these drinks are the bomb

Crafty Houston startup shakes up scene with DIY cocktail bombs

What started as an idea to get kids to drink more water has turned into a profitable party favor company.

Photo courtesy of My Drink Bomb

What started as a way for Chloé Di Leo to encourage her kids to drink more water is now — just a few months later — a startup making a splash on the wedding industry.

Di Leo, the founder, launched My Drink Bomb LLC in Houston at the beginning of summer 2018. She tells says the product was inspired by bath bombs, fizzing once added to a beverage. She created the company with her husband, William Roberts. Together, they own a few local businesses, and Di Leo also is also a jewelry designer at her own store, Chloé Di Leo & Co.

The first flavor created she created for The Bomb Squad, the line for children, was bubblegum, but now she has seven different flavors online, including Strawberry, Birthday Cake, Watermelon, and more.

"Our kids took some to school and came home with some pocket change," says Di Leo. "They weren't supposed to sell it, but the kids liked it."

One day, her kids came home with $40, and she knew the idea was taking off.

The Bomb Squad line quickly transformed into Mixologi, a version of the product meant to be added to alcohol for cocktails. Di Leo tells InnovationMap that the addition stemmed from dinner parties she was hosting with her husband. She put the five major ingredients of a cocktail into a drink bomb.

"It's basically a mixer you drop in," she says. "We wanted to make it super easy and fun to use."

There are currently 23 Mixologi flavors available online, including Margarita, Moscow Mule, Pina Colada, Cosmo, and more. Custom flavors are available and take six to eight weeks to perfect the flavor and recipe before delivery.

To begin crafting the cocktail flavors, Di Leo says that she traveled to Tulum to spend time with a mixologist in Mexico and came back to the states with recipes for the drink bombs.

"Six months later, here we are," says Di Leo.

The company also offers a hangover bomb, crafted from activated charcoal and zesty tangerine extract to reduce headaches and reduce and release toxins in your body, according to the My Drink Bomb website.

The company gained attention after Sabrina Bryan of The Cheetah Girls reached out to Di Leo after finding the company on Instagram. Bryan wanted Mixologi to supply drink bombs for her wedding in October 2018. Custom flavors are available and take six to eight weeks to perfect the flavor and recipe before delivery.

In Spring 2019, Di Leo shares that My Drink Bomb plans to create and launch a coffee and tea drink bomb. She also hopes to create a drink bombs geared toward detox, anti-aging, health, and fitness, and Di Leo wants to work with a mixologist and a health and fitness expert.

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Continue reading this story at InnovationMap.

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The Boom Continues

Booming Houston-area ZIP among 5 fastest-growing new neighborhoods in U.S.

City of Fulshear/Facebook

Fulshear's 77441 ZIP code was the fourth-fastest growing U.S. neighborhood from 2014-2023.

As Texas' ever-growing population generates more demand among regional housing markets, one Houston-area ZIP code has seen more growth than nearly all other ZIPs in the state — and in the country.

Fulshear's 77441 ZIP code ranks No. 4 in RentCafe's new study that analyzed the 50 fastest-growing "new neighborhoods" in America "that barely existed a decade ago." Two more more Houston-area ZIPs in Katy and Richmond also made the cut.

The study reviewed housing inventory and population growth across 32,000 U.S. ZIP codes and narrowed down the search to the top 50 locales that experienced a 51 percent minimum surge in new housing units from 2014-2023.

Overall, Texas dominated the list with 17 of the nation's 50 booming new neighborhoods.

RentCafe determined the 77441 ZIP code in Fulshear saw a 391 percent surge in housing inventory in the last decade to keep up with the area's 482.7 percent population growth over the same period.

In 2014, there were just 5,647 residents living within the bounds of 77441, which stretches across both halves of FM 1093 as far west as Sidmonton and as far east as FM 1463 Rd. During that same year, there were only 2,163 housing units in the area, which has since spiked to 10,615 units as of 2023. The ZIP code now boasts a population of more than 32,900 residents, the study found.

"Fulshear is a good example of exurban spillover as it’s located within proximity of Houston’s major employment centers, like the Energy Corridor and Texas Medical Center," the report said. "In fact, Fulshear is about 30 miles from downtown Houston, which makes it a great living option for commuters."

Fast-growing ZIPs in Houston
77493 in Katy and 77407 in Richmond respectfully ranked as the 25th and 45th fastest-growing ZIPs in the U.S. over the last decade.

The report's findings revealed Katy has more than doubled its housing inventory to 20,552 units, up from about 8,200 units in 2014. The area's population has also more than doubled, from 24,577 to 62,264 residents as of 2023.

Richmond's population has surged 123 percent over the last decade, from 11,350 to 25,284 residents, and housing inventory soared 132.4 percent to keep pace with the growth. A recent boom in apartment construction is a major factor that contributed to the suburb's expansion, the report said.

The top 10 "newest" neighborhoods in the U.S., says RentCafe, are:

No. 1 – Chino, California (91708)
No. 2 – Timnath, Colorado (80547)
No. 3 – Colorado Springs (80927)
No. 4 – Fulshear, Texas (77441)
No. 5 – Ponte Vedra, Florida (32081)
No. 6 – Jersey City, New Jersey (07311)
No. 7 – Fort Worth (76177)
No. 8 – Colorado Springs (80924)
No. 9 – Prosper, Texas (75078)
No. 10 – Melissa, Texas (75454)

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