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    What's Eric Eating Episodes 378 and 379

    Tacodeli owners dish on new Galleria-area location, reveal Memorial plans

    CultureMap Staff
    May 23, 2024 | 5:08 pm
    Tacodeli food spread

    Tacodeli has opened its new location near the Galleria.

    Photo by Mackenzie Smith Kelley

    One of Austin’s most popular taco restaurants has opened its second Houston location. Tacodeli is now open in Post Oak Plaza (1715 Post Oak Blvd.), but Houston will soon see a third location — and more after that.

    Founder Roberto Espinoza and co-owner Eric Wilkerson brought Tacodeli to Houston back in 2017. It quickly earned a following for its tacos that are rooted in Espinoza’s hometown of Mexico City but blended with touches from his time in America. It’s a winning combination that’s allowed the company to grow steadily for 25 years.



    “I always want to have some sort of representation of what some traditional dishes are from Mexico, but with an ability to interpret that in a way that feels good to us,” Espinoza says on this week’s episode of CultureMap’s “What’s Eric Eating” podcast. “We’re not trying to reinvent the wheel, but we’ll give it our own little touch.”

    Perhaps the biggest change the company has made since arriving in Houston are the additions of dinner service and cocktails. The Post Oak location is just the second Tacodeli to open since they made the change to all-day service. It’s reflected in certain aspects of the new restaurant’s design.

    Tacodeli Post Oak interiorTacodeli has upgraded the interior of its new location.Photo by Michael Forbes

    “Historically, we would build them for speed. It was the office lunch crowd. We needed to get people in-and-out quickly,” Wilkerson explains. “As we thought about dinner, we needed to make it a little more comfortable … encourage people to hang around, have another margarita, have some fun. So we tried to be a little more thoughtful about the interior finish-out.”

    In fact, the company is feeling so bullish on Houston that it’s already planning a third location that will open either later this year or early 2025 in the Hedwig Village Shopping Center (9406 Gaylord Dr.). That won’t be the last.

    “We are continuing to look very hard in the inner loop and also in the some of the suburban areas,” Wilkerson says. “Seven or eight restaurants is a very realistic goal … We have some trade areas identified that we feel confident about. It’s just can we find a space that’s the right size and has the attributes we’re looking for.”

    Listen to the full episode to hear Espinoza and Wilkerson tell the story of how they started working together. They also share a few of their favorite menu items.



    In this week’s other episode, Sandler and co-host Chelsea Thomas, staff writer for The Infatuation Houston, discuss the news of the week. Their topics include: Love Buzz Pizza Pub suddenly closing in Montrose; Pitch 25’s plans to open in Katy; and The Taco Stand opening in Webster.

    In the restaurants of the week segment, the two writers discuss their meals at two new restaurants. First, they find a lot to like about Dipping Tiger, the new pho restaurant from Tiger Den chef-owner Mike Tran. Second, they have a more mixed experience at Tsujita Artisan Noodle, the Los Angeles-based concept that opened in March at the West on West shopping center.

    -----

    Subscribe to "What's Eric Eating" on Apple podcasts, Spotify, or wherever you listen to podcasts. Hear it Sunday at 9 am on ESPN 97.5.

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    shining star

    New chicken restaurant flies into Houston with 'gluten-friendly' tendies

    Eric Sandler
    Mar 10, 2026 | 10:00 am
    Starbird chicken restaurant
    Courtesy of Starbird
    Starbird sells chicken tenders, chicken nuggets, chicken sandwiches, and more.

    A local restaurant group is bringing a California-based chicken concept to Texas. Mac Haik Restaurant Group announced it has reached an agreement with Starbird to open locations in Houston, Austin, and San Antonio.

    Founded in the San Francisco area in 2016, Starbird is a fast casual restaurant with 19 locations in California and Colorado. It serves fried chicken sandwiches, chicken tenders, chicken nuggets, chicken wings, and salads that are made with chicken that’s “all-natural, never-frozen, antibiotic-free” and covered in a “gluten-friendly breading” that’s cooked fresh to order, according to a press release.

    Pair them with sides such as cole slaw, french fries, crispy Thai Brussels sprouts, or elote. Diners can dip their tenders in 11 sauces, including Greek yogurt ranch, Thai herb aioli, honey mustard, honey chipotle bbq, and more.

    Part of Mac Haik Enterprises Ltd, Mac Haik Restaurant Group operates a number of franchised restaurants, including breakfast concept First Watch Daytime Café, the Original ChopShop, and Due’ Cucina. It will open Kirkwood, an upscale supper club, later this spring in a West Houston office building that’s also owned by MHE.

    “We evaluate opportunities through the lens of long-term brand relevance, not just unit growth,” MHRG COO Dan Anfinson said in a statement. “Starbird delivers a level of culinary quality and operational sophistication that we believe is still underserved in the premium fast-casual chicken category, particularly in Texas. The brand has a clear point of view and the systems to scale responsibly. That combination is rare, and we’re excited to introduce it thoughtfully across our markets.”

    The company intends to open as many as 36 locations beginning in 2027, but MHRG is still in the process of securing specific locations. It will announce which city will be first to receive a Starbird at a later time.

    “This agreement reflects the strength of our business model and the clarity of our long-term vision,” added Starbird CEO Greg Levin. “As we mark our 10th anniversary, this is shaping up to be our biggest year yet in terms of expansion. Texas is a critical market for us moving forward, and partnering with an experienced organization like Mac Haik Restaurant Group allows us to grow thoughtfully while staying true to what makes Starbird special.”

    Starbird chicken restaurant

    Courtesy of Starbird

    Starbird sells chicken tenders, chicken nuggets, chicken sandwiches, and more.

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