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    Hoops City

    Will the Houston Final Four draw Tiger Woods to the Shell Open?

    Chris Baldwin
    Jan 19, 2011 | 12:30 am
    • The Reliant Stadium Final Four scene will draw more than 76,000 for all threegames. Will Tiger Woods be one of them?
    • Tiger Woods loves major sporting events. And he'll be looking to change hisroutines in 2011 to get back lifting trophies again.

    Lee Westwood must want Final Four tickets. The world's No. 1-ranked golfer committed to play the Shell Houston Open on Tuesday, several months before he had to make the decision.

    This year, the Shell Open is being played the same weekend as the 2011 Final Four at Reliant Stadium, which might not be as damaging to the golf tournament as one would first assume.

    Especially if college basketball's ultimate event lures golf's No. 1 draw to Houston. Westwood's nice. But catching Tiger by the tail still represents every golf tournament's Moby Dick.

    Could the Final Four prompt Tiger Woods to play in the Houston Open for the first time ever? You can bet the question's being asked (and prayed on) by Shell Open officials.

    In a press conference at Reliant Stadium Tuesday afternoon (about the same time that Westwood was committing to the Shell), the NCAA's associate director for the Division I Men's Basketball Championship David Worlock explained that the Final Four isn't customarily the big celebrity draw that the Super Bowl is. After all, Final Fours are more of everyman rollicking fan fests — packed with free and low-cost events around the games — rather than the rich man parties of Super Bowl weeks.

    Yet, Worlock noted two exceptions: The major musical acts drawn to the Big Dance (the free concert series/block party that now accompanies every Final Four), which have included Taylor Swift, Ludicrous and 3 Doors Down in the last few years; and athletes.

    Major pro athletes are drawn to the Final Four. Maybe, even the most famous athlete in the world.

    Tiger's a courtside regular at Orlando Magic games and while he hasn't shown quite the same love for college basketball as he has the NBA in the past, it's no stretch to imagine him looking at a chance to attend the Final Four as a nice perk in his Masters prep. After his first winless season in 14 years on the PGA Tour, Tiger already will probably be more open to the idea of breaking up his long-held routines and playing the week before a major (the Houston Shell Open is the tournament immediately preceding Augusta).

    If that happens, suddenly one of the single biggest sports weekends in Houston history zooms right past the 2004 Super Bowl to an undisputed No. 1. That's the power of Tiger. Still.

    The Houston Open finds itself in an interesting position, or predicament, depending on your point of view. In theory, with thousands of visitors drawn into the area by the Final Four, looking for something to do, particularly on the non-game days of Thursday, Friday and Sunday, the Shell could draw record attendance. Of course, the Houston Open is out in Humble at a time when attentions are going to be focused downtown around Discovery Green and out in the Reliant area. Final Fours are becoming more and more about the events outside of the arena doors — the Big Dance and Bracket Town (an interactive fan showcase that will fill the George R. Brown Convention Center), official fan restaurants for each team — that happen every day of the run.

    "Thousands of people who could care less about basketball are going to be drawn to Houston," Worlock said. "They're going to come for the other activities around the games."

    Even if a lot of those people decide to make watching pro golf one of those activities, the Houston Open's media room figures to be a ghost town, with outlets concentrating their resources on the mega event. Unless Tiger comes, of course.

    Then, everything changes.

    The Englishman Westwood can have his Final Four tickets. But you can be sure they'll be saving some ducats for another level of global No. 1.

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    Beyond the Boxscore

    Houston in line to get more Final Fours after 2016: NCAA officials expect it tobecome a regular

    Chris Baldwin
    Apr 5, 2011 | 7:07 pm
    • The success of Bracket Town meant almost as much to the NCAA as the success atReliant Stadium.
      Photo by Bruce Bennett
    • NCAA official Greg Shaheen praised Houston's Final Four efforts.
    • Kemba Walker wasn't the only one who flew high at this Final Four.
      Photo by Streeter Lecka/Getty Images

    When even NCAA officials are making jokes about the lowest-scoring NCAA Championship Game since 1949, you know they had a good time in Houston.

    That's what happens in the Final Four wrap-up press conference Tuesday. Greg Shaheen — the highest-ranking NCAA official in the room — opens his portion with a crack about the offensive woes Monday night.

    Shaheen notes that if more people had the motor shown by Houston Final Four Local Organizing Committee interim executive director Doug Hall then "we might have had a game last night where both teams scored 60 points."

    "You were on overdrive," Shaheen says to Hall.

    Yes, there is a whole lot of love in the room when the Houston LOC and the NCAA meet for the last time before this 2011 Final Four becomes part of the record books — and thoughts begin to slowly turn to the 2016 Final Four that will be held in Houston and the 2015 regional at Reliant Stadium before that.

    It does not figure to end in 2016 though. Shaheen — the NCAA's interim executive vice president of championships and alliances — tells CutureMap he expects there will be even more Final Fours in Houston in the future.

    "I don't see any reason why Houston wouldn't become a regular part of our rotation," Shaheen says.

    Shaheen would be the first to say that the NCAA's Basketball Committee will make the final call like usual on future sites, but he says the committee is thrilled with Houston's performance.

    "This is what a showcase event should look like," Shaheen says of a Houston event that set the Final Four record for total attendance (145,747 at the two nights of games) and also drew an estimated 140,000 to the Big Dance Concert Series (the concert figure is based on an "approximation" of the number of people who came through Discovery Green during all three concerts that lasted several hours each) and another 49,000 to Bracket Town at the George R. Brown Convention Center. "This is what a national championship should feel like.

    "It should be exhausting the next morning and be a seamless effort."

    Later Shaheen quips, "UConn is not the only winner here."

    Instead, Texas might be the biggest winner of all. For the Lone Star State has emerged as the NCAA's big event darling. Texas will host three Final Fours in a six-year stretch (Houston in 2011 and 2016, Dallas in 2014). And that type of dominance is not expected to end anytime soon either.

    "In the modern era, for both the men's and women's championships, I don't know that any state has emerged like Texas," Shaheen says. "And I think you have to include San Antonio (host of the 1998, 2004 and 2008 Final Fours) in that equation as well. There are a lot of things Texas offers the championships that are unique."

    Standing off to the side in the ballroom at the Hyatt Regency — which served as the headquarters for the coaches convention during Final Four week, housing all the big names who weren't coaching in the games — Robert Dale Morgan is sure of what makes Houston such a lure.

    Morgan, the president and executive director of the 2011 Houston Final Four LOC, held a similar position for Houston's 2004 Super Bowl and many credit his vision with helping the city see its big sports event potential, with a Super Bowl, Major League Baseball All-Star Game, NBA All-Star Game, Major League Soccer All-Star Game and now a Final Four all having been held here since 2004. Not that Morgan wants that recognition.

    He chooses to sit in the crowd rather than on the stage at the wrap-up press conference. He probably could have blended in to, wearing a Houston Final Four hat with his suit, if so many people on the stage didn't point him out. Bob Beauchamp, chairman of the Houston Final Four LOC, calls Morgan, "the best in the business."

    "Having six million people who care," Morgan says in explaining how Houston's positioned itself as the host city with the most. "Having a dozen Fortune 500 companies. And oh by the way, we have really great weather 300 days out of the year."

    Trash Talk Between Friends

    Houston hands off the Final Four to New Orleans, next year's host. The transition is a bit of intentional symbolism by the NCAA which wants to recognize how closely the two cities are linked and the Bayou City's role in helping after Hurricane Katrina.

    This will be the fifth Final Four that New Orleans has hosted and the city's LOC executive director John Koerner can't help but point out to Houston, the new city in "the rotation," how great every one of the NCAA Championship Games held in the Big Easy has been.

    "New Orleans has hosted some of the most memorable finals ever," Koerner says. "We had Michael Jordan's shot, Keith Smart's shot, Chris Webber's infamous timeout and Hakim Warrick's block at the buzzer."

    And from its first Final Four, Houston has? Well, a whole lot of clangs — and Butler's record-low 18.8 percent shooting.

    Not that anyone in the NCAA is holding it against the Bayou City. The organization credentialed 1,387 media members for this Final Four, loved the visibility brought about by having it in one of the America's biggest cities. Even if you have to wonder how much everyone was into it locally. The TV rating in Houston for the unsightly Butler-UConn national championship game only ranked 30th out of the 56 major media markets.

    Shaheen's not dwelling on that. Instead, he's sticking around Houston to take in more of the city without the pressures of the mega event.

    "I don't have a flight home," Shaheen says, knowing that Southwest Airlines' grounded jets have made it much harder than usual to land one last minute. "So I'll be staying here two, three, four, five more days. I may be looking to get an apartment and just become a resident."

    Shaheen laughs. Who says NCAA suits don't have a sense of humor?

    When they are happily in Houston, they sure do.

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