ice cream innovation
Houston ice cream shop now serving all organic scoops
Banana Cinnamon is one of Cloud 10's two organic flavors.
A Houston ice cream shop is going above and beyond for customers who are concerned about the ingredients being used in their scoops. Cloud 10 Creamery recently introduced two completely organic flavors.
At its location in the Heights, chef and co-owner Chris Leung has begun making fully organic versions of his vanilla bean and banana-cinnamon flavors. According to Leung, Cloud 10 is the first locally-owned ice cream shop to offer organic flavors.
“There’s not much in terms of a brick and mortar where you can have a fully organic dessert,” Leung tells CultureMap. “We felt like a fully organic ice cream at a scoop shop would fill something that’s missing in the market.”
According to the chef, the ice cream is made with the same process as Cloud 10’s other flavors. The biggest difficulty has been finding organic ingredients that are appropriate for ice cream. Currently, he’s looking for organic chocolate that can match the texture and flavor of the product he’s already using.
Beyond sourcing, the biggest challenge is price. The organic ingredients cost between 50 and 200 percent more than conventional ingredients. An organic scoop costs about $8, which is about $3 more than Cloud 10’s other flavors. Still, he’s optimistic that the offering will find an audience.
“We’re going to start with two flavors,” he says. “From there, we’ll see how well it does, and we can expand it as needed.”
