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    Real Estate Round-up

    What happened to the mixed use craze? CityCentre, West Ave & BLVD Place lead theway

    Ralph Bivins
    Aug 2, 2010 | 7:00 am
    • West Ave, located at Kirby Drive and Westheimer, has apartments over retailspace.
      Photo by Ralph Bivins
    • CityCentre, developed by Midway Cos., has dining, shopping, apartments, officesand a hotel.
      Photo by Ralph Bivins
    • CityCentre is a new 37-acre mixed-use development in the Memorial area.
      Photo by Ralph Bivins
    • A number of restaurants and retailers at West Ave will open before the end ofthe year.
      Photo by Ralph Bivins
    • BLVD Place, located in the Uptown area, is being developed by Wulfe & Co.
      Photo by Ralph Bivins
    • More phases of office, retail and residential space are in store for the futureof BLVD Place.
      Photo by Ralph Bivins

    Houston’s new wave of huge retail/restaurant mixed-use centers was knocked off course by Hurricane Ike and a hell of a recession.

    A couple of years ago, the mixed-use centers, with dining, shopping, offices, apartments and hotels, were the hot emerging trend. In most cases, economic issues caused delays or cancellations, so we just watched the weeds grow.

    But some of the projects appear to be regaining their bearings as we move closer to 2011.

    That means it won’t be much longer till stores and restaurants are opening in West Ave, the mixed-use center at the southwest corner of Westheimer and Kirby Drive. Developers say the BLVD Place on Post Oak is still moving forward, too. And CityCentre in west Houston is doing so well that a new office building is planned.

    West Ave

    Breaking news: The first retail space has just opened in West Ave, says Nick Hernandez of Page Partners, the Houston real estate firm that is leasing West Ave. The brand new tenant is Rome, a salon and day spa, opening Aug. 10. Eddie V’s, a seafood and steak place with a Gulf Coast flair, will come online in October.

    The developer, Gables Residential, and its mixed-use division, Gables Urban, broke ground on the seven-story West Ave project in the summer of 2007. West Ave’s 390 apartment units leased briskly and are 93 percent occupied today. But the 198,000 square-foot retail portion of West Ave – an estimated 50 store fronts on the first two floors of the project – leased at a slower pace. Retailers were slow to move ahead with expansions during the recession.

    Hernandez, a grizzled veteran in Houston’s shopping center business, took over West Ave leasing nine months ago. Since then, West Ave has had some significant announcements. Tootsies, the upscale women’s apparel store, leased 34,000 square feet. Schiller-Del Grande Restaurant Group will launch two new concepts, Ava Brasserie and Pizzeria Alto in West Ave.

    Expect to see a number of new tenants opening in West Ave before the end of the year.

    CityCentre

    Located in the Memorial area, CityCentre is a dense mixed-use development on 37 acres near the intersection of the Katy Freeway and the Sam Houston Tollway. It is situated on the site of the old Town & Country Mall, which was demolished. The mall’s parking garage was retained; everything else is new construction. It has a broad mix of development with retail space, office space, restaurants, apartments and the 240-room Hotel Sorella. Inside Hotel Sorella is the Bistro Alex, a popular new eatery operated by Alex Brennan-Martin.

    CityCentre is a strong project that has done well in its first year, says Alex Makris, retail center specialist for the CB Richard Ellis real estate firm. “It’s working and it’s working very well. And I think that’s because it’s in the right place,” Makris says.

    The Anthropologie store in CityCentre has been racking up impressive sales numbers that have been generating a lot of buzz in the retailer community, said Jonathan Brinsden, chief operating officer of Midway Companies, the developer of CityCentre.

    The two office buildings in CityCentre are full and Midway is planning on starting another office building soon, Brinsden says. That building, expected to be eight stories and 250,000 square feet, will be located west of the Hotel Sorella.

    BLVD Place

    Located at San Felipe and Post Oak, the 21-acre BLVD Place is designed to be the exclamation point on the long career of Houston shopping center czar Ed Wulfe. Once considered a possible mayoral candidate, Wulfe redeveloped Meyerland Plaza and Gulfgate, to name a few of his notable projects.

    Wulfe & Co. took a sizable chunk of prominent real estate in the Uptown area and demolished what was there – the shopping center where Café Annie and Eatzi’s were located. The plan called for a high-rise residential tower to be developed by Hanover Co., plus office space, retail space and a gigantic Whole Foods with a rooftop plaza similar to the grocer’s headquarters store in Austin on Sixth Street.

    But times have changed and Whole Foods has scaled back. It will begin building a smaller 48,500-square-foot store early next year, says Elise Weatherall of Wulfe & Co.

    The 70,000 square-foot phase one of BLVD Place is 100 percent leased with office and retail tenants. RDG + Bar Annie is a popular restaurant in the building and Philippe Restaurant and Lounge, a French spot operated by chef Philippe Schmit, will open this fall. Some additional retail/office buildings are planned for the site and Wulfe will probably get under construction with one of them next year.

    Why Mixed-Use?

    Building projects with a mixture of office space, retail, and residential units will continue to be a popular development strategy. It’s a very efficient sustainable concept well suited for urban areas, says inner loop real estate broker Greg Lewis of Lewis Property Co.

    Consider the shared parking garage at a mixed-use project. Parking garages for apartment projects are largely vacant during the day, but full at night. Office building parking garages are full in the day and empty at night. So it makes perfect sense for office buildings and apartments to share a parking garage.

    Lewis notes that young apartment dwellers love to live next to restaurants and clubs. People in office buildings love to have convenient shopping and lunch spots. If all of this can be done without driving a car, it means mixed-use developments contribute in some small way to making Houston a greener place.

    However, the true test for mixed-use centers will be their profitability over time and success in the marketplace. We won’t know that until the recession is completely behind us.

    Ralph Bivins, former president of the National Association of Real Estate Editors, is editor-in-chief of RealtyNewsReport.com.

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    news/real-estate

    room to bloom

    Stylish new Houston apartments debut with stage, spa, and smart design

    Holly Beretto
    May 9, 2025 | 4:30 pm
    The Artistry Design District exterior
    Photo by Sapphire Nat Gas
    The Artistry Design District is now open at 3939 W. 12th Street.

    The Artistry Design District apartment complex celebrated its grand opening this week, catering to Houstonians seeking a bit of creativity with amenities for modern living. Located near the Houston Design Center at 3939 W. 12th Street, the 400-unit multi-family community provides a range of amenities designed to meet the needs of urban professionals seeking a modern and community-centric lifestyle.

    The Artistry Design District exterior
      

    Photo by Sapphire Nat Gas

    The Artistry Design District is now open at 3939 W. 12th Street.

    The Artistry Design District’s central hub is the Clubhouse. Residents have access to a state-of-the-art fitness center, lounges, a gourmet kitchen, flexible co-working spaces, a wi-fi lounge, and private office space. Four-legged residents have access to a dog park and a "Paw Spa."

    “Center stage” is the event venue area, with a stage designed to host live music and other entertainment. Residents will also find the resort-style pool with two sun shelves and jumbotron-style TV, private cabanas, and expansive green spaces.

    Apartments have details such as quartz countertops with tiled backsplashes; nine- and 10-foot ceilings, depending on location; walk-in closets; and LED lighting. Some units have built-in bookshelves, deep soaking tubs, and showers with dual shower heads.

    The development is the brainchild of McGrath Real Estate Partners, which specializes in multifamily, student housing, and single-family lot development across the U.S.

    “We’ve seen an overwhelming response to leasing at Artistry Design District, with residents already moving in and strong ongoing demand,” Michael S. McGrath, president and CEO at McGrath Real Estate Partners, said in a statement. “This momentum reinforces our vision of creating a community that reflects the area’s distinctive character. With an exceptional location just minutes from the Heights, Galleria, downtown, and the Energy Corridor, Artistry offers direct access to Houston’s most vibrant neighborhoods and business districts, along with a lifestyle experience that’s both elevated and community-focused.”

    The community is currently 57 percent leased; with 42 percent occupancy. Pricing on the community’s website shows a 499-square-foot, studio with one bath renting for $1,374 a month, while a 1,283-square-foot, two-bedroom-two-bath apartment is available for $2,900.

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