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    BOOZY BITES

    Get ready for a new beer food truck: Petrol Station's former guru puts his loveon wheels

    Darla Guillen
    Dec 6, 2012 | 4:52 pm
    • Troy Witherspoon makes molecular noodles for Dixie Cup Fred Tasting at KitchenIncubator.
      Troy Witherspoon/Facebook
    • The Truck at a recent event
      Troy Witherspoon/Facebook
    • Sampler of good things to come
      Troy Witherspoon/Facebook
    • Corn tortillas with duck fat and Southern Star's Bombshell Blonde
      Troy Witherspoon/Facebook
    • Molecular noodles for Dixie Cup Fred Tasting at Kitchen Incubator
      Troy Witherspoon/Facebook

    It was the news heard 'round the local craft beer community when Troy Witherspoon left The Petrol Station on a mission to sate locals’ appetites with off-kilter menu items made to pair perfectly with local brews.

    His new venture Craft Infusion will be the newest food truck on the scene with a unique, focused intention. Each menu item will be infused with beer or beer-brewing ingredients, and each will represent a local brewery (except for the beeramisu, which could probably be made with Coors and still taste good).

    Anyone who’s familiar with the beer guru knows that he’s one mean cook, but what seems like a natural transition really began several years ago when doctors diagnosed him with a condition that left him unable to drink alcohol. That was motivation enough for Witherspoon to make major lifestyle changes — like going gluten free for a while — and alter his diet entirely, losing 100 pounds in the process.

    “I think you’ll definitely see some of that brashness come out because I’m every bit as outspoken as Mr. Fulleleove, but maybe a little softer in my delivery.”

    That’s when Witherspoon came to Houston, where he made a name for himself by working for Petrol owner Ben Fullelove and befriending the local craft beer community.

    “Everyone who’s on the other side of the bar, they became my friends and family,” Witherspoon says.

    Don’t let the scraggly beard and piercings throw you — Witherspoon’s one sweet guy who instantly inspires warmth and friendship. His positive energy is contagious, which may be why so many are eager to help his project in way they can.

    “People call me out of the blue, ‘What are you doing today? I’ve got a couple of hours and want to come and help.’ It’s been amazing . . . welders, plumbers, everybody wants to share their knowledge, their beer, sweat and hard work,” he says.

    When business partner Mark Zastrow approached him with the eatery idea, Fullelove encouraged Witherspoon to focus on Craft and leave Petrol without any advance notice, which is why his exit lacked the fanfare that many might have expected. Witherspoon says he’s grateful for the encouragement from his former boss who famously started Petrol’s Once You Go Black party, with dark brews and soul food, as a tribute to Witherspoon’s then-girlfriend.

    “I learned a lot from Ben about unorthodox business practices, and I’ve been amazed at how he’s gone against the grain and always comes out right on top,” Witherspoon says. “I think you’ll definitely see some of that brashness come out [in Craft] because I’m every bit as outspoken as Mr. Fulleleove, but maybe a little softer in my delivery.”

    What you can expect from Witherspoon is a menu of exotic cuts of meat, all craft beer-incorporated options and interesting cooking techniques — he recently used molecular gastronomy to make noodles at Kitchen Incubator. The prices are reasonable, too: Nothing on the current menu is over $7, which is a nice change of pace from some of the new trucks around town.

    With ingredients like lengua and oxtail, it will be interesting to see how his (already built-in) audience will respond to the dishes. Maybe he’ll help fill the void that will be left by Feast’s closure.

    Nothing on the current menu is more than $7, which is a nice change of pace from some of the new trucks around town.

    “It’s a lot of fun for me to use the offal bits,” Witherspoon says. “I like it when I tell somebody I’m making tongue tacos and they give me ugly faces but then they try it and they’re a convert.”

    Witherspoon will be collaborating with Cottonwood’s Daniel Ajtai for Sunday brunches at the new gastropub. You’ll also be able to find him converting palates all around town and at brewery tours where customers will have the benefit of tasting menu items served alongside the beer that inspired them: Karbach's Weisse Versa bratwurst corn dogs, poke lettuce cups marinated in No Label's Black Wit-O, oxtail empanadas braised in Buff Brew’s Gingerbread Stout and buffalo chicken livers with Saint Arnold's Elissa IPA bleu cheese.

    Although Witherspoon is excited to bring these community and beer-infused bites to the masses, he says that he’s already missing his extended family of patrons and staff at Petrol.

    “I miss being there, I miss my family, I miss my co-workers and I miss being behind the bar. I miss pouring beers and handing them to somebody and seeing them smile, but pretty soon I’ll be able to put a nice plate of food in their hands instead.”

    unspecified
    news/restaurants-bars

    the ranch rides again

    Houston hospitality 'dream team' saddles up for World Cup pop-up restaurant

    Eric Sandler
    May 13, 2026 | 10:02 am
    Army Sadeghi, Ben Berg, and Brian Ching
    Courtesy of Berg Hospitality
    Army Sadeghi, Ben Berg, and Brian Ching are teaming up to open The Ranch Presents Pitch Live.

    Two Houston hospitality veterans are teaming up with one of the city’s soccer legends to throw an epic party during the FIFA World Cup. The Ranch Presents Pitch Live will be a 35,000-square-foot pop-up venue that mixes Texas hospitality with top-notch food, drinks, and entertainment.

    Located in the former Warehouse Live space (813 St. Emanuel St.), The Ranch Presents Pitch Live unites Berg Hospitality founder Ben Berg (B&B Butchers, Prime 131, The Annie Cafe, etc.) with Army Sadeghi (Melrose, Clarkwood, 1111) and Dynamo legend Brian Ching, co-founder of popular soccer bar Pitch 25 that has a location in EaDo and will soon open in Katy. Houston investor Rick Perez is also involved with the project. Together, they’ll operate a venue for 39 days — June 11 through July 19 — that puts an international spin on The Ranch, Berg Hospitality’s restaurant at the Houston Livestock Show and Rodeo that operated from 2022-2025.

    Berg tells CultureMap that the project began when Houston’s FIFA World Cup Host Committee approached Ching about utilizing the Warehouse Live space during the tournament. Ching reached out to Berg to oversee the food and beverage operations. Berg recruited Sadeghi for his experience in nightclubs and lounges.

    “I’m a sadomasochist,” Berg jokes about his penchant for taking on too many projects at once.

    “Brian is the face of it and runs an awesome bar,” Berg says. “Bring in the nightlife side with people who are tops at that. My team is tops at putting on a big pop-up, and we have the structure to get this thing open. It’s kind of a dream team.”

    “Hosting games in Houston is a once-in-a-lifetime opportunity to put on something great,” Sadeghi adds. “This concept isn’t just screens and beer buckets. It operates like a global fan destination centered around matches . . . We’re programming the emotional center of the World Cup, and we’re super excited.”

    The space is being divided into three sections: a main stage with multiple bars and casual dining; a more premium, VIP-style area with more elevated food and drinks; and a private VVIP lounge with its own entrance and more premium service. Berg notes that they expect the venue will be popular with corporate clients who can host events there.

    Details on the food menu are still being finalized. This version of The Ranch won’t have the same full service, fine dining-style experience that the Rodeo offered, but Berg noted that many of its most popular dishes will be available. It will also serve some barbecue. Restaurants related to the countries in that day's matches will be invited to pop-up within the pop-up.

    All of the World Cup matches will be shown throughout the venue on multiple screens, including a massive outdoor viewing area. In between games, the venue will host performances by DJs and musicians in a variety of genres. At night, patrons will have the option of splurging on VIP tables with bottle service.

    Sadeghi thinks Houston’s diversity makes it an ideal place to host World Cup matches and visitors.

    “We have South American, European, African, Mexican, they’re all very passionate about soccer,” he says. “Instead of building something generic, we want to build something that reflects Houston culturally. The goal is global energy through a Houston lens.”

    openingsworld cupnews-you-can-eat
    news/restaurants-bars

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