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    Joke's not on Jerry

    Could the $200 tickets to watch the Super Bowl on TV actually be the bestbargain of the big game?

    Chris Baldwin
    Feb 3, 2011 | 6:22 am
    • The Plaza Party ticket holders will watch the game on a giant TV, but not thefamous giant TV actually inside Cowboys Stadium.
      Dallas Cowboys/Facebook
    • Could $200 tickets to stand outside of Cowboys Stadium really be the best SuperBowl buy of all?

    When the NFL first announced that it planned to sell $200 tickets that would allow fans to stand outside of Cowboys Stadium and watch Super Bowl XLV on big screen TVs, the very idea of it was meet with derision and scorn. The notion of "idiots" paying $200 to watch a game on TV that anyone could watch for free became fodder for late night talk show hosts.

    Most would say for good reason.

    But you know who didn't laugh? Scalpers and now they're doing a brisk markup business on those $200 stand-around-and-watch-TV tickets Several thousand of the $200 TV tickets sold out — even though the Dallas Cowboys only sold them in packs of four, meaning one had to make an $800 commitment for the honor. But now, the cheapest you can get one of those TV ducats is $405 each on Stubhub.com, the giant online ticket broker.

    Yes, that's a more than 100 percent markup on $200 tickets that don't get you inside the stadium.

    "Hey, this is once in a lifetime thing," said 24-year-old Jake Larson of Madison, Wis. who decided he'd be going to Dallas as soon as the Green Bay Packers beat the Chicago Bears in the NFC Championship game. "I can't afford to get into the game (the average price for the worst and highest seats in the 100,000-plus capacity Cowboys Stadium is around $2200 each on the secondary market). This is as close as I can get.

    "And I'll have a ticket that says I was at Aaron Rodgers' first Super Bowl."

    There's the key to this TV ticket explosion that only those extremely tapped into the sports commemorative market saw coming. There are people out there who yearn to have something that ties them to this Super Bowl, a souvenir that not everyone else has.

    The Plaza Party tickets to XLV (or outside XLV) have more than grabbed the attention of that market.

    "There's a lot of interest in those Party Plaza tickets," said Pat Ryan, co-owner of The Ticket Experience, a Houston-based ticket broker firm that's sold a number of the TV tickets to Houstonians for an average of $300. "People just want to commemorate that Super Bowl some way."

    Ryan and Ticket Experience co-owner Nick Cubero notes that the NFL actually made Plaza Party passes a more durable memory than real Super Bowl tickets.

    "It's nicer than the actual tickets to get into the game," Cubero said. "The Party Plaza tickets are laminated plastic while the game tickets are typical cardboard."

    Of course, you will still be watching the game on TV. And not even the famous gigantic TV that hangs over the field in Cowboys Stadium.

    Larson, the Packers fan, believes he's found a solution to missing out on getting inside the stadium during the game. He paid $40 to go on the official Super Bowl XLV Stadium Tour — the ones that the Cowboys are running from 8 a.m. to 8 p.m. in the days leading up to the game. (During non Super Bowl buildups, a tour of Jerry World runs $12).

    "I did get into Cowboys Stadium," Larson said.

    Just not during the game. You can bet that Cowboys owner Jerry Jones loves America more than ever this week.

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    pucker up

    Growing pickleball franchise smashes into Houston with 2 locations

    Jef Rouner
    Apr 29, 2025 | 5:30 pm
    Two men play pickleball on a Picklr court.
    Photo courtesy of The Picklr
    A Picklr court campus similar to the ones soon to open in Houston.

    Pickleball is one of the hottest sports sweeping the nation, and one of the biggest names in the game is setting up two new facilities in Houston. Picklr is scheduled to open indoor sports campuses in Cypress and The Woodlands in the coming months.

    “Bringing a pickleball facility to Cypress will not only provide a fun and engaging recreational outlet for residents of all ages, but will also foster a sense of community and promote a healthy and active lifestyle,” said Steve Nguyen, owner of The Picklr Cypress.“This facility will serve as a vibrant hub for social interaction, skill development, and friendly/competitive competition, enhancing community bonds and offering a welcoming space for everyone to enjoy.”

    Although the game is approximately 60 years old, pickleball saw a massive spike in popularity following the pandemic when people were looking for fun group activities with easy points of entry. Though a racket sport like tennis, it is far easier and slower thanks to using perforated balls, smaller courts, and lighter paddles. This means the game is open to players of all ages, and was originally most popular with retirees. Now, there are roughly 5 million players across America, with players under 24 making up the majority. Houston even has its own professional team, the Hammers (not the Texas Hammer; that's this guy).

    The court in Cypress will be located in the old ASI Gymnastics building at 8920 Barker Cypress. It's a relatively modest facility with only six courts including a practice court. By contrast, The Woodlands location will be much more opulent. At 66,517 square feet, it will have 20 courts, 4 private event spaces (one with an exclusive viewing area), as well as a shower, changing room, dry bar, and kitchenette. Picklr The Woodlands will be located at 16590 Interstate I-45 South.

    These locations are the first for Picklr in Houston. They have twelve locations all throughout Texas, including in Round Rock and McKinney, and many more nationwide. Picklr locations operate on a membership model similar to a gym. Memberships run $159 a month for adults and $89 for minors, with unlimited access to open play, league play, and tournaments , as well as four free clinics a month. Additional coaching is available.

    There is currently no set opening date for the two Houston-area Picklrs. Players interested in learning more may sign up for updates at ThePicklr.com.

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