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    the big 4-0

    Houston activewear guru inks deal with Inc. Magazine and Tilman Fertitta

    Julia Davila
    Nov 13, 2019 | 3:15 pm
    Megan Eddings Accel Lifestyle Fitness
    Houstonian Megan Eddings activewear brand has received national attention.
    Photo by Tony Luong

    Fashion and science have more in common than you think: Just ask Accel Lifestyle founder and CEO Megan Eddings, who spent three years developing the Prema fabric used in the ethical and environmentally friendly activewear brand she launched in Houston.

    “I’ve always loved science. I’ve always been fascinated by things you can’t see which is, to me, science and chemistry,” Eddings tells CultureMap.

    Her fascination with fashion and science has paid off: Eddings is one of 40 selected entrepreneurs across the United States to participate in Inc. Magazine’s Founders Project. In honor of Inc.’s 40th anniversary, it launched the year-long project. Designed to assist entrepreneurs to grow their business, the initiative will match 40 established entrepreneurs, including Houston’s billionaire Tilman Fertitta, MailChimp’s Ben Chestnut, and Drybar’s Ali Webb to provide advice, access to capital, marketing guidance, and other valuable assets.

    Eddings says she was blown away and couldn’t wait to learn about the new mentor-mentee relationship. “I was super excited to be paired with Tilman Fertitta,” she says.

    Fertitta, the sole owner of Fertitta Entertainment, the restaurant giant Landry’s, the Golden Nugget Casinos and Hotels, and the NBA’s Houston Rockets tells CultureMap he, “enjoyed meeting Megan and learning more about her unique product. She will surely be another successful Houston entrepreneur and look forward to following her growth.”

    Eddings says Fertitta has already shared his expertise as she continues pitching Accel Lifestyle to national retailers.

    “We’ve already had a few conversations,” she says. “One was about wholesale versus retail, which was printed in the November issue, and there was a video interview published on Inc.com.”

    With a degree in chemistry from the University of Virginia and experience working in labs at UVA and Brown University, Eddings put her education to use after pondering why her husband’s sweaty gym clothes weren’t coming out clean.

    Her anti-stink fabric ensures consumers are less likely to throw away their clothing, which is a strong focus for the brand — not contributing to the landfill epidemic. With antimicrobial properties, the proprietary fabric is ideal for various industries besides fitness, including hospitality, medical, automotive, and more.

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    a major award

    5 Houston-area companies named among world's most innovative for 2026

    John Egan, InnovationMap
    Apr 8, 2026 | 2:30 pm
    Hertha Metals
    Courtesy of Hertha Metals/Business Wire
    U.S. Rep. Morgan Luttrell and Hertha Metals founder and CEO Laureen Meroueh toured Hertha’s Conroe plant in August.

    Led by Conroe-based Hertha Metals, five organizations in the Houston area earned praise on Fast Company’s list of the World’s Most Innovative Companies of 2026.

    Hertha Metals ranked No. 1 in the manufacturing category.

    Last year, Hertha unveiled a single-step process for steelmaking that it says is cheaper, more energy-efficient and just as scalable as traditional steel manufacturing. It started testing the process in 2024 at a one-metric-ton-per-day pilot plant.

    At the same time, Hertha announced more than $17 million in venture capital funding from investors such as Breakthrough Energy, Clean Energy Ventures, Khosla Ventures, and Pear VC.

    “We’re not just reinventing steelmaking; we’re redefining what’s possible in materials, manufacturing, and national resilience,” Laureen Meroueh, founder and CEO of Hertha, said at the time.

    Meroueh was also recently named to Inc. Magazine's 2026 Female Founders 500 list.

    Hertha, founded in 2022, says traditional steelmaking relies on an outdated, coal-based multistep process that is costly, and contributes up to 9 percent of industrial energy use and 10 percent of global carbon emissions.

    By contrast, Hertha’s method converts low-grade iron ore into molten steel or high-purity iron in one step. The company says its process is 30 percent more energy-efficient than traditional steelmaking and costs less than producing steel in China.

    Last year, Hertha said it planned to break ground in 2026 on a plant capable of producing more than 9,000 metric tons of steel per year. In its next phase, the company plans to operate at 500,000 metric tons of steel production per year.

    Here are

    Fast Company’s rankings for the four other Houston-area organizations:
    • Houston-based Vaulted Deep, No. 3 in catchall “other” category.
    • XGS Energy, No. 7 in the energy category. XGS’ proprietary solid-state geothermal system uses thermally conductive materials to deliver affordable energy anywhere hot rock is located. While Fast Company lists Houston as XGS’ headquarters, and the company has a major presence in the city, XGS is based in Palo Alto, California.
    • Houston-based residential real estate brokerage Epique Realty, No. 10 in the business services category. Epique, which bills itself as the industry’s first AI brokerage, provides a free AI toolkit for real estate agents to enhance marketing, streamline content creation, and improve engagement with clients and prospects.
    • Texas A&M University’s Nanostructured Materials Lab in College Station. The lab studies nano-structured materials to make materials lighter for the aerospace industry, improve energy storage, and enable the creation of “smart” textiles.

    ---

    This article first appeared on our sister site, EnergyCapitalHTX.com.

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