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    3 new cabo bob's

    Favorite Austin burrito joint unwraps 3 new Houston locations this summer

    Eric Sandler
    Mar 22, 2022 | 4:07 pm
    Cabo Bob's burrito
    Cabo Bob's will add three Houston-area locations this summer.
    Cabo Bob's/Facebook

    One of Austin’s favorite burrito joints will significantly expand its Houston presence this year. Cabo Bob’s has leased three former James Coney Island locations for new restaurants that will open beginning in June.

     

    In order of their anticipated opening dates, they are:

     
       
    • Willowbrook Mall, 7103 Cutten Rd.
    •  
    • Katy, 740 Mason Rd.
    •  
    • Meadows Place, 11940 Southwest Fwy.
    •  
     

    Cabo Bob’s founder Don Brinkman tells CultureMap he’s been impressed by the restaurant’s Briargrove location that opened in late 2019. Despite the challenges of the pandemic, its on the same growth path as the restaurant’s Austin locations.

     

    “We had an opportunity to go with Houston or Dallas,” Brinkman says. “I feel like conceptually Houston will embrace us. Even though we get requests for Dallas. We’ll go there eventually.”

     

    Cabo Bob’s distinguishes itself from other burrito and taco concepts in a few important ways. First, it uses high quality ingredients like Choice and Prime beef and the same farm-raised tilapia that’s used at prominent seafood restaurants. The restaurant makes all of its tortillas to order on a rotating comal. Meats are cooked over lump charcoal on ceramic smokers (either Big Green Eggs or Kamado Joe).

     

    Customers build their burritos by choosing from four different tortilla flavors, five kinds of rice and beans, 12 different salsas and sauces, and 16 toppings. The “17 veggie burrito” illustrates the menu’s diversity.

     

    “My philosophy is I eat the food everyday,” Brinkman says. “Once a day, I eat at one restaurant. I want to serve what I want to eat. Is our profit margin as good as it could be? No, but we get repetition because we serve a high quality product.”

     

    As for the new locations, Brinkman says they appealed to him due to their similarities with the Austin stores. For example, Katy’s proximity to so many high schools gives it a built-in clientele of students who appreciate the restaurant’s hearty portions and reasonable prices; the same sort of customers have made supported a location near the University of Texas. Similarly, the Meadows location’s proximity to a Chick-Fil-A and a Walmart is similar to restaurant’s original Austin outpost.

     

    “One of the jokes we have about where to pick a good location, is that Cabo Bob’s might mean 'next to Chick-Fil-A' in Spanish,” Brinkman says with a laugh.

     

    As for the first Houston restaurant in Briargrove, local franchisee Bob Hauser says he’s feeling optimistic. Strong word of mouth has helped the restaurant reach an ever-growing audience.

     

    “We probably have a higher percentage of first-timers at this stage than I would have anticipated,” Hauser says. “They’ve heard about us on social media or yelp. They’re venturing over from Bellaire or the Heights.”

     

    While the three new locations will be owned and operated by Brinkman, Hauser’s franchise agreements allows him to open two more locations. He’s scouting a number of possibilities and expects to make an announcement soon.

     

    “The challenge for us as an emerging brand is to get people to try us,” Hauser says. “Once they try us, they’re, like, ‘oh, this is better.’”

     
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    Matcha News

    TikTok star Keith Lee crafts matcha latte for Hill Country flood relief

    Teresa Gubbins
    Jul 11, 2025 | 9:30 am
    Keith Lee and matcha drink
    Instagram
    Keith Lee hoists his special matcha drink.

    The devastating floods that swept across Central Texas on July 4 are bringing out all kinds of charitable endeavors — and that includes a limited-edition beverage from Texas-based TikTok food influencer Keith Lee.

    Lee, a social media sensation whose online food reviews have benefited hundreds of small restaurants, is partnering with La La Land Kind Cafe on a special drink: Called the La La Land X Keith Lee Latte, it's a matcha drink in which 100 percent of the proceeds will go towards Kerr County flood relief.

    La La Land is the coffee chain founded in Dallas in 2019 with a mission to provide opportunities for fostering youth and individuals in need. It has three locations in Houston, along with 10 across Dallas-Fort Worth and six in Southern California.

    The new Keith Lee Latte will consist of double ceremonial matcha, with secret syrup, matcha cloud, a whole fresh strawberry, flaky salt, and matcha powder. (See Lee enjoy the latte in the video below.)


      
     
     
     
     
     
     
    View this post on Instagram
     
     
     
     
     
     
     
     
     
     
     
     
    A post shared by Keith Lee (@keith_lee125)
     


    Matcha is the Japanese green tea powder that has experienced a surge in popularity, appearing in everything from drinks like the matcha latte to desserts like matcha mousse.

     Keith Lee Latte Keith Lee Latte is a matcha drink.Instagram 

    Lee, who relocated to Dallas in 2024, has been on a matcha kick ever since he tried it in Chicago, which he says "led me down a rabbit hole," and it has become his trademark drink. In May, he visited seven cafes across DFW in search of the perfect matcha in town, and that included La La Land, where he ordered a matcha with almond milk.

    He also has a charitable history, including a special visit he made to Taste Project in Fort Worth to donate $4,000 to support the nonprofit's mission to fight food insecurity.

    The Keith Lee Latte will be available at all La La Land cafes beginning Friday July 11, for a limited time only. From July 11-27, 100 percent of all proceeds will support flood relief efforts in Kerr County — "a community in our home state that’s hurting," La La Land Cafe says.

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