Bigger isn't beter

Starbucks' new Trenta size supports American obesity: The coffee chain should beashamed

Starbucks new Trenta size enters into the Big Gulp universe.
Couldn't Starbucks have stopped at the new logo?

It’s only 17 days into 2011, and Starbucks Coffee CEO Howard Schultz and his team in Seattle have been a busy group. Two weeks ago, they unveiled a new logo, and Monday, they unveiled a brand new beverage size. Currently, Starbucks offers three sizes: Tall (354 mL), Grande (473 mL), and Venti (591 mL). And beginning May 3rd, you will be able to get your beverage of choice in a new 916 mL Trenta size.

How big is 916 mL, you ask? Well, an average bottle of wine is 750 mL, and the average capacity of the human stomach is 900 mL. In other words, the Trenta is Starbucks’ version of the Big Gulp.

No, this is not a joke. When a friend sent me this Gizmodo article, I immediately did some research to verify the authenticity of the tall (really tall) drink tale. On the official Starbucks Twitter, I found my answer: “Yes it is true — the Trenta is coming later this year. We're only offering Iced Coffee and Iced Tea in this larger size.”

I haven’t been this disgusted since the last time I saw Ann Coulter’s face on TV. My hypothesis is finally coming true: Starbucks is the new McDonald’s.

In 1971, a couple of Seattle hipsters founded a small coffee store in Seattle’s Pike’s Place Market. They took lessons from Alfred Peet, a coffee guru hailing from The Netherlands. And they focused on a high quality product. Initially, they only offered coffee beans. There were no espresso machines at the original store.

Howard Schultz joined the company in 1982, and inspired by his recent trip to Europe, urged the company to start selling espresso-based beverages. They refused, and Schultz left. A few years later, he bought the company.

Schultz wanted to bring the European coffee house concept to America. He wanted Americans to have a “third place,” where they could go and enjoy high-quality gourmet coffee beverages with friends and family.

Unfortunately, in our capitalistic economy, quality doesn’t matter: the bottom line does. Driven by Schultz’s gargantuan ego, Starbucks started opening locations throughout the country, driving out competitors by saturating the market in a way that had never been done before. As time progressed, the manual espresso machines were replaced with ones that are merely vending machines — all the barista has to do is press a button to extract a shot of espresso.

And now, they have unveiled a drink size larger than a bottle of wine. This hardly fits in with Starbucks’s original goal of bringing the European coffee shop concept to America. In Italy, men in trim gray and navy suits stand in tiny espresso bars, sipping shots of expertly grown and prepared coffee. One of these men wouldn’t be caught dead drinking iced coffee out of a cup that approaches a liter in size.

My vehement opposition to the Trenta is not about my snobbery. It’s about what this symbolizes for America. In a nation where 75 percent of the adult population is overweight or obese, the Trenta is the last thing that is needed. Of course, drinking coffee in such large quantities is bad for the brain and heart alike. But the caffeine is the least of my concerns: I am more worried about the sugar-filled syrupy beverages that Starbucks distributes under the guise of coffee.

I want to like Starbucks, I really do. It’s so convenient, and the benefits they provide to their employees are fantastic.

But the Trenta is my last straw. I refuse to give money to a company that is supporting America’s health problems and rampant consumerism. Bigger is not better.

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no screaming required

15 Houston restaurants crafting nostalgic and decadent ice cream sundaes

Alex Montoya

The Pit Room in Memorial has a build-your-own dessert bar where patrons can craft sundaes with cookies and toppings.

There’s no need to scream for ice cream when dining at the Houston restaurants listed below as they all scoop out ice cream sundaes for patrons to enjoy. The timeless frozen treat has made a delicious comeback on dessert menus, with variations — like decadent build-your-own bars — appearing all over Houston.

This list takes a broad view of what constitutes a sundae — in line with its dictionary definition of “a dish consisting of ice cream served with toppings.” With that description in mind, sundae fans will discover several iterations of the classic dessert at these local eateries.

The miso caramel sundae at Balboa Surf ClubCourtesy of Western Addition

Balboa Surf Club
Balboa Surf Club emphasizes details in its food, from the sushi rice prepared fresh every 45 minutes to the elegantly crafted miso caramel sundae. A rich housemade miso caramel sauce is drizzled on three scoops of ice cream before being crowned with shaved chocolate, whipped cream, and crushed macadamia nuts.

Buttermilk Baby
The charming burger joint in the Heights could be a Candyland palace stand-in, so it’s only right that diners can order a Carvel’s sundae dasher with Reese’s or Oreo’s (12oz/$7.50, 16oz/$8.50) with layer upon layer of ice cream, whipped cream, and crunchy candy or cookies.

The buttermilk sundae at CredenceCourtesy of Credence

Credence
The buttermilk sundae at Credence aligns with the restaurant’s dedication to preparing ingredients over an open flame in a nod to South Texas’ rugged landscape. The cold treat is served with caramel cooked in embers and toasted pecans, a fitting tribute to Texas.

Pistachio soft serve at ElRo Pizzeria and CrudoCourtesy of ElRo Pizzeria and Crudo

ElRo Pizza & Crudo
This pizzeria is based in a bungalow tucked into a spot where Montrose and Midtown converge, and its soft serve sundae is just as approachable as the locale. The pistachio soft serve ($10) is made in-house at ElRo before being covered in crumbled cannoli shells that have been dipped in chocolate.

il Braco's Italian sundae with olive oilCourtesy of Western Addition

il Bracco
The Italian sundae at il Braco is a luxurious dish with olive oil, chopped pistachios, and three scoops of vanilla ice cream resulting in a smooth, creamy dessert. Flaky sea salt adds texture while enhancing the sundae’s sweetness.

Katami's sundae is made with Japanese shaved iceCourtesy of Katami

Katami
The American dessert receives an international spin at Katami, where the restaurant substitutes ice cream with kakigori, Japanese shaved ice. The green tea ($15) is made with white chocolate cream, caramel, and condensed milk. The strawberry Nutella ($16) combines chocolate ice cream with mascarpone cream, Nutella, and strawberry compote.

La Lucha's soft serve sundaeCourtesy of La Lucha

La Lucha
After slurping down oysters at this stylish spot on Shepherd, it’s time for soft serve. Diners can build their own soft serve sundae ($7) with Nutella or vanilla ice cream. Then come the toppings and there are plenty to choose from, with pecans, Maldon sea salt, Fruity Pebbles, and mini M&Ms, to name a few.

Little Rey
Houston native Ford Fry brought his Atlanta-based chain, Little Rey, to the city this summer with street tacos and other northern Mexico-inspired fare. The eatery’s soft serve machine is getting lots of love from patrons, with a range of flavors and toppings. The newest soft serve “sundae” is a Mexican spiced chocolate concoction with peppermint bark and sea salt.

The Marigold Club's sundae cartPhoto by Zach Horst

The Marigold Club
The classic sundae experience is elevated with the upscale restaurant's sundae cart ($22). A server navigates the elegant walnut cart through the Marigold Club's dining room, laden with housemade chai tea, clotted cream, and chocolate ice creams. Patrons can craft their ideal sundae without leaving their seats thanks to an array of toppings from sprinkles and candied hazelnuts to rum-infused banana jam and vanilla chantilly.

Medium Rare's hot fudge sundaePhoto by Alex Staniloff

Medium Rare
Dessert isn’t included in Medium Rare’s, two-course, $33 dinner of steak frites and salad, but the hot fudge sundae ($12) is worth the order. Also known as le sundae maison with sauce au chocolat chaud, the classic creation’s vanilla ice cream is smothered in hot fudge, with sprinkles scattered over a tower of whipped cream with a cherry on top.

Relish Restaurant & Bar
Relish's Town & Country location may have only recently opened its doors, but it's already dishing out a housemade vanilla soft serve sundae ($6). Relish's take on the dessert is adorned with Luxardo cherries, candied pistachios, and shaved dark chocolate. At the original River Heights address, diners will find the sundae with sweet cream ice cream.

the annie cafe's sundae The Annie sundae at The Annie Cafe and BarPhoto Kirsten Gilliam

The Annie Cafe and Bar
This Uptown cafe delivers a sophisticated interpretation of Texas-American cuisine and the Lone Star State inspiration is evident with the Annie sundae ($12). Vanilla and chocolate ice cream are smothered in chewy brownie bites, pralines, and marshmallow fluff, before being stacked with churros.

The Pit Room has a dessert bar for guests to create sundaes. The Pit Room's Memorial location has a dessert bar to create sundaes. Photo by Alex Montoya

The Pit Room
Diners can step up to The Pit Room’s dessert bar at its Memorial location to customize a sundae by mixing and matching ice cream flavors, such as sweet cream, pistachio, and birthday cake, with fresh baked cookies like chocolate chip and red velvet white chocolate. Garnishments such as sprinkles, chocolate syrup, and whipped cream are on hand to complete the masterpiece.

The coffee ice cream sundae at Tiny ChampionsCourtesy of Tiny Champions

Tiny Champions
The coffee ice cream sundae ($12) is the perfect way to end a meal at this pizzeria from the team behind Nancy's Hustle. At Tiny Champions, coffee beans are cold-steeped in housemade ice cream for 48 hours, infusing it with rich flavor. The sundae is then topped with hot fudge and pillowy, freshly fried donut holes.

The turtle brownie sundae at Turner'sPhoto by Brian Kennedy

Turner's
The fine dining establishment’s turtle brownie sundae ($17) is a recent addition to the menu. “We wanted to create an elevated take on the beloved, classic dessert by adding refined ingredients, including candied pecans and bourbon whipped cream,” restaurateur Ben Berg told CultureMap. “It’s the sundae you loved as a child, with the elegance you expect when dining at Turner’s.”

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