come as you are
LA bar vets open casually stylish new cocktail lounge in Montrose
Montrose residents have a fresh new option for cocktails. Jethro’s Cocktail Lounge opens this Tuesday, April 30.
Located at 95 Tuam Street, which is across ElRo Pizza & Crudo, Jethro’s aims to be a casual bar with a tidy menu of well-executed drinks. It comes from owners Russell Malixi, Wade McElroy, and Andrew Corbett. Malixi and McElroy are native Texans who found success in Los Angeles with bars such as Good Housekeeping, Bar Bohemien, and The Arroyo Club, but decided to return to Texas after the pandemic.
“Texas was calling me home, and Montrose seemed like the perfect place to launch Jethro’s,” Malixi said in a statement. “The welcoming vibe reminded me a little of LA, but the bustling nightlife scene and neighborhood feel is really what sealed the deal.”
The 10 cocktail menu includes the La Dulcita (a watermelon margarita), Not Your Dad’s Old Fashioned (rye, fernet, luxardo, simple syrup, and bitters), and the Coffee in the Morning, an espresso martini-style drink that swaps the familiar vodka for mezcal. A few classic cocktails join a limited selection of beer and wine to round out the beverage options.
The Coffee in the Morning uses mezcal instead of vodka.Photo by Becca Wright
For food, the bar is hopping on the smash burger trend. No details on the exact formula, but the bar’s website promises burgers are “coming soon,” along with a vegan option and fries.
Overall, the 2,200-square-foot space has a casual vibe with open seating on a first-come-first-served basis. As if to emphasize the point, press materials note the bar doesn’t require reservations, which seems a little odd since very few bars in Houston do. Take it as a sign that the California guys are still readjusting to the more casual pace of life in Houston.
“We wanted to bring an elevated but approachable bar to the area,” Malixi added. “Our cocktails are desirable any time of day from lunch to a happy hour sip or after dinner nightcap. Come in and unwind. That’s what we like to say.”
Jethro’s will open at 4 pm Tuesday through Friday and noon on Saturday and Sunday.