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    bread man heats up

    Houston's 'Bread Man' rises with hot new grocery store partnership

    Eric Sandler
    Oct 27, 2020 | 11:25 am
    Bread Man Baking Company Whole Foods breads
    Four Bread Man loaves will be available at Whole Foods statewide.
    Photo by Shawn Chippendale

    Houston's Bread Man Baking Company is expanding beyond the Bayou City. The bakery announced an expansion of its partnership with Whole Foods Market, which will see four of its signature loaves distributed to stores in Austin, Dallas, and San Antonio, as well as locations in Arkansas, Louisiana, and Oklahoma.

    Beginning Tuesday, October 27, Whole Foods will feature four seasonal loaves that will be exclusive to its stores: Pumpkin Spice Brioche, White Chocolate Orange Challah, Jalapeño Cheddar Sourdough, and Chocolate Cherry Sourdough. Like all of Bread Man's products, they're made with locally-sourced ingredients and without any artificial additives, preservatives, or high-fructose corn syrup.

    “The expansion within Whole Foods is a dream come true, and we’re overjoyed with the growth of this relationship,” said Tasos Katsaounis, CEO and founder of Bread Man Baking Company, in a statement. “The ability to showcase our products to a new audience is exciting. Whole Foods gave us the creative liberty to create seasonal flavors so we came together as a team and immediately explored our own favorite holiday flavor combinations.”

    Founded in 2018, Bread Man has been growing quickly. Initially, Katsaounis started as a hobbyist who rekindled his childhood interest in baking for friends and family. An enthusiastic response to pictures of his breads on social media — along with some encouragement from his wife, Houston radio legend Roula Christie — inspired him to leave his corporate consulting job and become an entrepreneur.

    Katsaounis started selling his breads to Houston restaurants. Over time, Bread Man expanded to selling at farmers markets across the Houston area, Whole Foods, and select H-E-B stores. In addition, Katsaounis partnered with a team of Houston restaurant veterans to open White Elm Cafe Bakery, an establishment in the Memorial area that features an expanded selection of Bread Man breads and pastries.

    "Six months into Bread Man Baking Company’s existence, Whole Food contacted us, and that was a dream come true. Now, to be able to expand our reach not only to the entire state of Texas but also to neighboring states, well, I never would’ve imagined this to come from fulfilling a passion that began in my home kitchen," Katsaounis added. "I get to tell my family and friends in Dallas that they can go to their local Whole Foods Market and buy our breads."

    news-you-can-eat
    news/restaurants-bars

    Coming soon to Fredericksburg

    Houston restaurant vet serves up Roman-style eatery in the Hill Country

    Brandon Watson
    Dec 26, 2025 | 3:30 pm
    Bottega Salaria Fredericksburg
    Photo courtesy of Bottega Salaria
    Valerio Lombardozzi is opening Bottega Salaria in the former home of La Bergerie.

    Valerio Lombardozzi’s culinary career has taken him to the world’s finest kitchens, including restaurants owned by icons like Alain Ducasse, Giorgio Locatelli, and Joël Robuchon. In Houston, he led La Table and Tavola, where he earned a reputation for being one of the city's most engaging front of the house personalities.

    But his latest project might be his biggest accomplishment yet. The hospitality veteran is opening Bottega Salaria, a homey Italian osteria and artisan market, in the former home of La Bergerie at 312 E Austin St in his adopted home of Fredericksburg.

    Lombardozzi says the restaurant, expected to arrive in winter 2026, fills a gap in the Hill Country dining scene, but, more importantly, it's a reflection of his personal history and time spent working at his family’s restaurant in Rome.

    “[It’s about] where I grew up, how I grew up, and how I eat,” he shares.

    The three-concept experience is inspired by Italy’s Via Salaria, the ancient route Italians used to transport salt from the Adriatic Sea to Rome. The menu acts as a sort of travelogue, borrowing from the different cultures along the road, and the way village fishermen and shepherds ate.

    Lombardozzi is quick to say he didn’t want to open a chef-driven restaurant. Instead, the osteria will serve traditional Roman staples such as cacio e pepe, amatriciana, carbonara, saltimbocca with sage and prosciutto, and branzino carved tableside.

    “I was one of the last to be exposed to the old generation of professionals who knew how to carve elegantly for the guests,” he says.

    The adjacent bottega will stay open during restaurant hours, offering fresh pasta made on-site, house-made sauces, imported Italian pantry items, cheeses, salumi, breads, and biscotti. Patrons will be able to shop for individual items or put together custom gift baskets.

    Outdoors, La Fraschetteria will debut a new hospitality experience in the U.S. The self-guided experience invites diners to grab wine directly from garden shelves, gather a spread of meats, cheeses, bread, or pasta, and linger around long communal tables lit by string lights.

    Keeping the chit-chat going will be a thoughtful beverage program anchored by a primarily Italian wine list and imported beer. Lombardozzi says the cocktail menu might be a surprise, offering only gin and tonics, spritzes, and negronis. The latter has been made into a game where diners roll dice to determine the evening's combination of gin, vermouth, and bitters.

    After dinner, guests can select an amaro from a rolling cart, sip grappa and limoncello, or sip a neat whiskey.

    Lombardozzi shares that he wants Bottega Salaria to be just as comfortable for Fredericksburg locals as it is for destination travelers. Beyond daily service, Bottega Salaria plans community events such as garden wine nights with live music, Sunday movie nights, and hands-on cooking classes.

    The space is designed for ease with a warm palette combining olive green and pomegranate reds. The decor blends heritage and modernity, bringing in objects like antique mirrors, plates, custom-made lamps, and even old tablecloths and curtains for an Old World feel.

    "We’re not just opening a restaurant,” Lombardozzi says. “We’re creating a gathering place. A home for everyone who loves Italian food, culture, and the joy of sharing a meal with others.”

    italian cuisinewinefredericksburghill countryopeningsnews-you-can-eat
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