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    More than just Sundays on a field

    Chargers loom, but Texans president Jamey Rootes doesn't lose sight of Taste ofthe Texans

    Chris Baldwin
    Nov 7, 2010 | 5:01 am
    • Monday night's Taste of the Texans will benefit the Houston Food Bank andMethodist Hospital.
      Photo by Joel Luks
    • The Texans wants to stand for more than football.
    • Texans president Jamey Rootes yearns to win championships, but theorganization's goals go beyond on-field objectives.
    • Rootes credits RDG's Robert Del Grande and ...
    • Ruggles' Bruce Molzan with helping to shape Taste of the Texans.

    When Houston Texans president Jamey Rootes gets on the phone after 5 p.m. on a Friday of a home game weekend — a home game that will go a long way toward determining if the Texans remain in the heart of the playoff chase or not — to talk about Monday night's Taste of the Texans, you get a sense of just how important the event is to him and the organization.

    It's not like Rootes is going to come out and place the fundraiser for the Houston Food Bank and The Methodist Hospital System, which brings the Texans together with many of Houston's best restaurants, above the need to get a win over the San Diego Chargers on Sunday. But the longer the conversation goes, the more it's apparent he looks at them as almost on the same plane.

    "We have three objectives as an organization," Rootes says. "To win championships. To create memorable experiences for our fans. And to do great things for Houston.

    "Taste of the Texans directly plays into two of those goals. It's an opportunity to engage our fans while having an impact in the community."

    Taste of the Texans is something of a new twist on the league's Taste of the NFL, which has been raising money for food banks since 1992. The Texans took that basic concept and magnified it with the first Taste of the Texans last year. Rootes might say that they Texans-sized it — if he were more cheesy.

    "We want to be the best at everything we do," Rootes says. "We want to have the best gameday experience in the NFL. We want to have the best tailgating, which we've been working towards honing. We want to have the best ..."

    Rootes could go on and on about the Texans' vision of excellence. The team being 4-3 at the moment clearly hasn't given him pause about the overall track and momentum of the franchise. The interview reminded me of ones I had with New York Yankees general manager Brian Cashman in the heart of the pinstripes' late 1990s and early 2000s World Series sprees.

    No one can say the on-field results will ever be anything close (one playoff appearance would be nice first). But the steady, unshakeable focus is clearly there.

    Including when it comes to the Taste of the Texans. Rootes credits Ruggles chef Bruce Molzan and RDG's Robert Del Grande with helping to shape the concept.

    "They understood from the beginning that we wanted to do something significant, something special," Rootes says.

    That's turned into a high-end event. More than 30 restaurants are involved (from Catalan to Mockingbird Bistro to Sprinkles Cupcakes to Yelapa Playa Mexicana) with individual tickets running $250 and packages starting at $1,000 for a Monday night at Reliant Stadium's Verizon Wireless West Club. Rootes is clearly excited that players have caught onto the significance of the night and its mission as well.

    "We've got a large contingent of players this year," Rootes says. "Not only is every rookie going to be there, but there will be significant surprises. We've also got our Lady Texans (wives, mothers and significant others of coaches and players) involved. We're going to have 12 to 18 Lady Texans join us."

    And all those celebrity chefs.

    It's one thing to promise that fans will be mingling with Texans players, cheerleaders and staff while munching on some of the Bayou City's finest food — and another to produce an experience that measures up to that and goes beyond.

    "You can say you're going to deliver all you want, but the first time people are going to skeptical until you actually do it, until they see it," Rootes says. "That's what we dealt with last year. But we delivered and we have all those photos and quotes and testimonials to build on."

    Rootes expects the Taste of the Texans to raise a charitable contribution well into the six figures. Which plays right into the Texans' organizational mantra.

    "We don't just want to be an NFL team that plays in Houston," Rootes says. "We want to be a part of the city."

    If several hundred Texans fans, Food Bank backers and Methodist Hospital devotees are wowed along the way, so much the better. (See goal two.)

    "There are going to be 750 Houstonians who are thrilled on Monday night," Rootes says. "They're going to remember the experience."

    No matter what happens on Sunday afternoon. For an organization that wants to see beyond the field, it's the only way.

    It sounds a little hokey, a tad contrived. Until you hear the passion coming out late on a Friday afternoon.

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    Matcha News

    TikTok star Keith Lee crafts matcha latte for Hill Country flood relief

    Teresa Gubbins
    Jul 11, 2025 | 9:30 am
    Keith Lee and matcha drink
    Instagram
    Keith Lee hoists his special matcha drink.

    The devastating floods that swept across Central Texas on July 4 are bringing out all kinds of charitable endeavors — and that includes a limited-edition beverage from Texas-based TikTok food influencer Keith Lee.

    Lee, a social media sensation whose online food reviews have benefited hundreds of small restaurants, is partnering with La La Land Kind Cafe on a special drink: Called the La La Land X Keith Lee Latte, it's a matcha drink in which 100 percent of the proceeds will go towards Kerr County flood relief.

    La La Land is the coffee chain founded in Dallas in 2019 with a mission to provide opportunities for fostering youth and individuals in need. It has three locations in Houston, along with 10 across Dallas-Fort Worth and six in Southern California.

    The new Keith Lee Latte will consist of double ceremonial matcha, with secret syrup, matcha cloud, a whole fresh strawberry, flaky salt, and matcha powder. (See Lee enjoy the latte in the video below.)


      
     
     
     
     
     
     
    View this post on Instagram
     
     
     
     
     
     
     
     
     
     
     
     
    A post shared by Keith Lee (@keith_lee125)
     


    Matcha is the Japanese green tea powder that has experienced a surge in popularity, appearing in everything from drinks like the matcha latte to desserts like matcha mousse.

     Keith Lee Latte Keith Lee Latte is a matcha drink.Instagram 

    Lee, who relocated to Dallas in 2024, has been on a matcha kick ever since he tried it in Chicago, which he says "led me down a rabbit hole," and it has become his trademark drink. In May, he visited seven cafes across DFW in search of the perfect matcha in town, and that included La La Land, where he ordered a matcha with almond milk.

    He also has a charitable history, including a special visit he made to Taste Project in Fort Worth to donate $4,000 to support the nonprofit's mission to fight food insecurity.

    The Keith Lee Latte will be available at all La La Land cafes beginning Friday July 11, for a limited time only. From July 11-27, 100 percent of all proceeds will support flood relief efforts in Kerr County — "a community in our home state that’s hurting," La La Land Cafe says.

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