Shelby's Social Diary

Houston's biggest celebrities rally at OKRA for the city's new slick national image campaign

Houston's biggest celebrities rally at OKRA for the city's new slick national image campaign

4, My Houston 2.0 Launch Party, February 2013, Bun B, Chloe Dao, Bryan Caswell
The rocker, the fashion designer and the chef all star in My Houston 2.0. Bun B , Chloe Dao , Bryan Caswell Photo by Daniel Ortiz
12, My Houston 2.0 Launch Party, February 2013, Irma Galvan
This popular restaurateur (think Irma's) rocks in her My Houston 2.0 ad. Irma Galvan Photo by Daniel Ortiz
16, My Houston 2.0 Launch Party, February 2013, Lennie Ambrose, Jeremy Johnson, Gonzo247
An unlikely trio assembles at the My Houston 2.0 celebration. Lennie Ambrose , Jeremy Johnson , GONZO247 Photo by Daniel Ortiz
23, My Houston 2.0 Launch Party, February 2013, Rebecca Masson, Greg Gatlin
Two chefs at the My Houston 2.0 event make for a spicy mix. Rebecca Masson , Greg Gatlin Photo by Daniel Ortiz
22, My Houston 2.0 Launch Party, February 2013, OKRA Charity Saloon, crowd, venue
The Original OKRA Charity Saloon was setting for the party. Photo by Daniel Ortiz
21, My Houston 2.0 Launch Party, February 2013, Minnette Boesel, Laura Spanjian
They attended to salute the campaign. Minnette Boesel , Laura Spanjian Photo by Daniel Ortiz
18, My Houston 2.0 Launch Party, February 2013, Lucinda Loya, Stephanie Perkins
Friends celebrate the ad campaign launch. Lucinda Loya , Stephanie Perkins Photo by Daniel Ortiz
14, My Houston 2.0 Launch Party, February 2013, Julie Soefer, Justin Yu
The photographer and the chef join forces at My Houston 2.0 party. Julie Soefer , Justin Yu Photo by Daniel Ortiz
10, My Houston 2.0 Launch Party, February 2013, Dr. Robert Robbins, Greg Ortale
The party list included city leadership. Dr. Robert Robbins , Greg Ortale Photo by Daniel Ortiz
13, My Houston 2.0 Launch Party, February 2013, John Rolfe, Michael Heckman, Holly Clapham-Rosenow, Mark Peterson
Guests included campaign subjects and supporters. John Rolfe , Michael Heckman , Holly Clapham-Rosenow , Mark Peterson Photo by Daniel Ortiz
17, My Houston 2.0 Launch Party, February 2013, Lindsey Brown, Kristy Bradshaw
In the mix at the My Houston 2.0 celebration. Lindsey Brown , Kristy Bradshaw Photo by Daniel Ortiz
11, My Houston 2.0 Launch Party, February 2013, Greg Gatlin, Nao Kusuzaki
Stars of the ad campaign aligned at the party. Greg Gatlin , Nao Kusuzaki Photo by Daniel Ortiz
9, My Houston 2.0 Launch Party, February 2013, Connor Walsh
This Houston Ballet principal made the ad campaign. Connor Walsh Photo by Daniel Ortiz
4, My Houston 2.0 Launch Party, February 2013, Bun B, Chloe Dao, Bryan Caswell
12, My Houston 2.0 Launch Party, February 2013, Irma Galvan
16, My Houston 2.0 Launch Party, February 2013, Lennie Ambrose, Jeremy Johnson, Gonzo247
23, My Houston 2.0 Launch Party, February 2013, Rebecca Masson, Greg Gatlin
22, My Houston 2.0 Launch Party, February 2013, OKRA Charity Saloon, crowd, venue
21, My Houston 2.0 Launch Party, February 2013, Minnette Boesel, Laura Spanjian
18, My Houston 2.0 Launch Party, February 2013, Lucinda Loya, Stephanie Perkins
14, My Houston 2.0 Launch Party, February 2013, Julie Soefer, Justin Yu
10, My Houston 2.0 Launch Party, February 2013, Dr. Robert Robbins, Greg Ortale
13, My Houston 2.0 Launch Party, February 2013, John Rolfe, Michael Heckman, Holly Clapham-Rosenow, Mark Peterson
17, My Houston 2.0 Launch Party, February 2013, Lindsey Brown, Kristy Bradshaw
11, My Houston 2.0 Launch Party, February 2013, Greg Gatlin, Nao Kusuzaki
9, My Houston 2.0 Launch Party, February 2013, Connor Walsh

Nothing like rubbing elbows with H-Town's biggest celebs and nothing like being in the elite fraternity of subjects for the My Houston 2.0 image campaign — which CultureMap first broke the news of back on Dec. 19 — launched by the Greater Houston Convention & Visitors Bureau.

Just ask the well-placed crowd that gathered at the Original OKRA Charity Saloon in celebration of the city's biggest-ever ad campaign. If rapper Bun B wasn't your cup of tea then surely Houston Texans linebacker Connor Barwin would ring your chimes. Or you could talk turkey with fashion designer Chloe Dao, aerosol artist GONZO247, chef Bryan Caswell and Houston Ballet's Nao Kusuzaki

These and others in the party mix were subjects of the ad campaign photographed by Julie Soefer and styled by Maggi Poorman. The big cheese images will appear in the Wall Street Journal and the New York Times, running mid-February through May.

GHCVB president Greg Ortale toasted marketing VP Holly Clapham-Rosenow and her team for their success in bringing the campaign to fruition.

In a party mood, the local headliners that were photographed for the campaign sipped on Mike Criss' specialty cocktails and grazed through offerings from Underbelly, Paulie's, Oxheart and Pass and Provisions. Among the Houston stars were Valerie Cassel Oliver, Lucinda Loya, Bobby Heugel, Irma Galvan, Paul Petronella and Barbara Davis.

H-Town cheerleaders raising their glasses included Jonathon Glus, Laura Spanjian, Jim Nelson, Dr. Robert Robbins, Dean Gladden, Robert Sakowitz, Mark Sullivan, Jason Reeves and Kristy Bradshaw.