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    Beyond The Boxscore

    Jeremy Lin not Rockets dead yet: Despite obvious snubs, Linsanity proves its value

    Chris Baldwin
    Jul 28, 2013 | 6:04 am

    Jeremy Lin is conspicuously missing from the Houston Rockets new season ticket promotional materials. It's James Harden on one side, a big Dwight Howard in the middle and Chandler Parsons on the other side in the ads.

    Lin found himself just as absent from the Howard recruiting pitch — given less respect than Patrick Beverley, a still completely unestablished NBA player.

    In many ways Lin's been pushed aside by the very people who spent so much time, effort and money courting him last summer. Daryl Morey gives some token talk about how he's an assistant GM now and that Lin isn't going anywhere at the Howard press conference and the patty cake Houston media buys in.

    As if Morey hasn't said the same thing about every single player he's ever traded. With the possible exception of Royce White.

    No one's really going out of their way to make Jeremy Lin feel valuable.

    Instead of fretting, Lin's quietly enjoyed a productive offseason, one that gives him a great chance to confound all the haters.

    And you know what? It doesn't really matter. Lin's never been one to let others' evaluation of his game decide his future.

    If he did, he'd have been out of the league when Morey and the Rockets cut him that one Christmas Eve.

    Instead of fretting, Lin's quietly enjoyed a productive offseason, one that gives him a great chance to confound all the haters — and no player this productive has ever had this many haters — wrong.

    Lin may not have been deemed worthy of the promotional flyers, but he made sure he was part of the Rockets impromptu players-only LA mini camp. He was right in those drills with Harden, Parsons, Howard, Beverley and Terrence Jones at UCLA.

    "Last Supper in LA . . . great workouts with Rockets this week! #cabbagecarrotscelery" Lin tweeted at the end of the gym run.

    There are some things you can doubt about Jeremy Lin. Him being a good teammate isn't one of them.

    Lin's expressed excitement about the Dwight Howard move — even if it seems like all the Rockets power brokers have lost excitement in him.

    "It's huge," Lin told the Los Angeles Times at Steve Nash's charity game. "It's really important for us. When you talk about a franchise player or a superstar, having him and James Harden — we're definitely fortunate to have two of those top tier guys."

    Summer of Jeremy Lin

    Lin is doing his best to be a more than effective third wheel. After being limited by rehab last offseason, Lin's been playing a lot of basketball this summer.

    He dropped 45 points in a glorified pick-up game against other NBA players. Of course, all anyone wanted to talk about after that was the fact he'd been dunked on by the unremarkable Drew Gordon.

    Disrespect him all you want, he'll just come back fighting.

    That's what makes the YouTube video. That's what was picked up by news outlets. Even if Gordon is 6-foot-9 and the only thing really remarkable about the play is the fact that Jeremy Lin even put himself in position to contest a dunk in a summer game.

    This is how it goes for Jeremy Lin.

    Disrespect him all you want, he'll just come back fighting. Morey almost seemed to bait Lin by not including this once franchise face in the Howard recruitment.

    Lin just notes it and embraces the future possibilities.

    "I wasn't part of the recruiting process," Lin told the LA Times (he's spent much of his offseason in friendly California). "Everyone just started texting me."

    Does that sound bitter to you?

    Jeremy Lin will not pop off like Omer Asik. He will not give the Rockets any outright cause to trade him. He'll just keep putting the work in, showing up whenever his guys gather to do extra.

    He'll just keep getting better. Nobody knows for sure if Jeremy Lin will be jettisoned again by the Houston Rockets.

    But you can be certain they'll end up regretting it if they do.

    Jeremy Lin has not been pushed off the Rockets just yet..

    Jeremy Lin Thunder
    Photo by Christian Petersen Getty Images
    Jeremy Lin has not been pushed off the Rockets just yet..
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    open containers for all

    Houston suburb's new social district sweetens World Cup festivities

    Jef Rouner
    Nov 25, 2025 | 10:30 am
    A shot of the entrance to the First Colony Mall in Sugar Land with the Cheesecake Factory in the background.
    Photo courtesy of Visit Sugar Land
    First Colony Mall will be part of the new Sugar Land social district.

    As the 2026 FIFA World Cup nears, Houston is preparing a variety of ways to the welcome the thousands of visitors the event will draw. The latest is in Sugar Land, where city authorities announced the creation of a new social district that will open on Friday, December 5.

    “The Sugar Land Social District reflects our city’s trailblazing spirit and shows how we’re ready to redefine what a vibrant destination can be,” said Elizabeth Huff, director of economic development & tourism. “By bringing together our dining, entertainment, and cultural experiences in a walkable setting, it creates a sweeter experience for residents, visitors, and groups alike, positioning Sugar Land as a great supporter to Houston as we prepare to welcome the world for FIFA World Cup 2026.”

    Running June 11-July 29, the 2026 World Cup will feature games in the United States, Mexico, and Canada. NRG Stadium is scheduled to host seven matches over the course of the tournament. That includes five group stage matches, one in the Round of 32, and one in the Round of 16. Sugar Land has partnered with FIFA to earn the title of "Host City Supporter.

    What is a Social District?

    Basically, a social district turns large areas into a party zone where people can legally walk between various businesses and events with open containers of alcohol. Think the Wynwood Art District in Miami, Florida or the Arts District in Downtown Los Angeles, California. The lack of restrictions begets a more relaxed, party atmosphere while the focus on walkable areas adds a greater sense of community.

    The Sugar Land Social District encompasses parts of the Sugar Land Town Square and First Colony Mall. It will be open Monday through Saturday from 7 am to 2:15 am and Sunday from noon to 2:15 am. The boundaries of the district will be clearly marked to prevent people from wandering outside of them and violating open container laws. The Sugar Land Police Department will regularly patrol the district.

    More than a dozen bars and restaurants lie within the district, including Flying Saucer Draught Emporium, Little Woodrow's, Baker Street Pub, B.B. Italia, and others.

    Social District Opening Party

    The official debut of the social district on Friday, December 5 will start at 10:30 am at Little Woodrow's Sugar Land with a FIFA World Cup 2026 Final Draw Watch Party lasting until 1 pm. From 5-8 pm, the annual tree lighting ceremony will take place in the town square. Visitors who purchase beverages from three participating vendors will receive a free custom FIFA World Cup 2026 Houston and Visit Sugar Land koozie, as well as a free hot chocolate from the Visit Sugar Land cart.

    “As part of our city's Strategic Action Plan and Stimulating Economic Growth All-In Initiative, this new social district isn’t just about enjoying a drink outdoors; it’s about creating a more connected and walkable community,” said Teagan Trammell, strategic and government affairs management analyst for the City of Sugar Land. “By encouraging people to explore our local restaurants and bars on foot, we’re strengthening the bonds between residents, visitors, and businesses while showcasing the vibrant culture that makes Sugar Land stand out.”

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