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new in the energy corridor

Houston developer will build new complex focused on healthy living

Holly Beretto
Aug 12, 2025 | 4:15 pm

There’s a new apartment option coming to Houston’s bustling Energy Corridor.

Houston-based Define Living, a self-described wellness-centered multifamily brand, is creating Define Living: Park Row. The new apartment complex will be located on 10.4 acres along Park Row Blvd near I-10 and Central Park West Blvd. The multifamily complex is Define’s second residential community in the city. Groundbreaking should come in late 2025.

Mucasey & Associates is the architect for the property, while Blazer Building will oversee construction. Pre-leasing is already underway. It’s estimated that the complex’s on-site clubhouse will be completed by the fourth quarter of 2026, with the residential buildings scheduled to follow suit.

The mid-rise, four-story community will have 388 one- and two-bedroom apartment units ranging from 657 square feet to 1,089 square feet. The apartment homes will feature gourmet kitchens with stainless steel appliances, in-unit washers and dryers, walk-in closets, private patios, modern interiors, and a range of price points.

Rendering of Define Living: Park Row, showing a pool and loungers flanked by apartments

Rendering courtesy of Define Living

Define Living: Park Row breaks ground in the Energy Corridor later this year

Define has staked its claim in Houston’s housing scene by making healthy living a way of life at its properties. Residents of the Park Row property will have access to fitness classes, indoor cycling and yoga studios, a state-of-the-art fitness center, infrared sauna and cold plunge, resort-style lap pool, two pickleball courts, a dog park and other pet-friendly features, bicycle spa, fresh juice for post-workout recovery, direct access to scenic walking and biking trails, and a personal wellbeing coach for every resident.

The land surrounding the new complex already lends itself to an active lifestyle. It's close to both the Addicks Reservoir and Terry Hershey Park and will be connected to the Bayou Greenways’ miles of hike and bike trails.

Define Living purchased the land for the new complex from Houston-based Wolff Companies. Wolff’s executive vice president, Carolyn Wolff Doros, said, “Wolff Companies has a long history of creating spaces in the Energy Corridor that enhance the lives of those who live, work, and play there. We see working with Define Living to bring their vision of a healthy residential community to life as the next step in that legacy.”

Define Living: Park Row comes following the success of the company’s flagship community, 1888 Brittmoore. Like its predecessor, the Park Row location will blend convenience, modern design, and holistic living in one complex.

“We believe your home should energize and restore you,” said Henry Richardson, founder of Define Living. “We designed Define Living: Park Row for people who want more than just a place to live—they want a place to thrive.”

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real estate report

Houston new home prices are falling while sales climb, report says

Amber Heckler
Jun 25, 2026 | 4:00 pm
New housing
Photo by André François McKenzie on Unsplash
Houston's housing market is showing good signs ahead of summer, according to the report.

A new HomesUSA.com report tracking the sales of new homes in the Houston metro has revealed a promising increase in May's new home sales, and improving prices are allowing new homes to sell at a slightly faster rate than in April.

The New Home Sales Report tracks three-month moving averages across Houston's housing market and also tracks real estate data in Dallas-Fort Worth, Houston, and San Antonio.

New home sales in Houston rose to 2,169 closed transactions in May, up from 1,958 in April, and they sold for near asking price with the average sales-to-list price ratio at 95.34 percent. The average price for a new home in the Houston area fell to $398,646 last month, a $4,355 decrease from April, the report found.

Current new home prices are still over $5,000 more expensive than they were this time last year, but the month-to-month downward trend could help ease prices further into the summer.

The average days on market — meaning the average time it takes to sell a new home — also showed a slight improvement month-over-month, at 108.90 days, down from 110.70 days in April.

New homes in the city are taking longer to sell now than they were a year ago, when the days on market was 96.26 days in May 2025. However, the report adds clarification that new homes typically spend more time on the market than existing homes because many are listed for sale while still under construction.

HomesUSA.com CEO Ben Caballero predicted May's new home sales could be "the highest for the year if interest rates remain at the current level or higher."

"May brought another encouraging increase in Houston new home sales, but the market is about where it was a year ago," he said. "Houston builders are seeing homes sell a little faster than they did in April, which is good news. But higher inventory, stubborn mortgage rates and mixed year-over-year comparisons show this spring market still requires patience, pricing discipline and close attention to buyer demand."

Houston nearly leads the nation with the second-highest rate of new home construction in 2026.

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