Zimm's gone wild! Montrose institution revamps with new dance floor, DJs and art
After a lifetime of waiting and wanting and nearly 40 years running Montrose's Zimm's Martini & Wine Bar, Becky Zimmerman is finally going to have herself a dance club.
Zimm's has been home to loungers on Montrose Avenue for more than 15 years in its current location (immediately next door to the original location), and although there's nothing broken to fix at the current iteration, Zimmerman thought the space was due for a sprucing.
"It's more Zen now, more contemporary. There wasn't anything really wrong with it, I just needed to change it, for me," Zimmerman says of the big-sister space to nearby Zimm's Little Deck, which is run by her sons Dan and Mark.
"I've taken my own little bar and added a dance floor and, well, I think I'm going to have a dance club, after all," Becky Zimmerman says.
The Montrose Avenue lounge sings now with a new metallic-hued color palette, all hand selected by Becky herself. "Zimm's gone wild!" is how Zimmerman characterizes the new design, which she completed in pieces over two months with zero professional help.
The most exciting addition is Zimm's new dance floor, which Zimmerman hopes will entice the younger set to stay through the evening. "I try to keep it serious during happy hour times because people are used to the lounge spot," she says. "But I used to laugh and say, 'When I leave, there's no telling what happens.' I'm not leaving now."
The lighting for the dance floor is still being designed, but the DJs are already spinning contemporary tunes for a younger late-night set.
The new design also introduces new emphasis on the establishment's art, much of which is borrowed in rotation from La Colombe d'Or, which the family also owns.
The update marks a continued revival for Zimm's, which was rebuilt in 2000 after an electrical fire nearly destroyed the building. Some things clearly only get better with age.
"My whole life I wanted a really chic, hot dance club and I'm trying to come to terms with the fact that that's probably not going to happen," Zimmerman says. "But I've taken my own little bar and added a dance floor and, well, I think I'm going to have a dance club, after all."