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    taste the trends

    Where to eat 9 of the hottest food trends of 2025 in Houston

    Robin Sussman
    Jan 29, 2025 | 11:00 am

    A new year means time for food-focused national outlets and culinary experts to predict the hottest restaurant trends. After sifting through dozens of predictions including those from Food & Wine magazine, cocktail website Punch, Food Network, Whole Foods Market, Chowhound, the dieticians at SiriusXM Doctor Radio, and more, these Houston restaurants align with the national trends. Here’s what to get hungry for in 2025 and where to get it.

    Artisan Masa
    Chefs across the U.S. are mad for masa, the nixtamalized corn dough central to Mexican cuisine. Chef Hugo Ortega was one of the first chefs in Houston to offer masa dishes made the old school way, from memela (toasted masa pancake with roasted pork) and molotes at Xochi to masa gorditas at Urbe, his street food concept in Uptown Park. At Michelin-starred Tatemó, every course on its tasting menu includes at least one masa component. Newly revamped Maximo touts masa cornbread with caviar and masa-crusted halibut. Vibrant flips heirloom masa pancakes with coconut probiotic cream, jam, candied pecans, lemon and mint maple, and Michelin Bib Gourmand-recognized Ema sports huaraches – masa cakes layered with black beans, chicken, and cabbage. At recently-opened Montrose restaurant Mexican Sugar, warm hand-pressed hibiscus and corn tortillas made from heirloom masa accompany lobster fundito and fajitas.

    Whipped ricotta
    Move over burrata – ricotta is the big cheese of the moment. House made focaccia is the vehicle for whipped ricotta, roasted garlic, and thyme at Il Bracco, while nearby Maggiano’s serves whipped ricotta with truffle and honey. New downtown restaurant Barbacana garnishes its Greek potato pavé with whipped ricotta and paprika. At The Palm, find basil-whipped ricotta with grilled peaches, lemon zest, EVOO, hot honey drizzle, and sourdough crostini – a starter that could easily stand in for lunch.

    Microsizing
    In keeping with health trends, consumers want big flavors in smaller packages. This year, expect more flights, mini portions, amuse-bouche, tapas and dumplings. Lee’s cocktail lounge serves mini cocktails and a “smalls” menu of handhelds like the standout crab rolls and hamachi tacos with guacamole. Globally inspired Traveler’s Cart proffers zesty pan-fried cumin lamb dumplings, and Mutiny Wine Room has Tuesday night steak flights. At newly-opened Fielding’s River Oaks, find the Ice Box Martini flight — three variations made with different gins for $28.

    Live-fire cooking
    In 2025, chefs will continue to play with fire, which suggests that the oldest cooking method is still the best. At Credence, owner Levi Goode offers adventurous, yet familiar, South Texas fare elevated by the art of live-fire cooking over mesquite and post oak – think fire-roasted seafood tower, wood-roasted carrots, and cowboy cut ribeye with chimichurri. Prime 131 puts its live fire grills in the middle of the dining room, offering a view of its cooks grilling and searing wagyu and prime steaks. The secret to live fire Tex-Mex at Candente is its fragrant mesquite, while its sister restaurant Andiron sears steaks and many sides on a 22-foot live fire grill. Grilled olives, anyone?

    Enhanced dining experiences
    Guests want more than good food – they want an experience. Vibe dining is still going strong this year with everything from fire dancers and flaming steak to showy tableside presentations. Customize your ice cream sundae at The Marigold Club; create your perfect Caesar or martini mixed from tableside carts at Turner’s Cut; dine on Korean barbecue grilled on your table at Bori's second location in Montrose, and watch live performers while chowing down at upscale Toca Madera.

    Maple syrup
    According to the dieticians on SiriusXM Doctor Radio, natural sweeteners like maple syrup and honey are the new perk for savory dishes. At Auden, fluffy scallion hot cakes with cultured butter, chili agrodolce, and maple syrup are a savory-sweet highlight. South Texas quail gets the royal treatment at King Ranch Texas Kitchen, where they’re stuffed with rattler cheese and bacon-wrapped with chipotle barbecue maple glaze. Downtown at Vic & Anthony’s, thick, peppered bacon sizzles with root beer glaze and bourbon barrel maple syrup.

    Honey
    Da Marco combines Sicilian scampi with orange honey salad, and Mendocino Farms recently introduced Winter Citrus and Goat Cheese Salad with oranges and hot citrus honey. Katami’s Tomato Somen Salad is a delightful mélange of cold noodles, Campari tomatoes, and honey soy sauce. Via 313 sweetens up its Bobo Brazil pizza with Mike’s hot honey, while carrots at Doris Metropolitan get a harissa honey glace.

    Lee's cocktail. bar mini bites

    Photo by Julie Soefer

    Small bites are right-sized at Lee's.

    Pistachios
    Sweet roasted pistachios add sophisticated flair to the foie gras mousse with huckleberry mostarda at Little’s Oyster Bar. Michelin star recipient BCN Taste+Tradition serves a beet-pistachio-raspberry ravioli salad with kefir cheese and pistachio oil. And still new Mediterranean restaurant Októ pairs pistachio butter with frena, a rich focaccia like bread, along with olives and pickled peppers.

    Caviar on everything including dessert
    The pricey oceanic pearls that give everything a nutty, salty pop are still on top. At The Kennedy piano bar and restaurant, decadent fried mozzarella sticks are crowned with crème fraiche and caviar. Azumi lays on the richness with caviar-crowned uni and a quail egg yolk. For dessert, Navy Blue cleverly pairs green apple sorbet and crème fraiche gelato with Siberian caviar in its Apples & Eggs, or head to Baso and ask for a caviar topping on its signature Basque cheesecake.

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    NYC bagels in River Oaks

    Seinfeld-approved New York bagel shop sets opening for first Houston spot

    Eric Sandler
    Sep 8, 2026 | 8:59 am
    H&H Bagels
    H&H Bagels/Facebook
    H&H Bagels opens its first Houston location on Thursday, September 10.

    An iconic New York City bagel shop has set the opening date for its first Houston location. H&H Bagels will open this Thursday, September 10, at 2850 Westheimer, the bakery announced on social media.

    The bagel shop traces its roots back to 1972, when Helmer Toro and his brother-in-law Hector Hernandez bought Midtown Bagels and rebranded it with the first letter of their names. Since then, H&H has cemented its place in pop culture, earning shout outs in Seinfeld — Kramer was famously on strike from his job there in the same episode that introduced Festivus to the world — Sex and the City, You’ve Got Mail, and others.

    CEO Jay Rushin acquired the company in 2014 and set it on a growth path by building a 20,000-square-foot production facility in Queens. Every H&H bagel is boiled, quick frozen, and shipped from the bakery to a growing network of stores around the country, where they’re baked fresh throughout the day. In 2025, H&H announced plans to open 70 stores across the country, including in California, Raleigh, NC, Chicago, and parts of Florida. Houston is the company’s first Texas location.

    H&H Bagels exterior Look for H&H Bagels in the same shopping center as Relish Restaurant & Bar.H&H Bagels/Facebook

    “We’re staying relevant by going national. We don’t think we need to stay in New York to be relevant. We’ve got five operating locations in New York, which is plenty,” Rushin told the On Hand newsletter in October 2025. “But pretty much 100 percent of our focus is growing nationally. We opened our first location outside of New York in Boca Raton last September. We’ve got a whole host of openings over the next six months. So we’ve got a lot going on right now.”

    Customers will find a range of bagels options, including classic flavors such as poppy, everything, blueberry, and onion, as well as more modern tastes such as jalapeno cheddar, asiago, and whole wheat everything. Of course, bagels are available for individual purchase, as well as by the dozen. And yes, the shop will slice and toast a customer's bagel.

    H&H also sells a number of sandwiches, including the “Classic Bacon, Egg & Cheese,” the company’s top seller, as well as a nova sandwich with cream cheese, tomato, onion, and capers. Other sandwich options include avocado, egg, and cheese; sausage, egg, and cheese; and the Novacoda — lox spread with avocado and onion. Cream cheese options include plain, scallion, spicy scallion, and strawberry.

    Beverage choices include coffee, iced coffee, iced tea, orange juice, sodas, and more. The shop evens offers desserts in the form of babka, chocolate chip cookies, and brownies. Various catering options are also available.

    Franchisee Noman Khan is a native New Yorker who has lived in Houston for more than a decade, according to press materials.

    “We’re incredibly excited to bring H&H Bagels to Texas,” Rushin added in a statement. “The responses to our recent openings around the country have been amazing, and we can’t wait to share an authentic taste of New York with the Houston community.”

    H&H is only the latest national bagel chain to set its sights on Houston. Earlier this year, PopUp Bagels, a venture capital-backed bakery with East Coast roots and celebrity investors, opened its first Houston location in Town & Country Village. Florida-based shop Jeff’s Bagel Run has already grown to three Houston-area stores, including a Tanglewood location (6401 Woodway Dr.) that opened in July.

    As for H&H, it will celebrate its grand opening beginning at 6 am on Thursday morning. The first 250 customers who make a purchase will receive a tote bag with a gift card worth up to $100.

    The shop will be open daily from 6 am-3 pm.

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