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    First Taste

    By the power of Soren: A little culinary chaos can't hide the new Sorrel'sfarm-to-table charm

    Sarah Rufca
    Oct 30, 2011 | 6:04 am
    • Sorrel food may be farm-to-table, but that doesn't mean it's simple.
      Photo by Kimberly Park
    • The bar at Sorrel
      Photo via Sorrel Urban Bistro/Facebook
    • Another hit: Seared scallops with citrus glaze and microgreens
      Photo by Kimberly Park
    • What is this mess and why is it between me and my casserole?
      Photo by Sarah Rufca

    If you think farm to table cuisine means food that's overly simple, you haven't tried Sorrel yet.

    The "urban bistro" has stylishly reinvigorated the former Ziggy's space on an under-the-radar corner of West Alabama, and the neighborhood has embraced it. Walking in on a weeknight during primetime one is lucky to find an open table.

    Chef Soren Pedersen keeps everything fresh, changing up the menu daily and listing local sources for his ingredients. But while that formula might imply a culinary minimalism, Sorrel's menu bursts with unexpected flavor pairings and complex presentations without feeling too heavy or serious.

    And yet, the things that makes Sorrel interesting and delicious are the same factors that hold it back from real excellence.

    There's the classic taste of scallops, seared perfectly and served with mandarin orange, a light citrus glaze and a bed of fresh greens and microgreens. A red snapper served with its crispy skin still attached literally fell apart on my fork, and played off a citrus-and-fennel-infused confit of tomato and leek beautifully.

    A beautifully composed modern take on a taco featured chunks of beef tenderloin sandwiched between thin layers of crispy pita and apple. A subdued roast duck was outshone by a sublime bed of mashed sweet potatoes enlivened by a hint of jus. Vanilla crème brûlée can often come across as cloyingly sweet, but an infusion of black tea and some berries on top made for I-wish-I-could-lick-the-bowl perfection.

    And yet, the things that makes Sorrel interesting and delicious are the same factors that hold it back from real excellence. It seems like for every dish that blows me away, there's another that's slightly but unmistakably flawed.

    A squash blossom and shrimp casserole had a crunchy bread crumb topping and a warm, gooey texture that perfectly married two flavors of fall — except the garden of fresh squash blossoms and arugula on top was distracting overkill. A pork belly appetizer soared with a a rich, fatty flavor and enough salt to resemble a fancy snack food — but the fresh al dente green beans served with it came off as aggressively bland and mismatched. A juicy egg-topped burger was marred by a bun that was overly dry.

    That kind of inconsistency is almost inevitable when the menu is in a constant state of flux — it's hard to perfect a dish when everything changes all the time. It's the kind of almost-but-not-quite-there potential that can drive a food critic mad.

    But that's also part of the fun — Pedersen isn't afraid to take risks, and they usually pay off.

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    H-E-B News

    Houston infused honey company wins $25,000 prize in H-E-B contest

    Teresa Gubbins
    Oct 9, 2026 | 2:30 pm
    Hive Food Co. H-E-B Quest for Texas Best
    Courtesy of H-E-B
    Hive Food Co. won $25,000 from H-E-B.

    Five Texas-made products took top honors in Quest for Texas Best, the annual competition hosted by Texas supermarket chain H-E-B, sharing $110,000 in cash prizes, as well as a chance to be sold at H-E-B stores.

    According to a release, the Grand Prize winner was Sol Dias, a family-owned Mexican ice cream and paleta company based in Haltom City, who took home the top cash prize of $50,000, earning the title of "Texas Best" and a guaranteed placement on H-E-B shelves.

    The five winners were as follows:

    • Grand Prize $50,000: Sol Dias, Haltom City Mexican ice cream company
    • First Place $25,000: La Fregona, Bastrop creators of a chile sauce for elotes and esquites
    • Second Place $15,000: Hive Food Co., Houston beekeepers known for gourmet infused honey
    • Third Place (tied) $10,000: Dean & Peeler Meats, Floresville beef producer known for smoked Gouda sausage and Angus tallow
    • Third Place (tied) $10,000: Uncle Marc’s, Glenn Heights manufacturer of barbecue seasonings, rubs, and sauces

    Now in its 13th year, Quest for Texas Best challenges small businesses to compete for the chance to win cash prizes and the opportunity to be stocked on H-E-B shelves.

    This year's winners were chosen from a record-breaking 978 entries representing more than 500 companies statewide. Those were culled down in September to 10 finalists, who pitched their products on October 8 at H-E-B's headquarters in San Antonio.

    The remaining five finalists were awarded $5,000 each, bringing the grand total to $135,000.

    Founded by the Tanvir family, Hive Food Co. evolved out of the family's beekeeping hobby. The woman-owned and Go Texas certified business sells 100-percent raw Texas honey that's infused with natural ingredients, such as its signature lemon and ginger flavor.

    The 2026 finalists brought a distinctly Texas mix of food, beverages, and general merchandise to the competition, from frozen cookie dough, smoked sausage, and infused honey to seasonings, street-corn sauce, pet treats, and cocktail mixes.

    Since the program began in 2014, H‑E‑B has discovered more than 1,000 Texas-made products and awarded nearly $3 million in prize money, complemented by marketing support, mentoring, and opportunities designed to help small businesses scale.

    In a statement, H-E-B's Senior Director of Diversity & Inclusion and Supplier Diversity James Harris said that “Because H‑E‑B began as a small business, we understand the difference that meaningful support and access can make. Through Quest for Texas Best, we are honored to champion these innovators as they take the next step in building their businesses and reaching more customers.”

    ---

    Brandon Watson contributed to this story.

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