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    Junk Food High

    What's more addictive than cocaine? Keep your kids out of the cookie aisle

    Eric Sandler
    Oct 16, 2013 | 2:48 pm

    So I can work longer. So I can earn more. So I can eat more Oreos?

    That's not how the classic '90s anti-drug spot goes. Nor have musicians sang "She's your Oreo"or "I love the Oreos." Dave Chappelle never performed a famous sketch with the signature line "Oreos are a helluva drug."

    But maybe he should have.

    The research proves what many people intuitively know: Junk food is highly addictive and people eat it even when they know it's bad for them.

    New research by Connecticut College professor Joseph Schroeder and his students shows that America's most popular cookie is highly addictive. According to an article on the college's website, the study "found rats formed an equally strong association between the pleasurable effects of eating Oreos and a specific environment as they did between cocaine or morphine and a specific environment."

    The research proves what many people intuitively know: Junk food is highly addictive and people eat it even when they know it's bad for them.

    To test the theory, Schroeder and his students constructed two mazes. In one, rats had the choice between eating an Oreo and eating a rice cake. In another, rats could choose a side where they would be injected with cocaine or a side where they would be injected with saline. Rats spent as much time on the Oreo side as they did on the cocaine side. Rice cakes aren't very interesting, but who knew Oreos could be so appealing?

    Even more disturbingly, the students used neurochemistry to demonstrate that more neurons in the brain's pleasure sensor are activated while eating Oreos than while using cocaine.

    "Our research supports the theory that high-fat/ high-sugar foods stimulate the brain in the same way that drugs do," Schroeder said in the article. "It may explain why some people can’t resist these foods despite the fact that they know they are bad for them."

    It's worth noting that the data has yet to be published or submitted for peer review. And a scientist friend of CultureMap cautions that using studies with this methodology to say one thing is "more addictive" than another is tricky.

    Still, maybe err on the side of caution and stay out of the cookie aisle while the scientists sort it out.

    To answer the obvious question: yes, the rats ate the middle first.

    unspecified
    news/restaurants-bars

    say hey to Hypsi

    Houston chef's hip new Italian restaurant now open in Heights hotel

    Eric Sandler
    Dec 4, 2025 | 5:05 pm
    Hypsi restaurant food spread
    Photo by Julie Soefer
    Hypsi serves pasta and other Itaian-inspired dishes.

    A new Italian restaurant is now open in the Heights. Located within the newly opened Hotel Daphne, Hypsi marks chef Terrence Gallivan’s return to professional cooking in Houston.

    Known for his time as the co-execuive chef of The Pass and Provisions and owner of ElRo Pizza and Crudo, Gallivan brings strong culinary credentials to Hypsi. Although he isn’t known explicitly for Italian fare, he has significant experience making pizza, pasts, and other Italian-inspired dishes. After closing ElRo last year, the chef says that working for Bunkhouse Hotels, the Austin-based company that operates the Daphne, had a lot of appeal.

    “My wife and I always made it a point to stop at their places whenever we’re in Austin. They know how to make cool stuff,” Gallivan says.

    Hypsi’s menu includes updated takes on Italian fare begins with starters such as lamb meatballs, black truffle arancini, and Caesar salad. A selection of house-made pastas include squid ink radiatori with rock shrimp, butternut squash tortellini, and lumache with vodka sauce that gets a little heat from nduja. Entree choices include a roast chicken, pork Milanese, and roasted snapper with salsa verde.

    The restaurant is also open for breakfast during the week and brunch on the weekends with items such as a panatone waffle, frittata, and breakfast sandwich. Lunch will follow in January.

    “We took inspiration from tradition without being traditional,” Gallivan says. Later, he adds, “For me, it’s about balance. You try to please everybody. I want my mom to enjoy herself as much as a 25-year-old foodie. It’s important to hit as many marks as you can.”

    One of the restaurant’s signatures will be the mozzarella cart that rolls through its dining room. Gallivan says he’s sourcing a mix of both American and imported Italian cheeses that will rotate every week or two. The cheese is served with a range of pickled fruit and vegetables, olive oil, aged balsamic vinegar, focaccia, and more. Of course, seeing a cart immediately grabs diners’ attention, making them want whatever is on offer.

    “That’s the beauty of carts,” Gallivan says. “It’s a fun thing to do. I think sometimes we get a little too serious in restaurants. It’s supposed to be fun. People are here to enjoy themselves.”

    All that eating and drinking takes place in a dining room that’s inspired by Prohibition-era speakeasies, according to press materials. Details include blueberry lava stone on the bar, vintage velvet chairs, and custom Carimate dining chairs by Vico Magistretti. An outdoor patio features brick pavers, mosaic tables, and sculptures.

    Hypsi restaurant food spread

    Photo by Julie Soefer

    Hypsi serves pasta and other Itaian-inspired dishes.

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