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    Sip and Shoot

    Houston couple launches a new tequila in their hometown: Will quality be rebornwith Izkali?

    Caroline Gallay
    Jul 20, 2011 | 10:34 am
    • Izkali launches with three tequilas: Blanco, Reposado and Añejo.
      Photo via Izkali Tequila
    • Ignacio and Nydia Flores with F. Paul Pacult.
      Photo by Ana Blomeier

    There's been much hand wringing about the decline of quality tequila, especially at the hands of amateur American entrepreneurs.

    But when Izkali tequila launched in its hometown of Houston this month, it had built-in legitimacy and a significant supporter in F. Paul Pacult, the spirits industry's most prominent journalist. Pacult's enviable palate has sampled countless spirits through his consulting work and his role as a founder of Ultimate Beverage Challenge, a nationally recognized beverage competition. He's perhaps best known, however, as the publisher and editor of F. Paul Pacult's Spirit Journal, an old-school, ad-less quarterly newsletter that reviews new spirits, wine and beer.

    Appropriately, the name "Izkali" means "birth" in the native Aztec language. Pacult says he advised the Floreses to birth their brand at home in Houston, then nurture it slowly and steadily before releasing it to other markets.

    Izkali was founded by Stafford-based couple Ignacio and Nydia Flores, who own a distribution company focused on bringing Mexican products to U.S. markets. Launching a tequila brand was a no-brainer then, they say.

    The family doesn't own agave fields, but they knew a skilled distiller in Mexico's San Jose de Gracia — Hacienda Capellania.

    Both Ignacio and Nydia were educated in Mexico, and each have backgrounds that make them particularly attuned to owning a tequila brand. Ignacio is a former chemist, for one, while Nydia has spent more than 20 years handling their business finances and day-to-day operations.

    For the past three years, the couple have traveled Mexico every few months to sample their work and make plans for the brand's launch, which includes a blanco, reposado and an añejo.

    The blanco (also called a silver tequila) tastes like raw salt and dill with hints of black pepper. All the Flores' tequilas are made with 100 percent blue agave sourced from Mexico's lowlands, where the iron-rich soil lends to the spirits' suppleness. Each tequila is distilled to 110-proof and then brought down to 80-proof, or 40-percent alcohol, for bottling.

    Both bartenders at the tasting at Hilton Post Oak were graduates of Pacult's own training company, and crafted us a tequila-forward traditional margarita with only the blanco, squeezed lime juice and agave nectar for sweetness. A lesser tequila couldn't have made it on its own between such accessory ingredients, but this one did.

    The reposado — which won the Chairman's Trophy in Pacult's 2011 Ultimate Cocktail Challenge, but we'll get to that — is considerably sweeter. It spent around eight months in American white oak barrels formerly used to age bourbon, and it shows in the touches of maple, vanilla, cloves and a hint of cinnamon. For the reposado, we're made a classic Paloma with grapefruit soda and a hint of lime — the same cocktail that earned Izkali Reposado the Chairman's Trophy, the beverage competition equivalent of Best in Show.

    But it's the añejo, as always, that's my favorite. Barrel-aged 18 months in a teensy 200-liter barrel, it hugs the glass and is heady with baking spices — nutmeg, almond and more vanilla.

    Izkali isn't close to the first or the only brand Pacult has helped launch, but he's clearly committed to the product. The companies he consults with are usually much larger — think Cointreau — but Pacult says that he and his wife liked Izkali immediately. He trusts his taste, but they decided to put it to their peers at the Ultimate Spirits Challenge. If the tequila did well, they'd take the Floreses on as consulting clients.

    On a scale of one to 100, with 100 being the best, the blanco and reposado each scored an 87 and the añejo scored a 93 as first-time entrants.

    "It's not a tequila for the masses," Pacult says, and he means that in the most complimentary way. If one doubted that a broad critic of wine, beer and spirits can really know good tequila, Pacult offers that a five-star tequila, in his estimation, is Partida Reposado.

    Appropriately, the name "Izkali" means "birth" in the native Aztec language. Pacult says he advised the Floreses to birth their brand at home in Houston, then nurture it slowly and steadily before releasing it to other markets.

    Izkali is currently only available at the Midtown Spec's and retails for around $28 for a bottle of blanco, $34 for reposado and $38 for añejo. Want it at your local grocer or favorite Mexican joint? Request it — we will be.

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    welcoming willow's

    Houston barbecue power couple sets opening date for new East End tavern

    Eric Sandler
    Aug 12, 2026 | 12:20 pm
    Willow's Smokehouse and Tavern Jasmine Barela Willow Villarreal
    Photo by Eric Sandler
    Jasmine Barela and Willow Villarreal will open Willow's Smokehouse & Tavern on Thursday, August 13.

    One of this year’s most eagerly anticipated new barbecue joints will make its debut this week. Willow’s Smokehouse & Tavern will open this Thursday, August 13.

    Located next to Eastwood Station at 4109 McKinney, Willow’s Smokehouse is the latest project from pitmaster Willow Villarreal and his partner Jasmine Barela. It’s the culmination of more than a decade in the barbecue business.

    Villareall began his barbecue career with pop-ups at bars such as Grand Prize and Big Star Bar. He worked with Roegels BBQ owner Russell Roegals to operate the barbecue concession at the Typhoon Texas water park before launching a food truck that earned an enthusiastic three-star review from former Houston Chronicle food critic Alison Cook.

    J-Bar-M Barbecue in EaDo recruited the couple to lead its opening team in November 2021 — earning a nomination in the CultureMap Tastemaker Awards for Rising Star Chef of the Year and a glowing review from Texas Monthly barbecue editor Daniel Vaughn — but the couple departed in April 2022 after conflict with the restaurant’s owner.

    Since then, they’ve been working on opening their own restaurant. For the past couple of years, they’ve been transforming a 100-plus year old building into a neighborhood bar and restaurant that will serve Villarreal’s take on modern Central Texas-style barbecue alongside tavern fare such as burgers, smoked-and-fried chicken wings, a fried chicken sandwich, and smoked crab dip.

    “We wanted a bar with really good food and some barbecue on the menu. It has a wood ceiling with that sense of cozyness and warmth,” Barela says about why the couple decided to include “tavern” in the restaurant’s name.

    “We would like to be a place for the neighborhood,” Villarreal adds. “That’s why we have wings and burgers. Barbecue has gotten so expensive. You can get a drink and a bite to eat at an affordable price.”

    Of course, Willow’s wouldn’t fulfill the requirements of being a “smokehouse” with Villarreal’s barbecue. Diners can expect brisket, pork ribs, two kinds of house made sausage, turkey, pulled pork, and smoked chicken. Once things are dialed in, plans call for adding additional sandwiches to the menu.

    “It’s Central Texas barbecue. I don’t feel like I need to change anything,” Villarreal says about the menu. “It’s what we’ve been cooking. It’s what our fans know.”

    Barela is bringing a range of sides, including her signature marinated tomatoes, as well as cole slaw, mac and cheese, cornbread, and potato salad — fear not, her popular cauliflower au gratin will be added in time. Desserts include banana pudding and pies made with an all-butter crust.

    Bartender Zack Palmer (Bad News Bar) created the restaurant’s cocktail menu, including two frozens that are sure to be signatures — the Summer of George, a nod to Barela’s Seinfeld fandom that’s made with Big Red, and the Cabana Boy, an homage to Mountain Dew Baja Blast made with tequila, orange, passion fruit, and bergamot.


    View this post on Instagram
    A post shared by Willow’s Smokehouse & Tavern (@willowssmokehousetavern)


    To preserve the building’s historic feel, the couple sourced most of its furniture second-hand. Barela says she found items on websites such as OfferUp and Facebook Marketplace, while others came from thrift stores, estate sales, and the Round Top Antiques Fair.

    “I wanted to stay true to the character of the building. I didn’t want it to feel too polished,” she says.

    Once seated, diners will find vintage signs on the walls, an Iron Maiden pinball machine for entertainment, and a jukebox that the couple stocked with a range of music, not just Villarreal's heavy metal favorites. While the building has a relatively small footprint, an upstairs dining room and a patio that’s shared with Eastwood Station provide plenty of seating.

    “It feels really good,” Villarreal says about finally opening the restaurant. “It’s also scary. This has to be for the long haul. We really want to be a place for the neighborhood.”

    Willow's Smokehouse and Tavern Jasmine Barela Willow Villarreal

    Photo by Eric Sandler

    Jasmine Barela and Willow Villarreal will open Willow's Smokehouse & Tavern on Thursday, August 13.

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