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    Downtown Living

    Downtown living shoots sky high with 40-story residential tower in Market Square

    Barbara Kuntz
    Barbara Kuntz
    Jul 15, 2014 | 10:33 am

    Downtown living opportunities just shot sky high with plans for Market Square Tower, the urban core's largest residential project at 40 stories tall. The tower, with 463 apartments, will join several other residential highrises downtown.

    Market Square Tower will be built just off Market Square Park on a city block bounded by Preston, Louisiana, Milam and Congress streets. It will be located next to the current Market Square Garage, which will be reconfigured to accommodate tenants in the new highrise.

    Targeted for professionals working downtown, the new highrise will offer one-, two and three bedroom configurations ranging from 550-square-foot efficiencies to 1,950-square-foot apartments with three bedrooms and three baths. The average unit is to have more than 1,275 square feet, with rent at about $3,500. Rents will range from about $1,800 to $5,800 monthly. A limited number of larger penthouses are in the plans as well.

    "This is not a starter apartment," Philip Schneidau, president of developer Woodbranch Investments Corp., told the Houston Chronicle, which first reported plans for the new building.

    It's not the only residential highrise planned for downtown. Just across Market Square, Hines is planning a 33-story residential tower offering "residents a five-star feel," according to the Ziegler Cooper Architects' website. The project includes 274 units atop an eight-story enclosed garage podium. An outdoor pool terrace is proposed for level nine, offering views of the historic park and downtown.

    And just down Main Street, probably about a half-mile down the light rail line, another residential tower, SkyHouse is climbing 24 stories with 336 one-, two- and three-bedroom rental units as well as studios. The project is nearing completion and is already 25 percent leased.

    Standard features at the Market Square Tower will include 10-foot ceilings, marble and granite kitchens and bathrooms, customized walk-in closets and oversized picture windows and balconies. It will also have an indoor basketball court, virtual golf simulator, screening room with lie-flat recliners and a banquet room that connects to the second-floor outdoor deck.

    The outdoor deck overlooking Market Square Park will have palm trees, cabanas, a swimming pool and Jacuzzi. Adjacent to the pool will be a luxury spa with sauna, steam and treatment rooms.

    “But perhaps most unique to the Houston market,” Schneidau said in a statement, “will be Market Square Tower’s wrap-around rooftop amenities, which have breathtaking panoramic vistas of the downtown Houston skyline and Buffalo Bayou Park – all from 500 feet above street level.”

    The rooftop additions will include a cloud lounge, sky gym, sundeck and sky pool. A portion of the sky pool will be encased in glass, including the bottom, and cantilevers beyond the face of the building.

    About 22,000 square feet of street level retail space will also be available for lease through Shelby, Estus & Co.

    Excavation is expected to begin by mid-August, with initial occupancy slated for January 2017. Jackson & Ryan Architects designed the building, and The Oakmont Group is the project manager.

    Market Square Tower, to become Houston's tallest downtown residential building at 40 stories.

    Market Square Tower rendering July 2014
    Rendering by Jackson & Ryan Architects courtesy of Woodbranch Investments Corp.
    Market Square Tower, to become Houston's tallest downtown residential building at 40 stories.
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    REAL ESTATE NEWS

    More Houston homeowners are becoming 'accidental landlords,' study finds

    Brandon Watson
    Mar 18, 2026 | 10:30 am
    For Lease Real Estate Sign Hangs in Front Yard of House
    Getty Images
    An increasing number of San Antonio homeowners are bcoming "accidental landlords"

    Houston homeowners unable to sell their properties are increasingly becoming “accidental landlords,” according to Zillow. The real estate marketplace’s newest analysis says that 4.2 percent of its local for-sale listings recently converted to rentals, making the Bayou City the second-worst U.S. city for the market trend.

    Only Denver (4.9 percent) ranks higher, with Austin (4.1 percent) and San Antonio (3.9 percent) not far behind. Seven of the top 10 metros are in Texas or Florida.

    Zillow senior economist Kara Ng says today's dynamic is driven by choice rather than panic. Homeowners aren't being forced to sell; they're simply unwilling to accept what the market will actually pay.

    "As the market continues to rebalance, sellers are facing a different reality than they did a few years ago," Ng said in a statement. "Bargaining power is tilting toward buyers, and homes are taking longer to sell, making renting out a property one way to buy time rather than compete aggressively on price. After all, today's sellers are rarely forced to sell, and it appears they are often unwilling to budge off of what their heart says their home is worth."

    Nationally, the trend is nearing a record high. 2.3 percent of all Zillow rental listings were recently for-sale properties, second only to November 2022, when mortgage rates had doubled in a single year, and sellers were scrambling. That spike was shock-driven, but now stubbornness is likely fueling the shift.

    Single-family homes make up the largest share of accidental landlord properties, but condos are seeing the fastest rise. Metros with the hottest buyer competition, including Boston, New York City, and Providence, Rhode Island, have the lowest accidental landlord rates.

    For both local buyers and sellers, Goldilocks thinking is increasingly the norm. Sellers, especially those who bought during the COVID-19 boom, are holding their asking price firm to avoid taking a loss. Buyers, for their part, are refusing to compromise on concessions and repairs.

    Meanwhile, the city's rental market keeps getting larger. In 2025, rental listings website Point2Homes placed the Houston area among the top 10 U.S. metros building the most new homes for rent.

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