sun, surf, SI
The Houston area’s explosion of branded resorts is showing no signs of slowing. Sports Illustrated will debut its line of branded hospitality hotels in Texas City at a popular destination.
Appropriately dubbed the Sports Illustrated Resort at Lago Mar, the nine-story, 200-room resort is set to break ground at Lago Mar, the beachy, master-planned community that’s become a favorite for visitors and locals.
A brainchild of Sports Hospitality Ventures, LLC, (Sports Illustrated) and Lagoon Development (Lago Mar), the themed resort will offer a selection of suites tailored “to meet every guest’s needs,” per press materials. The Stadium Sports Grill promises to be a game-day spot for watching and dining.
But clearly, the resort is meant for outdoor lounging and fun, and that includes the Sports Illustrated Beach Club, with its beachside cabanas, resort services, and a swim-up island bar.
Lago Mar’s famed, 12-acre crystal lagoon (as the largest of its type, it boasts 24 million gallons of water) is a main fixture and attraction: besides the beach club, select rooms and suites will feature sweeping lagoon views.
“This location in Texas City is an exciting venture for us,” said Christopher Schroeder, CEO of Sports Hospitality Ventures, LLC, in a statement. “Texas sports, especially Houston sports, are integral to this state, and we are pleased to bring this resort to such a dedicated fan base.”
Construction is set to begin shortly after groundbreaking, per a press announcement. Once complete, the resort backers will aim to capitalize on Houston’s booming tourist, sports, and outdoor demographics.
“We are thrilled to announce and welcome the arrival of the Sports Illustrated Resorts to Lago Mar,” Uri Man, founder and CEO of Lagoon Development, noted in a statement. “This partnership blends the dynamic energy of sports with the exceptional hospitality of Texas, creating a haven in the heart of the Lone Star State.”Sports Illustrated’s resort entry into the region marks a veritable boom for area hospitality. The Jimmy Buffett juggernaut Margaritaville Resort has just been announced in Galveston, while a highly anticipated Great Wolf Lodge Gulf Coast Texas is under construction in Webster.