In-N-Out Threatens Houston Chef
In-N-Out Burger threatens a high-end Houston chef in burger flap — and the response is hilarious
James Beard Best Chef Southwest nominee Chris Shepherd is in the headlines again, but this time it's not for his culinary prowess. Or at least not directly.
Shepherd received a cease and desist from In-N-Out Burger on Tuesday threatening legal action if Underbelly continued to serve the "UB Double Double," a burger with two patties, two slices of cheese, lettuce, locally-grown heirloom tomatoes and house made pickles, served at lunch with a side of fries for $14. (Eater first reported on the letter.)
In-N-Out — the California-based fast food chain with its own cult following — also serves a Double-Double with double meat and double cheese, lettuce, tomato, onion and the famous "spread," alleged to be a mixture of ketchup, mayonnaise and sweet pickle relish, priced around $3. It has trademarked the name and "every variation thereof," according to the letter Underbelly received.
But no matter. Shepherd's variant, now called by a new name, promises to be just as juicy and delicious as before.
In-N-Out Burger has, of course, heard of our Double Double Burger. Henceforth known as the "Cease and Desist Burger." #AskForItByName— Underbelly (@UnderbellyHOU) June 18, 2013
"All in fun of course," Underbelly spokesperson Julai Whipple tells CultureMap.