After years of pop-ups and a temporary location, Lady M has opened a permanent cake boutique at The Galleria. Shoppers will find it near the Apple store at space B3650.

The New York-based cake bakery selected Houston for its first Texas outpost due to the successful pop-ups and strong online sales from Houstonians. From there, the company had to choose whether to stay in The Galleria or open somewhere else.

“We leaned towards Galleria due to the offering that was presented to us,” Lady M CEO Ken Romaniszyn tells CultureMap.”We liked the tenant mix. We feel like we have a prime location near the elevator banks where there’s a lot of foot traffic.”

That prime location will sell Lady M’s signature Mille Crêpe Cake (made with 20 layers of crepes) as both whole cakes and slices. Flavors include classics like the Signature Mille Crêpes and Green Tea Mille Crêpes as well as chocolate, pistachio, tiramisu, and mango. Lady M also offers other sweets such as a strawberry shortcake cake, passionfruit cheesecake, and a berry tart.

Shoppers may pre-order whole cakes (two days advance notice required) or walk-in and purchase based on the available selection. Regardless of what they purchase, they can expect cakes with delicate flavors and light textures.

“One of the biggest compliments we get is ‘I don't like desserts, but I like Lady M.’ We really focus on the ingredients,” Romaniszyn says. “We don’t have to put a lot of sugar into our cakes to mask any bad stuff. We’re using really high end ingredients to bring out the flavor profile. I think that’s why we’re able to reach a broad base of dessert lovers and non-desserts.”

Having a permanent location means that Houstonians will get to experience Lady M’s full lineup, including new flavors like the Guava Mille Crêpes as well as bonbons, which are designed to travel better than a cake that needs to be refrigerated. Since the store has a couple of outdoor tables, it will also sell coffee and tea to people who want something to drink while they have their cake (and eat it, too).

To prepare for the store opening, Lady M established a central production facility in Houston. Not only will it ensure consistency, the bakery has enough capacity to support more boutiques in other parts of the city and state.

“We’re starting to look down the road to the suburbs,” Romaniszyn says. “We’re definitely looking to expand.”

Dallas, another city where Lady M has popped up in the past, is also on his radar. “I’ve made that drive and looked at some places in Dallas, Fort Worth, Carrollton, Frisco, some of those areas. It’s interesting up there, and it’s really growing. We’ll definitely look for something up there,” he says.

Lady M’s hours of operation are Monday-Thursday 11 am - 7 pm, Friday and Saturday 11 am - 9 pm, and Sunday 12-7 pm.

Courtesy of Lady M

Each Lady M cake is made of 20 layers of crepes.