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    a Spoetzl specialty

    Iconic Texas beer Shiner Bock pops open first-ever non-alcoholic brew

    Brianna Caleri
    Nov 21, 2023 | 4:23 pm
    K. Spoetzl BBQ Co.

    Shiner lovers can now choose similar brews with less than 0.5 percent ABV.

    Photo courtesy of Shiner Beer.

    One of the most iconic Texas breweries, Shiner Bock has created a culture around its brews for nostalgic and unfussy drinkers. And now even Houstonians who aren't drinking alcohol can be part of the Shiner gang.

    On November 20, the brand (made at Spoetzl Brewery in Shiner, Texas) announced its first-ever non-alcoholic series, Shiner Rodeo (styled Rode0).

    It all starts with one beer: Rodeo Golden Brew, which according to a news release, will still taste like a Shiner beer even without the alcoholic kick — totaling less than 0.5 percent. (That's about as much or a little more than kombucha.)

    "Styled after a classic American lager, this light and refreshing brew offers crisp and malty notes that are perfectly balanced by delicate esters and a gentle hop profile," it notes.

    Rodeo Golden Brew will be available by January, when many people who are usually beer drinkers are experimenting with a pause — sometimes as "Dry January." The brewery will expand the line in the following year, including a red amber beer.

    The release also pointed out a trend in 2023, which saw non-alcoholic sales rise more than 17 percent in Texas. This was a significant jump, but still less than in the rest of the country, where they rose 23 percent overall. It must have been enough to inspire change at a more than 100-year-old brewery — Shiner Bock's timeline places its first drops since "about" 1909.

    This news comes six months after Spoetzl Brewery announced a new onsite distillery, K. Spoetzl Distilling Company. This addition enabled Shiner Bock to expand its portfolio to vodka, gin, moonshine, and eventually barrel-aged spirits still to come.

    "Fans of Shiner have consistently requested non-alcoholic options to complement our more traditional beers," said Director of Brewery & Distillery Operations Tom Fiorenzi in the release. "We're proud to introduce the first of three non-alcoholic brews to our fans. Brewed using the same method as our iconic Shiner beers, the Shiner Rode0 line is authentically Shiner, just without the alcohol."

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    on the road

    Growing Houston coffee shop hits the road with battery-powered electric van

    Eric Sandler
    Apr 7, 2026 | 5:07 pm
    Coffee Fellows mobile cafe food truck
    Courtesy of Coffee Fellows
    Look for Coffee Fellows mobile café at festivals and farmers markets.

    A growing chain of coffee shops is taking its service on the road. Coffee Fellows recently added a mobile café to its offerings.

    Built from an all-electric GM BrightDrop van, the mobile café allows Coffee Fellows to brings its signature lattes, coffees, and snacks to festivals, farmers markets, and other happenings across the Houston area. After a couple of trial runs, the van will make its official debut this Saturday, April 11 at the Art Car Parade. The company claims the van is Houston's first all-electric mobile coffee shop.

    Coffee Fellows North America CEO Daniel Ogbonna tells CultureMap that an electric vehicle was a natural choice for the company, which places a high enough value on sustainability that it serves all dine-in guests in reusable china mugs rather than add to landfills by using disposal cups and utensils.

    “An electric van was a natural thing to do,” Ogbonna says. “It helps play a role in preserving the environment.”

    As Ogbonna explains, the van has one battery that powers the vehicle and a second battery for its latte machines, coffee grinders, lights, menu board, and other equipment. A solar cell helps the battery recharge during service. All told, the van can operate for up to nine hours. Best of all, since it’s an EV, it doesn’t use a noisy generator or require propane the same way a conventional, gas-powered food truck does.

    Of course, all-electric power comes with some trade-offs. The van serves almost everything a brick-and-mortar Coffee Fellows cafe does — including two exclusive lattes, Ube Coconut and Biscoff Caramel — but some compromises had to be made. Since the van doesn’t have an oven or a blender, both bagel sandwiches and frozen drinks aren’t available. Certain preparations have been tweaked to allow the baristas to serve them more quickly.

    “One of the biggest things with the van is paying attention to speed,” Ogbonna says. “We have a shorter menu that allows us to deliver the beverages and food items to our customers in a short period of time. That requires a little bit of thinking to figure out — what is it that customers typically want and how can we deliver it to them in the mobile van with greater speed?”

    Ultimately, Ogbonna would like Coffee Fellows to operate multiple vans that could introduce the brand to new customers before brick-and-mortar locations open in their neighborhood. Although it was founded in Germany in 1999 and has four Houston-area locations, the company is still building awareness, especially compared to its national competition.

    “We think we have great drinks that can go toe-to-toe with the big name coffee companies,” he says.

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