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    First Taste

    Why the crowds continue to line up for Mai's: The tale of Houston's rebornrestaurant

    Sarah Rufca
    Jul 9, 2011 | 11:54 am
    • The new Mai's brings the restaurant to a new level.
      Photo by Clifford Pugh
    • The dishes are many and memorable.
      Photo by Sarah Rufca
    • Photo by Sarah Rufca
    • Photo by Sarah Rufca
    • Photo by Sarah Rufca
    • Photo by Sarah Rufca

    If you are looking for a dish-by-dish comparison of the old and the new Mai's, I'm not going to be much help. Before the fire, Mai's was a somewhat regular late-night treat, and by "late-night" I mean "very fuzzy memories of staring into fish tanks."

    So even without the makeover and new menu, a lunch at the new Mai's was a new experience for me. Some say the pale green walls and bamboo accents make the restaurant too fancy for its humble ethnic food origins, but I think it's a tangible symbol of the progression of ethnic food, specifically Vietnamese food, from an exotic hole-in-the-wall to mainstream culinary destination, with the decor, service and prices to match.

    I started with one of the new Vietnamese classics, bun bo hue. The broth was delicious from the get-go — just spicy enough — but I was a little off-put by the chewiness of the beef tripe at first. This for me was the rarest of dishes: One that gets better as a leftover, after the spices and broth have had even more time to marinate the meat.

    Is Mai's the best Vietnamese food inside the Loop? Judging by the round-the-clock lines, plenty of people think so.

    I do remember the spring rolls being a favorite at the old Mai's, but this time I found them just OK. What really stood out as an appetizer was the xoi chien, or fried sticky rice patties. Proprietor Anna Pham said the sticky rice is cooked for more than 24 hours, and I loved the texture combined with the ever-so-slight sweetness. Another favorite was the banh xeo, or Vietnamese crepe.

    They are a great example of the new Mai's with a nod to authentic street food and a focus on freshness, as the slightly-greasy crepe was served with lettuce and mint to combine into a DIY wrap. The onions in the crepe overpowered the pork, shrimp and bean sprouts, but the minty freshness made it great.

    I wanted to check out the Vietnamese fajitas (or, as my friend calls them, "roll your own damn egg rolls"), but I couldn't leave to Mai's without a taste of the signature garlic beef. It's easy to see why this is a favorite, and I loved it: Hunks of tender, marinated beef were the perfect size to pick up with a couple veggies and some rice. It had a bit of the stick-to-your-bones heaviness of a tried-and-true comfort food, with just enough garlic to make it interesting.

    I usually skip desserts at Asian restaurants (they are often either strangely juxtaposed American dishes or weird trying-too-hard amalgamations) but I'm so glad I let myself get talked into the banana pudding. It's actually more of a coconut pudding with warm, oozy slices of banana and jelly pearls mixed in and a sprinkling of crushed peanuts on top. Sweet, but not too sweet, and just a little bit chewy, it put every other pudding I've ever had to shame.

    Is Mai's the best Vietnamese food inside the Loop? Judging by the round-the-clock lines, plenty of people think so.

    There are some serious challengers — Huynh comes to mind — and I would believe that there are some pho specialists around town who could win a soup contest. But when it comes to putting it all together, and creating a menu that's authentic without being intimidating, I think Mai's is the one to beat.

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    Coming Attractions

    Halal BBQ and family-friendly eatery slated for Sugar Land development

    Eric Sandler
    Jul 24, 2026 | 4:30 pm
    Levant BBQ
    Levant BBQ
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    Halal barbecue and and a family-friendly restaurant are coming to Sugar Land Town Square. Commercial real estate firm Rebees announced it has signed leases with the following two restaurants, along with a couple of retail tenants.

    Levant BBQ will open its second Houston-area location in late 2026 or early 2027 in the former Ruggles Green at 15903 City Walk. Known for its halal meats, including lamb chops, leg of lamb, and lamb neck, Levant BBQ opened its first location in the Galleria area in 2024. A Dallas location followed this year.

    “I did enjoy the flavor of the lamb along with the rub heavy on cardamom and Aleppo paprika with a hint of ginger,” Texas Monthly barbecue editor wrote in a 2025 review. “The chops get a kiss of post oak smoke and are mild in flavor, with much of the fat rendered out in the long cooking process. The lamb neck was bolder — just the right amount of gaminess — and the meat shred similar to pork shoulder. I especially liked it after a dip in the house barbecue sauce made sweet and tangy with pomegranate molasses.”

    Joining Levant will be Majestic Kitchen. Located in the former Mahesh’s Kitchen space, it’s described in press materials as a “family-driven culinary concept” from Majestic Developers founders Santosh and Supraja Cividi. The couple signed a lease in May and will provide more information about when the restaurant will open in the coming weeks.

    In addition to Levant BBQ and Majestic Kitchen, Escapology Escape Rooms is now open at 2248 Texas Dr. Nishat Mills, an online fashion retailer that specializes in contemporary South Asian-inspired apparel for men and women, will open its first brick-and-mortar location at 16160 City Walk.

    Located next to First Colony Mall, Sugar Land Town Square is anchored by Sugar Land City Hall and the Houston Marriott Sugar Land. It’s home to a number of restaurants and bars, including Flying Saucer Draught Emporium, Japaneiro's Sushi Bar and Latin Grill, and B.B. Italia, an Italian-American restaurant from Berg Hospitality. Among the more recent openings is Insomnia Cookies, a cookie bakery that stays open until 3 am on the weekends.

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