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    Dive In

    Live the lagoon life at this master-planned community near Galveston

    CultureMap Create
    Feb 29, 2024 | 12:00 pm

    Imagine feeling like you're on vacation every day, without ever leaving home. It can happen when you live at Lago Mar, a 2,033-acre master-planned community in rapidly growing Texas City.

    Located on the southwest shoreline of Galveston Bay, Texas City is considered part of the Houston–The Woodlands–Sugar Land metropolitan area. But a stellar location is only one piece of Lago Mar's impressive puzzle. Here's what else you can expect from this resort-like community:

    The master plan

    Lago Mar encompasses 4,500 homes, several lakes, open areas, parks, and walking trails. Upon completion, the community will be home to approximately 14,000 residents.

    Prices for new homes begin in the high $200s and go through the $500,000s.

    White sand beaches surround the Caribbean-blue waters of Texas’ largest crystal lagoon. The 12-acre Lago Mar Crystal Lagoon is the tropical centerpiece of a 100-acre entertainment district.

    Residents of Lago Mar can also enjoy first-class dining that's walking distance from their home at the Blue Lagoon Bar & Grill. Indulge in great food and high-end cocktails while overlooking the turquoise waters and white‐sand beaches of Lago Mar's Crystal Lagoons amenity. With a menu that features treasured classics with modern nuances, the Blue Lagoon Bar & Grill is a feast for all senses.

    The community

    All of Lago Mar’s lavish amenities are within easy reach thanks to the GreenBoLT. This trail — ideal for electric golf-carts, bicycles, and segways — is pedestrian friendly, too. It allows you to dash to Amenity Village any time you have the urge for relaxation. You’ll go from doorside to poolside in minutes, and enjoy the ride along the way.

    Lago Mar residents are served by highly regarded schools in the Dickinson Independent School District. This fast growing “Destination District” has 13 campuses, as well as an “A” (Superior) rating from the Texas Education Agency for financial accountability. Many of the schools have earned coveted academic distinctions in the state’s mandated testing program. The district also offers outstanding programs in band, choir, dance, drama, art, and athletics.

    The homes

    Within Lago Mar, gorgeous homes crafted by recognized builders are set against a backdrop of palm trees, community lakes, and lush landscaping. Inviting planned amenities add to the appeal of this distinctive development.

    Boasting a prime Texas City location off Interstate 45 South in the Galveston-Clear Lake corridor, the homes for sale at Lago Mar are minutes from major employment centers and rich sources of entertainment.

    With shopping as close as the Tanger Outlet Mall near the Lago Mar entrance, and Kemah Boardwalk and the beaches of Galveston less than 30 minutes away, families can enjoy an unparalleled standard of living where life truly is a breeze.

    Lago Mar

    Photo courtesy of Lago Mar

    Get splashy on 12 acres of crystal-clear water.

    The developer

    Starwood Land is a nationally renowned residential real estate investment firm focused on land acquisition, development, and financing.

    Since its inception in July 2007, Starwood Land has sold more than 44,000 lots in over 90 communities in 11 states, and has developed and sold more than $2.5 billion of residential land and homesites.

    Partnering with Starwood Capital Group, one of the world’s premier real estate investment firms, Starwood has invested more than $1 billion in superior residential communities throughout the United States.

    Take a tour

    Find out more about Lago Mar here and then come see it for yourself — don't forget to bring your swimsuit!

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    in demand

    Houston leads the U.S. with the biggest surge in millionaire renters

    Amber Heckler
    Oct 16, 2026 | 2:30 pm
    Houston skyline downtown at night
    IdeasLaboratory.com
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    The number of millionaire renters and homeowners in the U.S. has surged over the last five years, and Houston has soared ahead of the rest of the country with the largest growth rate among these affluent renter households.

    Houston leads the nation with the No. 1 increase in millionaire renters from 2020 to 2024, a new RentCafe study found. The number of these wealthy households increased from 18 to 232 over the last five years, representing an impressive 1,189 percent growth rate.

    "The pandemic accelerated the shift as remote work pushed the wealthy to relocate to lower-tax metros like Houston, where millionaire renters grew 13-fold, versus 3.9-fold for owners," the report said. "Granted, 232 households is still a tiny fraction of the Houston metro’s roughly 2.7 million households, but the growth rate far outpaces any other major metro."

    Nationwide, the number of millionaire renter households grew 229 percent from 2020 to 2024, far outpacing the 193 percent growth rate among millionaire homeowners.

    Dallas was the only other Texas metro to crack the top 10. The number of millionaire renter households in North Texas has more than quintupled, from just 30 in 2020 to 165 in 2024. That represents a renter growth rate of 450 percent, which — surprisingly — is only the 8th highest nationwide.

    But when it comes to the largest populations of millionaire renters, New York City and San Francisco still lead the way. New York claimed the No. 1 spot with nearly 7,300 millionaire renters living in the city in 2024. Houston ranked 12th on that list.

    Elsewhere in Texas, Austin and Dallas ranked as the 16th and 17th, respectively, for the largest population of millionaire renters. There were 206 millionaire renters living in Austin in 2024, and 165 in Dallas.

    This is who the typical millionaire renter is
    The report also revealed a surprising statistic about the typical millionaire renter in the U.S. — a lot of them are millennials working in "white-collar, high-earning fields."

    "Nearly half (49 percent) of millionaire renters are Millennials, and the number of affluent Millennial renter households surged 392 percent during the five-year period," the report said. "Gen X follows with 33 percent of millionaire Gen X households renting after increasing by 147 percent."

    The report continued, "Although Gen Z still represents a small share of millionaire renters (just 2 percent of the total), no generation has expanded faster: Gen Z millionaire renter households leaped from fewer than a dozen to more than 400 — a tiny cohort today, but one that was virtually nonexistent five years ago."

    The top three most common professions for millionaire renters are chief executives, software developers, and managers, the report additionally found. In Houston, the surge of wealthy newcomers are mostly executives, professional athletes, and entertainers.

    "These roles tend to generate steady, substantial income without necessarily tying workers to one location, making renting a practical fit, rather than a financial necessity," the report said.

    Hotspots for millionaire homeowners
    In RentCafe's separate list comparing the top 10 most popular U.S. metros for millionaire homeowners, Houston ranked 12th nationally with 4,374 millioniare homeowners living in the metro as of 2024. These wealthy Houstonians are most likely working as chief executives, physicians, managers, and lawyers and judges.

    Houston has already proven to be a hotspot for millennial homebuyers, and the latest RentCafe data says millennials make up 19 percent of all millionaire homeowners in the U.S. Gen Xers and Baby Boomers still maintain the largest shares of millionaire homeowners nationwide, at 45 and 33 percent, respectively.

    Dallas (No. 10) and Austin (No. 20) also appeared among the hottest metros for millionaire homeowners.

    Only one Texas city appeared among RentCafe's list of the 20 fastest-growing metros for millionaire homeowners: College Station ranked 13th nationwide with a growth rate of 1,329 percent. From 2020-2024, the number of millionaire homeowners residing in College Station grew from 14 to 200.

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