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    First Taste

    Alto opens with high expectations & exciting gourmet pizza: Does the new WestAve spot deliver?

    Sarah Rufca
    Apr 22, 2011 | 9:44 am
    • Alto wants to be casual, but it's a different kind of casual.
      Photo by Sarah Rufca
    • Alto brings a new take on gourmet pizza to West Ave.
      Photo by Sarah Rufca
    • The appetizers are plentiful at Alto.
      Photo by Sarah Rufca
    • Photo by Sarah Rufca

    Alto Pizzeria is supposed to be the more casual little sister to Ava Kitchen, though you wouldn't necessarily know it by sight.

    Just upstairs from Ava at West Ave, there are flat screens scattered around Alto, to be sure, but there are also oversized wrought iron chandeliers, floor-to-ceiling windows with a view of Kirby, and some thoroughly un-casual seating and colors, including low-slung, pumpkin-colored wing chairs that are oh-so-inviting to lean back on after a meal or too much wine.

    And yet there are chicken wings on the menu — offered with red wine vinegar and gorgonzola sauce, of course. And the powers that be are adamant this is a place people can walk in wearing shorts and sandals, order a beer and a pizza and watch the game.

    They're aiming for casual, but it's a different kind of casual, a just-because-things-are-cheaper-here-doesn't-mean-it-has-to-be-ugly kind of casual, equal distance from other Schiller/Del Grande concepts Taco Milagro and The Grove. (Schiller/Del Grande co-founder Lonnie Schiller is an investor in CultureMap.)

    It's a tone that the menu matches. Appetizers and small plates are plentiful, but the focus is on the dozen-plus pizzas that come out of a cylindrical oven that sparkles with iridescent peach tile. There are the classics — margherita, Italian sausage — but most of the pies are full of premium meats and other ingredients. There's speck with provolone, cippolini and arugula; littleneck clam with ricotta, bacon, parsley and chile flakes.

    The crust is thin and a little too flimsy for my taste, but it has a nice bitterness even without a visible char. With prices between $10 and $17, the pizzas bigger and more fulfilling when the $8 versions at Caffe Bello and Era, but not by too much.

    The genius of the pies is in the design, with toppings that mesh beautifully, hitting every flavor center. I loved the gorgonzola and white cheese pizza, with a bed of bitter arugula that countered the sweetness of dried mission figs, with the cheese and bits of bacon to add another sweet-salty layer. The Italian sausage pizza with broccoli rabe, fennel seed and garlic had a fresh complexity that belied the tried-and-true main topping.

    The pasta I tried (shell pasta with gulf shrimp and ricotta tomato sauce) was pretty pedestrian, but I liked the artichoke fonduta appetizer, a sauce-less take on baked artichoke with cheese.

    The pizza doesn't have the personality of the pies at Era or the crust of Russo's New York Coal-Fired Pizzeria. But in a town that's tragically short on excellent gourmet pizza, there's plenty of room for a solid winner.

    unspecified
    news/restaurants-bars

    the pho will flow

    Growing Houston Vietnamese restaurant hustles into hot Katy neighborhood

    Eric Sandler
    May 13, 2026 | 3:30 pm
    Saigon Hustle Katy Cinco Ranch
    Courtesy of Saigon Hustle
    Saigon Hustle's new Cinco Ranch location is now open.

    A growing Houston Vietnamese restaurant has arrived in Katy. Saigon Hustle is now open in Cinco Ranch.

    Located at 23703 Cinco Ranch Blvd., the Houston area’s third Saigon Hustle began a quiet soft opening this Monday, May 11, and will celebrate its grand opening on Thursday, May 14. Like its siblings in Garden Oaks and Spring Branch, the restaurant will serve its familiar menu of banh mi, egg rolls, spring rolls, and rice dishes, as well as the pho that was added to the menu when Spring Branch opened in October 2024.

    Beverage options include both Vietnamese iced coffee and freshly-brewed jasmine teas.

    The Cinco Ranch location seats approximately 60 people. It also offers curbside pickup and delivery via third-party apps. Co-founder Sandy Nguyen said the restaurant had been looking at Cinco Ranch for awhile.

    “Our guests out here have been asking us to come to them, and it finally felt like the right moment to plant a flag in Katy,” Nguyen said in a statement. “We grew up in Houston, and bringing the food we love to a community we love is everything. This is more than a new address — it's a hometown moment for us.”

    As part of its continued growth, Saigon Hustle recently hired chef Justin Yoakum as its vice president of operations. Yoakum previously served as director of operations for Culinary Khancepts, the Houston restaurant group behind Liberty Kitchen, State Fare, Leo’s River Oaks, and others.

    “Justin has been wonderful,” Nguyen writes in an email. “He's been the leader we have been needing to further the next steps in our expansion. We are excited to have him. He's already proven to be such a great asset to the brand and brings a lot of energy!”

    Originally opened by Nguyen and her business partner Cassie Ghaffar, Saigon Hustle is now backed by Savory Fund, a Utah-based venture capital firm that’s invested in a diverse range of concepts including Austin-based, Detroit-style pizzeria Via 313; breakfast concept Hash Kitchen; and Pincho Burgers & Kebabs, a Miami-based restaurant with locations in Memorial City, Conroe, and Cypress. Savory has committed to helping it grow to as many as 40 units in Texas and the Midwest.

    To celebrate its grand opening, the Katy location will offer a number of promotions and giveaways, including:

    • Free banh mi for the first 100 customers on May 14.
    • A block party with a lion dance beginning at 6:30 on May 14.
    • Free Saigon Hustle for a year sweepstakes: All visitors to the location are eligible to win. See store or website for contest rules.
    • Buy-one-get-one-free Banh Mi: For customers who sign up for the Saigon Hustle Rewards loyalty program
    • Red envelopes: In a nod to the restaurant’s Vietnamese heritage, customers may receive a red envelope containing a discount, giveaway, or prize.

    “We wanted opening week to feel like a block party, not just a ribbon cutting. Free food, music,

    neighbors, and the team that's going to be feeding this community for years to come,” Ghaffar added. “From the lion dance to the red envelopes, every detail of opening week is a love letter to our culture and to Cinco Ranch.”

    Saigon Hustle Cinco Ranch is open daily from 11 am-11 pm.

    Saigon Hustle Katy Cinco Ranch

    Courtesy of Saigon Hustle

    Saigon Hustle's new Cinco Ranch location is now open.

    cinco ranchnews-you-can-eatopeningssaigon hustle
    news/restaurants-bars

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