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    A little salt on the rim

    Run, don't walk to happy hour: It's National Margarita Day!

    Kevin Benz
    Feb 22, 2012 | 4:41 pm

    As if we need another reason to throw some salt on a glass rim, squeeze some limes and pull down that top shelf tequila, today is National Margarita Day!

    This is no over-hyped hallmark holiday like the one some may have celebrated last week. No, this is the real thing — a day to celebrate our love of that amazing traditional Mexican cocktail known as the margarita.

    In it's simplest form it is perfect — tequila, orange liqueur, and lime — sweet and salty, poured over ice or blended into frozen magic.

    Over time, mixology has strayed from the simplicity of that original recipe. Now you can find cherry, peach, strawberry and even kumquat renditions of the cocktail. You can call those margaritas if you want, but I call them boat drinks. The margarita is all about the lime.

    For those who drink with little concern for history, here's the scoop on where our beloved cocktail originated — from none other than the Smithsonian Magazine — and of course, a Texan is involved:

    As with so many popular things, more than one person has claimed to have invented the margarita. One of the most prevalent stories is that Carlos “Danny” Herrera developed the drink at his Tijuana-area restaurant, Rancho La Gloria, around 1938. As the legend goes, Herrera dreamed up the cocktail for one of his customers, an aspiring actress named Marjorie King who was allergic to all hard alcohol other than tequila. To make the liquor more palatable to his fussy client, he combined the elements of a traditional tequila shot—a lick of salt and a wedge of lime—and turned them into a refreshing drink.

    Another top contender for the inventor title is Margarita Sames, a wealthy Dallas socialite who claimed she whipped up the drink for friends at her Acapulco vacation home in 1948. Among her well-connected guests was Tommy Hilton, who eventually added the drink to the bar menu at his hotel chain.

    According to The Complete Book of Spirits by Anthony Dias Blue, though, the first importer of Jose Cuervo in the United States advertised with the tagline, “Margarita: it’s more than a girl’s name,” in 1945, three years before Sames claimed to have invented the drink."

    In case you were wondering, the frozen margarita machine was invented in 1971 by, who else, a Texan — Dallas restaurateur Mariano Martinez.

    Just six years after that invention, Jimmy Buffett put the margarita into legend with his iconic "Margaritaville" and the rest, well, they are just a drink, a margarita will change your attitude all day.

    Enjoy! And from all of us at CultureMap, happy National Margarita Day!

    unspecified
    news/restaurants-bars

    popping up in Town & Country

    Celebrity-backed East Coast bagel shop rolls into prime Houston neighborhood

    Eric Sandler
    Feb 20, 2026 | 9:25 am
    PopUp Bagels
    Courtesy of PopUp Bagels
    PopUp Bagels is coming to Houston.

    An award-winning East Coast bagel shop is coming to Houston. PopUp Bagels announced plans for a location in Town & Country Village on Instagram.


    View this post on Instagram
    A post shared by PopUp Bagels (@popupbagels)


    A PopUp Bagels representative confirmed the address will be 700 Town & Country Blvd Suite 2640 but declined to offer any details on when the bakery will open.

    Founded in Westport, CT by Adam Goldberg in 2020, PopUp Bagels has amassed a devoted following for its crispy texture, airy interior, and dense coating of seeds. Its won “Best Bagel” at the Brooklyn Bagel Fest in 2021 and 2022 and is ranked as one of the 17 best bagels in New York by the New York Times.

    In addition to its distinct texture, PopUp Bagels keeps its flavors simple with just five options: plain, salt, poppy, sesame, and everything. Similarly, it has an unusual service model. Customers must purchase a minimum of three bagels and a schmear (cream cheese or butter).

    In some ways, the concept is as famous for what it doesn’t sell as for what it does — no individual bagels, no sandwiches, no toasting, no slicing in half. Rather than spread its schmears, the shop encourages customers to “grip, rip, and dip” its bagels directly into the spreads.

    So far the model has been a hit. PopUp Bagels was acquired by equity growth firm Stripes in 2023 and counts celebrities such as Paul Rudd and Michael Phelps among its investors. In 2025, the bagel shop announced plans to open 300 locations nationwide, including 100 locations by the end of 2027. In January, it announced plans to open in Dallas.

    Town & Country Village has become a bit of a culinary hotspot in the past couple of years. PopUp Bagels will join other recent arrivals such as Relish Restaurant & Bar, Ramen Tatsu-ya, and The Henry, a neighborhood restaurant from Flower Child owner Fox Restaurant Concepts.

    news-you-can-eatbreakfastopeningspopup bagels
    news/restaurants-bars

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