup 2026 Houston and Visit Sugar Land koozie, as well as a free hot chocolate from the Visit Sugar Land cart.

    “As part of our city's Strategic Action Plan and Stimulating Economic Growth All-In Initiative, this new social district isn’t just about enjoying a drink outdoors; it’s about creating a more connected and walkable community,” said Teagan Trammell, strategic and government affairs management analyst for the City of Sugar Land. “By encouraging people to explore our local restaurants and bars on foot, we’re strengthening the bonds between residents, visitors, and businesses while showcasing the vibrant culture that makes Sugar Land stand out.”

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