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    Real Estate Round-up

    Houston's Selling Machine Joe Rothchild refuses to let up

    Ralph Bivins
    Apr 19, 2010 | 6:19 am
    • Realtor Joe Rothchild is bringing his super seller ways to Keller WilliamsSignature.
    • One Park Place is right across from Discovery Green.
      Photo by Ralph Bivins
    • The real estate expo had some gallows humor this year, but everyone's stilltrying to sell.
      Photo by Ralph Bivins
    • For One Park Place, location, location, location means even more than usual.
      Photo by Ralph Bivins

    Another day at the office.

    Another 2.134 homes sold.

    That’s what 2009 was like for Joe Rothchild, Houston’s most prolific Realtor. He averaged more than two home sales a day last year, a brisk pace by any standard.

    Working mostly in west Houston and the Katy area, Rothchild and his assistants handled 779 transactions last year, more than any other Realtor in the city, according to rankings by the Houston Business Journal. His deals last year totaled $155 million.

    Being No. 1 in Houston is impressive. But on three occasions, Rothchild and his team have been the top Re/Max team in the world. And Re/Max, my friends, is no slouch when it comes to big.

    The bad news for Re/Max is Joe Rothchild is gone.

    Rothchild has taken over the Keller Williams Signature office in west Houston. Rothchild says dropping the Re/Max brand won’t be a major concern to his clients, many of whom have called in recent days to express their loyalty.

    Rothchild, who had been with Re/Max for 20 years, is philosophical, quoting Calvin Coolidge when asked what it takes to be a great Realtor. “My favorite saying is: ‘Persistence and determination alone are omnipotent,’” Rothchild says.

    With modesty, Rothchild also gives a lot of credit to “his team” of associates. The team approach to selling homes has emerged as a popular way for big-time Realtors like Rothchild to maximize their productivity. An agent’s team will have runners to put up signs and install lock boxes, escrow specialists to handle contracts and earnest money, and listing coordinators who specialize in bringing in new business.

    The real estate business has been though tough times in the last couple of years. But Rothchild says the worst is over, even though there will be bumps in the road as the market gradually climbs back. “In my opinion, we have bottomed out,” Rothchild says. “We are doing way better than last year.”

    Marvy’s on a Roll

    Marvy Finger has racked up another award for his new high-rise residential tower, One Park Place.

    The 37-story tower is located across the street from the Discovery Green park and it’s the first apartment tower to be built in Houston in more than 40 years.

    “It’s a pretty special building,” says Finger, who’s developed some 30,000 apartment units over his 40-year career in multi-family with his Finger Companies.

    Finger’s downtown tower recently won a Landmark Award from the Houston Business Journal. This comes on the heels of winning Houston Development of Distinction Award from the Urban Land Institute.
    One Park Place, designed by Jackson & Ryan Architects, has great views and a huge sun deck and swimming pool atop the eighth-floor parking garage. The design of the swimming pool was inspired by Finger’s visit to a Ritz Carlton Hotel in Hawaii.

    The 346-unit apartment, which sits on a block bounded by La Branch, Lamar, Austin and McKinney, is 73 percent leased. With the economy in a tough spot, leasing up the building, which opened a year ago, has been challenging for Finger Companies.

    A major draw for the building has been its location across the street from the Discovery Green park. People moving to Houston from other cities recognize the value of living near a park.”The park has been a huge factor,” Finger says. Having a green space like that underneath you makes high-rise living pleasant.

    The 28th Expo

    Deal-making has been difficult in the recession and obtaining financing has been nearly impossible for many in commercial real estate. But that didn’t stop the annual Commercial Real Estate Expo where hundreds of Houston’s brokers and developers gathered last week.

    Sure, there were plenty of dark humor jokes as commercial brokers milled about the Expo booths in the ballroom at the InterContinental Houston. When the market is down, sometimes the best thing to do is to joke about it.

    For 28 years, the Commercial Expo, which is produced by the Commercial Gateway division of the Houston Association of Realtors and the Society of Industrial and Office Realtors, has been a good place to hear a tidbit or two of news. But the rumors were pretty scarce this year, except for the nebulous mention of a possible enormous transaction in northwest Houston.

    One of the old pros at the Expo, Marty McAdams of McAdams & Associates, says he’s seen an uptick in the market, following a dismal 2009. Decent retail centers and office buildings with low-interest assumable loans are attracting a growing trickle of buyers, McAdams says.

    Empty buildings with absolutely no tenants are ignored by many investors today. But a building that is at least 50 percent leased has a chance of attracting a buyer.

    “Money has definitely come back in," McAdams says. "I won’t call it vulture money — I’ll call it opportunist money. People are looking at the 50- and 60-percent empty retail and office buildings and are willing to try to buy those for cash.”

    Ralph Bivins, former president of the National Association of Real Estate Editors, is editor-in-chief of RealtyNewsReport.com.

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    hottest headlines of 2025

    Here are the 10 hottest Houston real estate headlines of 2025

    Amber Heckler
    Dec 29, 2025 | 11:30 am
    Rendering of Texas Heritage Marketplace
    Photo courtesy of NewQuest
    The new Texas Heritage Marketplace will be located along Interstate 10 and the newly completed Texas Heritage Parkway in Katy.

    Editor's note: The top real estate stories of 2025 were heavy on buzzy suburbs. Fulshear earned special recognition for its jaw-dropping population growth over the last five and 10 years, while Sugar Land entered the spotlight for its livability and its surprisingly high rental rates. A Houston billionaire was revealed to be one of the top 100 landowners in the country, and a local restaurant duo put their illustrious farm on the market. Read on for the top 10 real estate stories of 2025.

    1. Totally sweet Houston suburb triumphs as No. 3 best place to live in U.S. Relocation marketing platform Livability.com named Sugar Land the third-best place to live in America thanks to its appealing size and affordability. The list was restricted to small and mid-size cities with populations between 75,000-500,000 residents.

    2. Surprise Houston neighbor was No. 1 fastest-growing U.S. city in the last decade. Fulshear's population growth surged over 1,000 percent from 2014-2023, the report found, and the U.S Census estimates the city now boasts a population of more than 42,600 residents. More on Fulshear's booming population later.

    3. Houston oil-and-gas billionaire ranks among America's top 100 landowners. The Land Report revealed that approximately one-quarter of the country's mega-owners of private land have ties to Texas.

    4. 2 Houston suburbs rank among fastest-growing affordable cities in U.S. SmartAsset analyzed 50 U.S. cities to find the most affordable places with large population growth. League City and Pearland ranked No. 7 and No. 11, respectively.

    5. Cozy Houston neighborhood ranked No. 1 best place to live in Texas. Master-planned community Cinco Ranch was given an"A-plus" rating for its family-friendliness, public schools, diversity, and other factors. The area is able to maintain a close-knit community while having a sprawling population of more than 19,000 residents.

    6. Houston developer breaks ground on $400 million, 165 acre Katy project. Houston-based commercial real estate firm NewQuest commenced work on a $400 million, 165-acre, mixed-use shopping center in Waller County at the end of January. The project, called The Texas Heritage Marketplace, will include 750,000 square feet of retail and restaurants, along with 550 apartments in two communities.

    7. This wealthy Houston neighbor is the fastest-growing suburb in America. In a narrowed-down analysis of the top American suburbs that have had the highest population increases from 2018-2023, Fulshear once again came out on top.

    8. 2 Houston-area ZIP codes top 2024 list of hottest U.S. housing markets. Real estate marketplace Opendoor crowned Katy's 77493 ZIP code as the No. 1 hottest U.S. housing market in 2024, while Cypress' 77433 ZIP secured the No. 2 spot. Affordability was cited as the primary factor that drew newcomers to these suburbs.

    9. Houston restaurateurs' 353-acre farm hits the market for $29 million. The sprawling Goodthyme Ranch, owned by Goodnight Hospitality partners Bailey and Pete McCarthy, went on the market in early September. The farm is situated about an hour from downtown Houston in Bellville, and offers a 5,220-square-foot, five-bedroom main house and a 4,560-square-foot, five-bedroom guest house, as well as extensive agricultural and recreational amenities.

    10. This Houston suburb had the highest apartment rent prices in June. Zumper's monthly rental report found Sugar Land apartment prices were more expensive than any other Houston-area city over the summer. Despite having the most expensive rent in the metro in June, the asking rent for a single-bedroom apartment in Sugar Land was technically lower than it was in June 2024.

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