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    Stylin'

    Texas' shirt king thinks bigger and reaches beyond the Lone Star State's borders with new line

    Heather Staible
    Heather Staible
    Sep 27, 2014 | 1:34 pm

    Like any self-respecting Texan, Paul Hotze has plenty of pride for his home state. His Paris, Texas Apparel Co. line of ties, polos and easy-wearing T-shirts are clever odes to all things Texas like The Alamo, armadillos and margaritas, but the appeal tends to shrink the farther one strays from the Lone Star State.

    "I really like the guayaberas, and think they have legs. I thought it was easy, fun American version of a guayabera."

    Enter San Cristobel, a guayabera collection that reflects the craftsmanship and history of the classic shirt in a modern way. Hotze buys his fabric in New York, but to maintain the guayabera’s authenticity, has the button down shirts made in Yucatan.

    “My Paris, Texas has been a sweet regional brand, but it didn’t translate outside of Texas,” Hotze says. “I really like the guayaberas, and think they have legs. I thought it was easy, fun American version of a guayabera.”

    He recently unveiled his San Cristobel line at a block party complete with a Spanish guitarist, cocktails, twinkling white lights and comfy white sofas. The event was casual, fun and colorful, much like the San Cristobel line. Hotze is literally taking San Cristobel on the road in a gleaming refurbished AirStream trailer outfitted with a full bar and cozy seating area. The selection of San Cristobel guayaberas are game day ready in burnt orange, maroon, purple and red, and Hotze is wisely holding trunk shows at colleges across the state.

    He’s also keying in on the shirts southern appeal, adding gingham and seersucker fabrics to the collection. Details like intricate embroidery add an element of luxury and pastel colors translate well for vacation and beachside weddings.

    A marketing and advertising guy, Hotze’s foray into fashion was spurred by his personal interest, but now that the company is up and running, Hotze is all systems go. He routinely travels to Yucatan to check on the manufacturing and is brainstorming new ways to grow the brand based on living a life filled with travel and adventure.

    “I love this lifestyle and think this brand can really engage with people,” Hotze says.

    The ready-to-wear shirts range from small to extra extra large and retail for $150.

    The San Cristobal Launch turned into a block party, complete with cocktails and vintage trailer.

    San Cristobal Guayaberas Launch Party
      
    Photo Courtesy San Cristobal
    The San Cristobal Launch turned into a block party, complete with cocktails and vintage trailer.
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    start me up

    Texas ranks near the top of best states for startups, study finds

    John Egan, InnovationMap
    May 12, 2025 | 1:30 pm

    Texas ranks third on a new list of the best states for investors and startups.

    Investment platform BrokerChooser weighed five factors to come up with its ranking:

    • 2024 Google search volume for terms related to investing
    • Number of investors
    • Number of businesses receiving investments in 2024
    • Total amount of capital invested in businesses in 2024
    • Percentage change in amount of investment from 2019 to 2024

    Based on those figures, provided mostly by Crunchbase, Texas sits at No. 3 on the list, behind No. 1 California and No. 2 New York.

    Especially noteworthy for Texas is its investment total for 2024: more than $164.5 billion. From 2019 to 2024, the state saw a 440 percent jump in business investments, according to BrokerChooser. The same percentages are 204 percent for California and 396 percent for New York.

    “There is definitely development and diversification in the American investment landscape, with impressive growth in areas that used to fly under the radar,” says Adam Nasli, head analyst at BrokerChooser.

    According to Crunchbase, funding for Texas startups is off to a strong start in 2025. In the first three months of this year, venture capital investors poured nearly $2.9 billion into Lone Star State companies, Crunchbase data shows. Crunchbase attributes that healthy dollar amount to “enthusiasm around cybersecurity, defense tech, robotics, and de-extincting mammoths.”

    During the first quarter of this year, roughly two-thirds of VC funding in Texas went to just five companies, says Crunchbase. Those companies are Austin-based Apptronik, Austin-based Colossal Biosciences, Dallas-based Island, Austin-based NinjaOne, and Austin-based Saronic.

    ---

    This story originally was published on our sister site, InnovationMap.

    Houston Downtown modern business city with skyscraper city scape with park view from Buffalo Bayou center of Houston city, Texas, United States of America, US at sunset time
      
    Getty Images

    Texas remains a leading destination for startups.

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