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    Hot for football

    Longhorn Network woes & SEC fever push up ticket prices for UT and Texas A&Mgames

    Chris Baldwin
    Sep 3, 2011 | 6:04 am
    • The 12th Man has caught a case of SEC fever.
    • Rice-Texas will see a big crowd — with many of the spectators actually theoriginal ticket owners.

    Opponents like Rice University and SMU typically barely rouse the fan bases of programs like Texas and Texas A&M. In fact, many Longhorn and Aggie backers are known for staying away from games like this weekend's openers.

    It'd be a watch-from-the-couch, why-bother-baking-in-the-sun-weekend most years.

    "Typically, you can get into a game like this against Rice for well under face value," says Pat Ryan, co-owner of The Ticket Experience, a Houston-based ticket broker that sells a lot of college football ducats. "Most years, you could get a good seat for $25 easy. And if you're down on the street before the game, you'll find some people just giving away tickets. You can get in for free. People will just eat it.

    "The game's not even sellable. Everyone can watch it on television and it doesn't seem worth the effort to get to the stadium."

    Of course, that's most years. This is 2011, the year when everything's been turned upside down and all around in the Texas college football landscape. Now, Ryan tells CultureMap, many UT fans are having trouble finding any tickets to the Saturday night game with Conference USA Rice for less than $50. And good seats are running more than $100.

    It turns out that the Longhorn Network's inability to get any decent-sized cable company or satellite service to carry it is great for someone. Scalpers.

    With LHN's "exclusive" Texas-Rice broadcast available in less homes than there are seats in Darrell K. Royal-Texas Memorial Stadium, there are suddenly a lot more folks who actually feel the need to be in that stadium. That last-minute deal with Grande cable doesn't qualify as major — or change anything.

    It turns out that the Longhorn Network's inability to get any decent-sized cable company or satellite service to carry it is great for someone. Scalpers.

    "We're seeing people who were planning to sell their tickets, pulling them back," Ryan says. "We saw a bunch do that two days out. They were waiting, but once they realized that the Longhorn Network wasn't going to get the cable deals done, they decided to go and use their tickets themselves."

    Nothing like an unintended virtual TV blackout to re-stoke some UT passion.

    The ticket transformation might be even more dramatic up in College Station. Just a few weeks ago, an Aggie fan could snag a seat to Sunday night's opener against SMU for $30 on the secondary market. Now, those same seats are running around $125 each.

    What's brought about the change? SEC fever.

    "The news about the (move to the) SEC changed everything," Ryan says. "People just seem to be really pumped up. They're upbeat about the program. Suddenly, a lot of people want to be at that game."

    The 12th Man isn't just mobilized. He's opening his wallet. Wide.

    Another League

    Still, when it comes to big-money college football tickets, it turns out that no one can compete with Jerry Jones. Or at least Jerry World.

    For even as prices to UT and A&M jump up, two teams that aren't even from Texas are drawing the most cash of all. The Saturday night, primetime matchup at Cowboys Stadium between No. 3 Oregon and No. 4 LSU — the premiere game of the sport's opening weekend — is putting things in another tax bracket.

    Want a seat at the 50-yard line? That will be $1200. Want an actual seat anywhere in the building? Try $250.

    "LSU's stadium holds a lot more people than Cowboy Stadium and people want to be at that game," Ryan says.

    About the only thing that's not selling crazy for Oregon-LSU? The standing room only tickets that Jones opened up for $50. Those, you can pick up for less than face value.

    Meanwhile, back in Houston, on a smaller scale, the University of Houston has a chance at setting its attendance record at Robertson Stadium in the Saturday afternoon game with UCLA.

    Welcome to college football's opening weekend. Where the eyes are definitely on Texas. And its money.

    unspecified
    news/sports

    pucker up

    Growing pickleball franchise smashes into Houston with 2 locations

    Jef Rouner
    Apr 29, 2025 | 5:30 pm
    Two men play pickleball on a Picklr court.
    Photo courtesy of The Picklr
    A Picklr court campus similar to the ones soon to open in Houston.

    Pickleball is one of the hottest sports sweeping the nation, and one of the biggest names in the game is setting up two new facilities in Houston. Picklr is scheduled to open indoor sports campuses in Cypress and The Woodlands in the coming months.

    “Bringing a pickleball facility to Cypress will not only provide a fun and engaging recreational outlet for residents of all ages, but will also foster a sense of community and promote a healthy and active lifestyle,” said Steve Nguyen, owner of The Picklr Cypress.“This facility will serve as a vibrant hub for social interaction, skill development, and friendly/competitive competition, enhancing community bonds and offering a welcoming space for everyone to enjoy.”

    Although the game is approximately 60 years old, pickleball saw a massive spike in popularity following the pandemic when people were looking for fun group activities with easy points of entry. Though a racket sport like tennis, it is far easier and slower thanks to using perforated balls, smaller courts, and lighter paddles. This means the game is open to players of all ages, and was originally most popular with retirees. Now, there are roughly 5 million players across America, with players under 24 making up the majority. Houston even has its own professional team, the Hammers (not the Texas Hammer; that's this guy).

    The court in Cypress will be located in the old ASI Gymnastics building at 8920 Barker Cypress. It's a relatively modest facility with only six courts including a practice court. By contrast, The Woodlands location will be much more opulent. At 66,517 square feet, it will have 20 courts, 4 private event spaces (one with an exclusive viewing area), as well as a shower, changing room, dry bar, and kitchenette. Picklr The Woodlands will be located at 16590 Interstate I-45 South.

    These locations are the first for Picklr in Houston. They have twelve locations all throughout Texas, including in Round Rock and McKinney, and many more nationwide. Picklr locations operate on a membership model similar to a gym. Memberships run $159 a month for adults and $89 for minors, with unlimited access to open play, league play, and tournaments , as well as four free clinics a month. Additional coaching is available.

    There is currently no set opening date for the two Houston-area Picklrs. Players interested in learning more may sign up for updates at ThePicklr.com.

    pickleballopenings
    news/sports
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