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    Helping hand

    Houston hospitality organization donates $50,000 to Beryl relief

    Holly Beretto
    Aug 23, 2024 | 1:30 pm

    The Houston Hospitality Alliance (HHA) has donated $50,000 toward Hurricane Beryl relief efforts. The funds will benefit hospitality workers, owners, and operators in the Houston area whose businesses were disrupted by the storm. The organization gave $25,000 each to the Southern Smoke Foundation and LiftFund.

    Check presentation from the Houston Hospitality Alliance to the Southern Smoke Foundation

    Courtesy of Houston Hospitality Alliance

    The Houston Hospitality Alliance has donated $25,000 to the Southern Smoke Foundation.

    "As Houston's local hospitality trade association, the Houston Hospitality Alliance is acutely aware of the difficulties faced by the members of Houston's vibrant and diverse hospitality industry,” Houston Hospitality Alliance president Jonathan Horowitz said in a statement. “The recent weather events that hit our city have compounded existing financial difficulties for operators and their employees, and the HHA is doing everything it can to support those most impacted by these continuing challenges."

    When Hurricane Beryl struck in July, Houston's restaurant and hospitality industry took a huge hit. Operators and their employees lost wages, faced power outages and property damage, and experienced revenue loss because of unexpected closures. HHA's contributions to both organizations will provide vital assistance to those who are still recovering.

    The Southern Smoke Foundation provides emergency relief to those in the food and beverage industry facing crises. In the wake of Hurricane Beryl, the foundation's efforts are crucial in aiding hospitality professionals and their families who have been significantly impacted. Funds raised are provided directly to industry members who need financial support.

    LiftFund, a nonprofit organization focused on small-business lending, specializes in empowering entrepreneurs and small businesses through financial resources and support services. HHA’s contribution will help fund 0 percent interest loans of up to $35,000 for business owners who need additional capital to recover from Houston’s recent weather emergencies.

    Both organizations were grateful for the donations. LiftFund's president and CEO Amy Hereford said the money will help small businesses "not just recover but thrive. This partnership exemplifies the resilience of Houston's business community, and we are proud to help rebuild and strengthen our local economy."

    “We are so grateful to our partners,” echoed Lindsey Brown, the Southern Smoke Foundation's executive director. “As of July 1, 2024, we’ve distributed more than $1 million in emergency relief grants to food and beverage workers in crisis nationwide. The generous support from our partners like the Houston Hospitality Alliance help us to be a safety net for such a fragile industry.”

    As Houston's hospitality trade organization, HHA connects, educates, promotes, and advocates on behalf of Houston’s diverse hospitality and tourism businesses. It partners with and supports many other organizations involved in the Houston hospitality industry, including the Hotel Lodging Association of Greater Houston, the Texas Travel Alliance, the Southern Smoke Foundation, and the Greater Houston Chapter of the Texas Restaurant Association.

    houston hospitality alliancehurricane beryl reliefsouthern smoke foundation
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    Slowpokes is coming

    Sawyer Yards cafe closes as Astro-owned Houston coffee brand pivots

    Eric Sandler
    Jan 2, 2026 | 3:39 pm
    Maven Coffee Sawyer Yards interior
    Photo by Becca Wright
    Maven Coffee's interior will be renovated to reflect Slowpokes' style.

    A Houston hospitality group is shifting from operating cafes to selling coffee products to as many people as possible. Rex Hospitality’s decision to focus on products such as cold brew concentrate means that Maven Coffee in Sawyer Yards has closed, but the space will soon reopen as the newest outpost of a growing Houston coffee shop.

    Rex partner Juan Carlos de Aldecoa tells CultureMap that he and his business partners, attorney Jimmy Doan and Astros pitcher Lance McCullers Jr., have turned over the property to Slowpokes, the growing Houston coffee shop with locations in Garden Oaks, the East End, Levy Park, and more. While Rex is still operating Maven Coffee’s shop at the Thompson Hotel, the company is actively searching for a new operator who would keep the location open as Maven but free it from day-to-day oversight. The future of Maven’s coffee and cocktail stands at Toyota Center and Daikin Park has yet to be decided.

    “The cafes are brand plays for us,” de Aldecoa says. “We’re shifting that a bit. We still have more locations coming, but they won’t be operated by us. They’ll be licensing deals in different developments. That’s our new model.”

    Instead, the company will focus on growing Maven Coffee Company, which sells cold brew concentrate and other coffee products to both restaurants and directly to consumers. “We’ve had a record month-over-month. If we put the right amount of time and effort into this project, we can make a big impact. I feel that’s where our resources are best utilized,” de Aldecoa says.

    Later, he adds, “We’re in 14 different metros. We’d like to increase that to about 50 through our concentrate and having different sorts of products such as RTDs.”

    Rex opened Maven at Sawyer Yards in October 2024. Intended to be an all-day cafe, it served coffee and breakfast in the morning as well as a sophisticated dinner menu that included everything from roast chicken and spicy rigatoni to steak and octopus.

    Coming Soon to Sawyer Yards

    Slowpokes owner Mazen Baltagi tells CultureMap that, after building a friendship with de Aldecoa, he welcomed the opportunity to bring his coffee shop to Sawyer Yards. Having assumed control of the space on January 1, he’s optimistic that the new Slowpokes will open in March. Plans call for replacing the current interior with more homey fabrics and installing vintage speakers that are more in line with Slowpokes’ other shops. He thinks the location is ideal for Slowpokes, which has built a devoted following by selling coffee, beer, and wine that are paired with a diverse food menu built around sandwiches, flatbread pizzas, and breakfast items.

    “If you look at all of our locations, most of them aren’t necessarily in high-traffic areas. They’re in underserved areas — besides [nearby] Catalina Coffee, which we’re huge fans of, but they don’t have food [other than pastries] or Wi-Fi,” Baltagi says.

    In particular, Baltagi thinks Slowpokes will appeal both to area residents looking for a coffee shop where they can get a little work done and to people exercising at nearby gyms such as Orange Theory and Momentum Climbing Gym. Slowpokes will also build on some of Maven’s existing events, such as the monthly Cars & Coffee gathering and a weekly run club.

    “I think it’s a phenomenal brand that can get to 25-plus locations in the Houston area and throughout the state,” de Aldecoa says about Slowpokes. “I think they do a great job. They’ve figured out how to do it at scale. I’m excited for them, and they have a great model.”

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