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    charlotte's house

    Stunning new downtown boutique hotel is an homage to the Mother of Houston

    Holly Beretto
    Jan 10, 2019 | 3:55 pm

    When the C. Baldwin Hotel opens this summer in the space now occupied by the DoubleTree by Houston Downtown, it’ll be a brash re-imagining not only of the current Allen Center area, but what it means to be a hyperlocal, boutique hotel.

    Boasting 354 guestrooms, more than 14,000 square feet of meeting space, stunning common areas and a signature restaurant, with interiors designed by the powerhouse duo of Lauren Rottet of Houston-based Rottet Studio as well as Kate Rohrer of Rohrer Creative, C. Baldwin should become one of the city’s most desirable addresses.

    So, who or what, exactly is C. Baldwin?

    Houston school children can recite the story of Augustus Chapman Allen and his brother, John Kirby Allen, the New York spectators who came ashore on the muddy banks of Buffalo Bayou and founded Houston — which would grow from a sleepy backwater to a dynamic center for commerce to the fourth-largest city in the country and a global economic force. Their exploits are legendary and central to Houston’s mythic identity as a place where anyone who has a dream and drive can come and thrive.

    But it was Charlotte Baldwin Allen, Augustus’ wife, who kept the nascent city afloat during its infancy. When her husband fell ill and hightailed it off to Mexico, Charlotte stuck around, becoming the primary financial driver of Houston’s entire construction industry, bankrolling the navy and building the short-lived Capitol of the Republic of Texas to boot.

    “The Mother of Houston” donated countless leagues of public land — even though as a woman she did not legally own any herself — including the site used for the first City Hall (now Downtown’s Market Square Park) and plots to civic organizations. Local flags flew at half-staff when she died in 1895 at the age of 91. And, with the exception of an elementary school and a steamer that cruises along Buffalo Bayou, Charlotte’s been largely forgotten in the narrative of Houston as the years rolled on and the city grew.

    C. Baldwin aims to pay homage to the deedless developer, brand-wielding cattle rancher, brash businesswoman and tireless philanthropist. Former Houston first lady Andrea White called her “the kick-ass woman” who paved the way for a long tradition of trailblazing women leaving a permanent mark on the Third Coast.

    The newly revamped hotel will serve as a social anchor Allen Center, and a hospitality gateway to the city at the axis of Downtown, Midtown, and Buffalo Bayou Park. In addition to the guestrooms and common spaces that pay tribute to Houston’s past, the property will include a luxury nail salon, curated local retailers, and activated green space that will offer guests and visitors a dynamic experience.

    The hotel is part of an ongoing, multimillion-dollar reimagining of Allen Center. Phase I of the was unveiled in fall 2017, while the next phases encompass the addition of targeted retail and restaurant tenants plus further building upgrades and amenity enhancements that foster a robust, pedestrian-friendly environment.

    Houston-based construction firm Tellepsen and Dallas-based architecture firm Morrison Dilworth + Walls are responsible for the exterior curtain wall work. Turner Construction is the interior general contractor, and Atlanta-based DesignOne is the architect of record for the interior work.

    “Houston has some excellent hotels, but none that are emblematic of the city it has somewhat discreetly become, which is to say a bootstrapping economic powerhouse and global hub that just happens to be wildly diverse, wonderfully eccentric and exceedingly cosmopolitan,” says Maggie Rosa, general manager of C. Baldwin, in a statement. “We felt it was high time to introduce a hospitality experience that would truly embody one of our country’s most evolving destinations while honoring an awe-inspiring female pioneer.”

    The new C. Baldwin Hotel will transform the Allen Center block.

    C. Baldwin Hotel Allen Center downtown Houston
    Photo courtesy of Brookfield Properties
    The new C. Baldwin Hotel will transform the Allen Center block.
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    respectful design

    New Montrose studio brings bespoke European design to Houston

    Emily Cotton
    Dec 12, 2025 | 12:30 pm
    Armazem Design Home Store
    Photo by Laurie Perez
    Armazem.design is located in the historic Winlow Westheimer buildings.

    Houston’s newest interior design showroom is a dazzling display of how historic preservation and swanky European design can slip into a harmonious dialogue that quietly dismisses the longstanding notion that contemporary furniture has no place within the oftentimes rigid constraints of a traditional home.

    Tucked between The Upper Hand Salon and The Phoenix Pub in the historic Winlow Westheimer buildings, Armazem.design is a lifestyle design boutique carrying elevated European design and architectural solutions from century-old brands such as Arclinia, Lema, Barausse, Foscarini, Gaggeneau, and Sub-Zero Wolf.

    The name Armazem pays homage to founder and principal Jon Fante’s Brazilian roots. Traditionally, armazems were community cornerstones — general stores where people not only shopped but also learned, connected, and built long-term relationships. Appropriate then, that Fante would choose to nestle himself between a salon and a pub, two businesses that are traditional archetypes for familiarity and community.

    Armazem.design is set up like a bespoke home as opposed to a traditional contemporary design concept space. With everything from stately 1920s Victorians to cozy 1930s bungalows still in play in Montrose, setting up shop in a “Houston Browns” brick building from the 1930s — complete with original wide plank floors, exposed brick interior, and open rafter ceilings — allows clients to get a genuine feel for how the product lines work within the framework of these older homes.

    Fante, who was born, raised, and educated as a civil engineer in Brazil, came to the States in 2006 to handle US operations for Florense. Fante retired from his position as CEO in 2017 to start Armazem.design in Chicago. The decision to expand to Houston is something that Fante says was a no-brainer, as Houston has been moving towards a more contemporary style overall.

    “What we are trying to show here is that you don’t have to be in the extremes. You don’t have to be in the extremes of classic American design, which is beautiful, and what is also perceived here as European design, which is super contemporary, which is also beautiful,” Fante tells CultureMap. “There is a breadth of solutions in the inbetween.”

    The buildout for Armazem.design takes clients on a journey through two kitchens, a living room, dining room, generously-appointed closet and dressing space, home office, and casual den space, all outfitted with wall units, complex storage solutions, and warm, comfortable furnishings. Formerly open spaces have been divided into distinct concepts using architectural partitions that can be designed for any space.

    Every aspect of Armazem.design is custom made to order. The design may follow a more European school, but there are wooden elements and handmade objects that protect their environment from the contemporary curse of feeling cold, uninviting, or institutional. With lead times around three to four months, going bespoke here is as accessible as placing orders from mainstream retailers.

    “While there is a focus on kitchens, there are a lot of different products that we bring,” says Fante. “We are a showroom that is focused on interior architectural applications for home. We have partners in doors, partitions, wall paneling, closets — there is a lot. We got this historical place in Montrose and we made it as a home. We want people to walk in and feel like they could live here. It’s very comprehensive.”

    The owners of the building are currently working with the city to gain historical recognition, something that would mean a lot for the neighborhood, and to Fante.

    “We were very lucky to find this space. We preserved every historical element in the showroom — you see these very rustic floors, these floors are almost 100 years old.” Fante discovered more of the historic “Houston Browns” brick during the renovation (the classic Houston brick has been out of production for decades), all hidden behind swathes of drywall. “We ripped that all out to expose the true character of the space,” Fante explains. “Of course we kept the brick.”

    Fante shares that the decision to restore the building led to a phrase from an architect in their Chicago showroom that has remained their motto here in Montrose: “Let’s not bully the space, let’s respect it.” That’s a sentiment that the entire neighborhood can get behind.

    Armazem.design is located at 1911 Westheimer Road and is open Monday through Friday from 9 am-5 pm.

    Armazem Design Home Store

    Photo by Laurie Perez

    Armazem.design is located in the historic Winlow Westheimer buildings.

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