curiously strong coffee
Bad 'a' Hawaiian coffee shop brews up plans for 10 Houston-area locations
A new coffee shop will brings the flavors of Hawaii to the Houston area. Bad Ass Coffee of Hawaii has signed a development agreement that will bring as many as 10 locations to West Houston and Galveston in the next five years.
Bad Ass Coffee of Hawaii was founded on the Big Island of Hawaii in 1989 to serve Hawaiian-sourced coffee to locals and tourists. Franchising on the mainland started in 1985, but an acquisition in 2019 paved the way for its current expansion. Currently at about 30 locations nationwide, Bad Ass announced plans to open five locations in Dallas earlier this year.
The cafe serves hot, cold, and frozen coffee drinks as well as tea and smoothes. Food options consist of a tidy menu of breakfast sandwiches, bagels, and muffins.
Bad Ass Coffee’s colorful name comes from the donkeys who carried coffee beans along steep mountain passes in Kona, Hawaii. Locals named them the “bad ass ones” for their stubborn but friendly nature, the company states.
Houston franchisees Kyle Price and Heath Rushing bring experience from the health care industry to their new role as entrepreneurs. In a release, they explain that Bad Ass Coffee’s values help fueled their interest in bringing the brand to Houston.
“We love how the brand honors its Hawaiian heritage and creates a culture that differentiates itself by embodying its island roots,” Rushing said. “Bad Ass Coffee of Hawaii also isn't just a brand, it's an identity and the vision is to fuel the inner badass in all of us. We hope to unlock inner badasses by fueling customers with energy and kindness every single day.”