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    Foodie News

    Hitching a ride on the Sprinklesmobile: A cupcake food truck that giveseverything away

    Sarah Rufca
    Apr 15, 2011 | 2:52 pm
    • Photo by Sarah Rufca
    • Photo by Sarah Rufca

    Does Ellen Huggins have the greatest job in the world? She thinks so.

    Ellen mans the Sprinklesmobile, a version of the gourmet cupcake shop that started in Los Angeles and has spread to Houston and beyond. But there's one big difference between the Sprinklesmobile and every other food truck roaming the streets: This truck gives everything away for free.

    "The most exciting part is when you have a mom and she's ordering three cupcakes for her kids and so frazzled and as she reaches for her wallet, I'm like, 'You can put that away, these are free,' " Huggins says. "People get really confused, but then they're excited."

    Created for outreach and mobile catering in food-truck-obsessed LA, the Sprinklesmobile is now an extension of the brand around the country. It's been on a two-week stint in Houston. She's been all around town — at Discovery Green, Rice Village, the Williams Tower — ending her stay with giveaways in the Texas Medical Center and the Houston Museum of Natural Science on Friday.

    I caught up with the vivacious Huggins at West Ave, where well-dressed women lured by the Tootsies shopping event snuck outside for a red velvet or banana cupcake (or sometimes both). Huggins says her best crowds in Houston have been at Rice Village and the University of Houston.

    "I got there and there was really nowhere to park except one meter strip in the middle of the parking lot area, and I didn't know if anyone was going to find me or walk over. But once there were a couple people there, they were texting their friends and it ended up being huge." Huggins says.

    College students and free food — who would have thought.

    Huggins picks up the cupcakes fresh in-store, but the Sprinklesmobile is also expanding to give a taste of the brand to new markets. Saturday morning she's loading up in Houston and heading to Austin for a day of giveaways, then making her way to Dallas that night. After refilling in Dallas, the Sprinklesmobile is making its first trip to Oklahoma City, the hometown of founder Charles Nelson.

    Have you seen the Sprinkles truck?

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    What's Eric Eating Episodes 518 and 519

    Meet the men behind River Oaks' new destination for bowls and broth

    CultureMap Staff
    Dec 19, 2025 | 4:40 pm
    Honest Mary's restaurant exterior
    Photo by Becca Wright
    Find Honest Mary's in the River Oaks Shopping Center.

    On this week’s episode of “What’s Eric Eating,” Honest Mary’s founder Nelson Monteith and COO Andrew Wiseheart joined CultureMap editor Eric Sandler to discuss the Austin-based restaurant that just opened its first Houston location in the River Oaks Shopping Center (2047-A West Gray St).



    Monteith shares that he started the restaurant in 2017 in order to fulfill his vision of a restaurant which could serve food that’s fast, fresh, and affordable. A trained chef who operated pioneering Austin restaurant Contigo, Wiseheart joined the group to bring both culinary expertise and operational acumen to the grouping company.

    Part of what sets Honest Mary’s apart is that diners can add cooked vegetables to the rice and proteins at the heart of every bowl. The “Market Sides” section includes an array of roasted vegetables — including sweet potatoes, cauliflower, broccoli, beets, and Brussels sprouts — as well as black beans, maple-glazed carrots, and green lentils. Bowls can be further enhanced with toppings such as Texas pecans, crispy chickpeas, goat cheese, avocado, and apples as well as sauces such as creamy poblano, cashew lime crema, sesame vinaigrette, spicy peanut, chimichurri and apple cider vinaigrette

    Monteith explains that looking at the ingredients on display usually inspires him when he’s deciding what to eat at Honest Mary’s.

    “I will almost always look at the line and see what looks fresh and good,” Monteith says. “Today, I got the salted kale with white rice. Then, I got garlic-pepper steak. I added on lentils — they’re my go-to in the winter. They blend everything together, and I love it Then Brussels sprouts looked green. I got some jalapenos. Avocados, cause that’s healthy. Then I got the chimichurri sauce.”

    Honest Mary’s is also known for its hearty broths, a classic chicken and a vegetarian option made with seaweed and mushroom. Sandler raves about the chicken broth to Wiseheart, who shares how it’s made.

    “We spent six or seven months testing recipes and drinking it ourselves to see if it’s a good idea,” Wiseheart says. “I talk about it as a great complement to the menu. It’s healthy. It’s really simple. Most of the kitchens I came up with were rooted in French cuisine. This is just chicken stock with salt in it.”

    Listen to the full episode to hear more about Honest Mary’s plans for additional locations in Houston and Dallas. Then Monteith asks a Sandler a few questions about the Houston dining scene.



    In this week’s other episode, Sandler and co-host Mary Clarkson discuss the news of the week. Their topics include Home Slice Pizza opening a new location in the Heights; the closures of Brett’s BBQ Shop in Katy and Killen’s Barbecue in The Woodlands; and Esquire including ChòpnBlok on its list of America’s best new restaurants.

    In the restaurant of the week segment, the two friends discuss their recent meal at Hypsi, the Italian restaurant in the newly-opened Hotel Daphne. Listen to the episode to hear their favorite dishes and other thoughts on the meal.

    -----

    Subscribe to "What's Eric Eating" on Apple podcasts, Spotify, or wherever you listen to podcasts. Hear it Sunday at 9 am on ESPN 97.5.



    Honest Mary's restaurant exterior

    Photo by Becca Wright

    Find Honest Mary's in the River Oaks Shopping Center.

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