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Acme in Montrose

Legendary New Orleans seafood restaurant serves up flashy new Montrose locale

Eric Sandler
May 12, 2020 | 2:35 pm

A legendary New Orleans seafood restaurant will open a Houston location in the heart of Montrose. Acme Oyster House will open a Houston location as soon as this fall, the restaurant tells CultureMap.

Acme director of marketing Monique Rodrigue confirms a report by Eater Houston that the restaurant has selected the former El Real space at 1201 Westheimer Rd. for its Houston outpost. The building's iconic neon signage, a vestige of its days as the Tower Theater, played a key role in Acme's decision to choose it.

"If you have ever been into one of our restaurants, whether in Louisiana or along the Gulf Coast, you will notice one thing: neons," Rodrigue writes in an email. "It’s a part of who we are!"

Acme traces its roots back to 1910 and has occupied its present location since 1924. In addition to its home in the French Quarter, the restaurant operates Louisiana locations in Baton Rouge and Metairie; in Gulf Shores, Alabama; and Miramar Beach, Florida.

Houstonians can expect Acme's extensive menu that starts with raw, fried, and chargrilled oysters alongside other New Orleans favorites like gumbo, étouffée, and po'boys. Signatures include "Boom Boom shrimp" (fried shrimp in a house sauce) and the "10 napkin" roast beef po'boy.

Of course, the restaurant is best known for the hall of fame it maintains for anyone who can eat 15 dozen raw oysters. Texas food writer Robb Walsh joined the club as part of the research for his book Sex, Death & Oysters. In the book, Walsh's daughter asks the writer if he felt full from eating so many bivalves.

"I told her I didn't feel full, like when you eat too much Thanksgiving dinner," Walsh writes. "It was more a sloshy feeling, like I drank too much water."

The coronavirus pandemic makes Acme's timing somewhat uncertain, but hopefully Houstonians will be able to decide for themselves what eating that many oysters feels like sooner than later.

Acme is known for its oysters.

Acme Oyster House raw oysters
Photo by Romney Caruso/Romney Photography
Acme is known for its oysters.
news-you-can-eat openings
news/restaurants-bars

forme fitting

Beard-recognized Houston chef serves up fresh concept in Midtown high-rise

Eric Sandler
Jun 26, 2026 | 4:00 pm
The Branch restaurant Forme high-rise
Courtesy of Lucille's Hospitality Group
Lucille's Hospitality Group is now operating The Branch.

One of Houston’s most acclaimed hospitality groups has opened a new wellness-focused concept in a Midtown high-rise. The Branch is the latest concept from Lucille’s Hospitality Group.

Located on the 12th floor of the Forme, a luxury high-rise at 5501 La Branch, The Branch will serve a seasonal menu that includes a raw bar, daily crudo specials, oysters, caviar, and charcuterie. Those dishes can be paired with both alcoholic and non-alcoholic cocktails.

Currently, the restaurant is open to both residents and members of the general public for dinner Thursday-Saturday and during the day on Sunday. Daily breakfast, lunch, and dinner service will be added over time.

Founded by James Beard Award finalist Chris Williams, Lucille’s Hospitality Group is known for its Southern-inspired Museum District restaurant Lucille’s and Late August, its Midtown establishment that earned both a Recommended designation in the Michelin Guide and a Best New Restaurant award from Esquire for its blend of Afro-Caribbean and Mexican flavors. Lucille’s 1913, the group’s nonprofit, operates farms that provide access to fresh food in underserved areas.

"We're incredibly excited to partner with The Forme, because this is about much more than opening a new hospitality venue, it's about helping build a community," Williams said in a statement. "The Branch allows us to bring together thoughtful food, wellness-inspired hospitality, art and community in one space. Launching the partnership through a fundraiser that leaves a lasting impact on Houston makes this collaboration even more meaningful."

The Forme is a 33-story high-rise that’s focused on wellness, productivity, and community. In addition to The Branch, its amenities include a 20,000-square-foot fitness and recovery area, a 9,000-square-foot outdoor pool deck with pool and expansive hot tub, and 20,000 square feet of flexible coworking space.

The Branch will celebrate its opening on July 4 with Liberty and Lux, a fundraiser that will support efforts to paint murals on the Forme’s parking garage honoring America’s 250th anniversary. Tickets, $150, includes an open bar, passed hors d'oeuvres, and an expansive view of area fireworks displays from the building’s 12th floor pool deck.

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