order up

Clever new Houston-based food-finding app blends Yelp and Instagram for hungry users

The Gradi App's platform is like Yelp meets Instagram, and users can even receive compensation for their content.

Photo by Avery Padilla

When the Houston restaurant industry was in its biggest time of need, two Houstonians stepped up to the plate to deliver a tech tool for the community.

Amid the pandemic, restaurants increasingly rolled out QR code menus to decrease the risk of spreading of germs by eliminating touching physical menus. Houstonians Zachary Dowthitt and Eric Hairston launched Gradi App in February 2021 to help both restaurants and guests access QR Code menus with more ease.

Now, the duo has launched a new approach for its app. The Gradi App, which can be found on the Apple App Store, has branched out to deliver an updated consumer-based model to help Houstonians discover food and drink options from the city’s diverse palate of dining.

Users of the consumer Gradi App can search through photos of menu items to find the best local spots for drinks and food due to proximity and preference. Think Yelp meets Instagram. The app even has an option to book a ride share from Lyft or Uber to the destinations.

“We noticed from menus at restaurants, people are posting their food photos all the time, but menus still don’t have photos" Dowthitt tells InnovationMap. "So, we asked ourselves ‘when was the last time you bought something without seeing it?’ Most people do it at restaurants every day.”

Gradi App founders Zachary Dowthitt and Eric Hairston Houston Houstonians Zachary Dowthitt (left) and Eric Hairston launched Gradi App in February 2021.Photo by Avery Padilla

Some of Houston’s most popular spots — Frank’s Pizza, Henke & Pilot, Bovine & Barley, and others — have already been spotlighted on Gradi. Currently, the app has 32 restaurant partners and over 350,000 users.

Dowthitt says he is already thinking of future versions of the app. Users will be able to locate favorite spots, share menus with your friends, search food by items, and post their own photos from each restaurant on the app. Photos will be graded on the app by users, and users can even be compensated for their posts. The most-liked photo for each item will be chosen as the featured photo for each restaurant on the app, and users who take these photos will get compensated for their unique content.

Gradi App hopes to have its updated consumer version of the app with search and linked menu options out by December 7. Dowthitt says hee has plans to deliver an upgraded nightlife and happy hour version in the future.

“We’ve eaten with our eyes from the beginning of time,” Dowthitt said. “And we believe in the future, you will see what you order (food or drinks) before you order it…and that is where we come into play.”

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This article by author and freelance journalist Mike Damante originally appeared on our sister site, InnovationMap.

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Texas grocer H-E-B seeks best new products for annual grocery competition

Photo courtesy of H-E-B

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It’s not America’s Got Talent or The Voice, but for 12 years, H-E-B has been steadily churning out stars. Through its annual Quest for Texas Best competition, small companies have become literal household names, filling pantries across the state. Now, a new crop of products has the chance to audition.

H-E-B’s Quest for Texas Best will take applications for its 13th annual contest from March 11 through April 22. Small business owners and entrepreneurs across the state can submit their unique and innovative products to win a combined $100,000 in cash prizes and the opportunity to feature their products on H-E-B shelves across Texas.

Since the competition started, H-E-B has discovered over 1,000 unique products across the Lone Star State. These have included various food and non-food items, including cookies, coffees, beauty items, toys, home goods, and even roasted crickets. The contest has awarded nearly $3 million in prize money and provided valuable marketing, mentoring, and supplemental support to its winners.

Over the years, the Houston area has been well-represented among the champions. In 2025, four Houston companies made the top 10, with My Drink Bomb, a company that makes flavor additions for sparkling water, winning third place and $10,000.

To be considered for the contest, interested suppliers and manufacturers can submit videos online. After the Call for Entries period is complete, H-E-B's Business Development Managers will select the top applicants who will head to San Antonio in October to present their wares in person before a panel of judges.

The jury will determine the top four winning products and award $50,000 to the Grand Prize winner, the title of "Texas Best," and placement on H-E-B store shelves. The first-place winner will receive $25,000, the second-place winner will receive $15,000, and the third-place winner will receive $10,000.

“We look forward to connecting with Texas-based innovators each year and providing exciting opportunities through this competition,” said James Harris, H-E-B’s Sr. Director of Diversity & Inclusion and Supplier Diversity for H-E-B, in a release. “I can’t wait to see what products are brought to the table this year. After 12 years of the H-E-B Quest for Texas Best, the creativity and ingenuity of Texans still inspire me.”

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