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    go loco

    California chicken restaurant goes 'crazy' with 15 new Houston locations

    Eric Sandler
    Sep 1, 2021 | 2:08 pm
    El Pollo Loco exterior
    El Pollo Loco will soon unveil its new store designs.
    Courtesy of El Pollo Loco

    A California-based chicken chain sees Houston as its next growth market. El Pollo Loco plans to open 15 new locations across the Houston area in the next few years, which would more than double the chain's presence in the Bayou City.

    Known for its Mexican-style chicken that uses a citrus marinade and is grilled over an open flame, El Pollo Loco also serves a range of other Mexican-inspired dishes that are made with fresh ingredients. The chicken gets utilized in tacos, quesadillas, burritos, bowls, and more. A section of the menu offers options for those following keto and other low-carb diets.

    “We are thrilled to continue developing our presence in Houston and bring El Pollo Loco’s signature chicken, handcrafted Mexican entrees, and assortment of healthy offerings to even more local communities,” chief development officer Brian Carmichall said in a statement. “The expansion announcement and impending unit growth is sure to appeal to the growing number of consumers looking for healthier options; consumers’ growing demand for bolder, spicier flavors; and experienced franchise owners with the desire to be part of a strong franchisee family.”

    Part of the restaurant's growth will be fueled by two prototype designs that have been created to meet the growth in off-premise dining. The first doesn't offer any indoor seating; instead, it features a take-out window, a dual drive-thru, parking for curbside pick-up, and patio seating. The second has a small indoor dining area with a larger outdoor patio, dual drive-thru, and curbside pickup spaces. Both build-outs aim to take advantage of the growth in ordering via the company's app.

    Expanding its presence in Houston is just one aspect of the company's growth strategy. Currently at approximately 500 company-owned and franchised restaurants in Arizona, California, Nevada, Texas, Utah, and Louisiana, El Pollo Loco plans to add 140 new stores by 2026, according to a press release.

    ---

    Teresa Gubbins contributed to this article.

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    news/restaurants-bars
    CULTUREMAP EMAILS ARE AWESOME
    Get Houston intel delivered daily.

    NY Times names pioneering Houston restaurant to 'greatest Mexican' list

    Eric Sandler
    Aug 14, 2026 | 9:00 am
    News, Hugo's, interior
    Photo by Julie Soefer Greater Houston Convention and Visitors Bureau
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    The New York Times included four Texas restaurants on its list of “41 of the Greatest Mexican Restaurants Across the United States.” Published Thursday, August 13, the Texas restaurants on the list are:

    • Burnt Bean Co., a barbecue restaurant in Seguin
    • Garcia’s Mexican Food, a Tex-Mex diner in San Antonio
    • Hugo’s, an interior Mexican restaurant in Houston
    • Nixta Taqueria, a creative taco concept in Austin

    Mostly written by James Beard Award-winning food writers Brett Anderson and Bill Esparza, the duo “visited dozens of Mexicans restaurants across the country over the course of a year” to compile the list, the Times explains.

    “This list is not an attempt to rank the best Mexican restaurants,” the duo write. “It is, rather, a mosaic of great places to eat, from food trucks to corner restaurants to tasting-menu counters. We hope it tells an expansive story about Mexican cooking in America today — a dynamic cuisine all its own, and as American as any food.”

    As Texas Monthly’s No. 1 ranked barbecue joint, Burnt Bean Co. is already well known for its smoked meats, but the Times also hails its Mexican cuisine, which includes its signature Sunday morning menu with menudo, barbacoa tacos, and brisket huevos rancheros.

    “You could call it Tex-Mex barbecue, but it’s just how barbecue is eaten in a state whose Mexican border is more than 1,200 miles long,” Anderson writes

    Founded in 1962, Anderson hails Garcia’s for its consistency, affordability, and pioneering combination of smoked brisket tacos. “Garcia’s is what an idealized American diner looks like in this part of the country: housemade salsas, tortillas instead of toast and plates of nourishing food at prices that explain why some customers visit multiple times a day,” he writes.

    The article credits Hugo’s for introducing the city’s diners to a deeper understanding of the breadth of Mexican cuisine. “Aged into a fine-dining lion in the cradle of Tex-Mex, Hugo’s still features longtime staples like banana leaf-wrapped cabrito, grilled octopus and sautéed chapulines, not to mention mezcals and Mexican wine,” Anderson writes.

    “I’m so glad I took a risk taking that train to Houston and, eventually, opening Hugo’s,” Ortega said in response to CultureMap’s request for comment about being included on the list. “I had no idea how it would turn out, I just knew was it was the food that I grew up eating and it was different than what I was seeing in Houston at the time. It was – and is – the food of my heart, my family, my ancestors. The foundation of Mexican cuisine is making everything from scratch which is what we continue to do every day at Hugo’s, and at our other concepts, too. I am humbled and thankful.”

    Operated by Edgar Rico and Sara Mardanbigi, Nixta has drawn lines of Austinites eager for its creative spin on tacos, which includes Asian ingredients such as fish sauce and furikake, as well as a dessert that nods to Mardanbigi’s Persian heritage.

    “The reservations-only tasting menu, served Thursday through Saturday, further showcases the couple’s stunning creativity and ambition,” writer Priya Krishna notes. “But most of the time Nixta remains what it always has been: a counter taquería of the utmost excellence.”

    Of course, knowing that the list isn’t a ranking makes it easier to understand the decision to pick Hugo’s as Houston’s representative — both for its historical significance and continued excellence. If Anderson and Esparza had decided to seek out a newer option, they could have considered restaurants such as, Michelin-starred Mexican tasting menu concept Tatemó; Modern Mexican-American restaurant Belly of the Beast, which is led by James Beard Award-winning chef Thomas Bille; Maximo, which is led by James Beard Award-winning chef Adrian Torres; or Casaema, the breakfast and lunch concept that earned a spot on the Times’ list of its favorite dishes of 2024.

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