getting fresh

Amazon gets fresh in Houston with new one-hour grocery delivery service

AmazonFresh has rolled into Houston.

Photo courtesy of Amazon

Amazon Prime members know they can get virtually whatever they want, nearly whenever they want it. They might get it even quicker now that AmazonFresh has entered the Houston market. The online behemoth expanded into three new markets this week, and the Bayou City was one them. Minneapolis and Phoenix were the other two.

What that means is Prime members who choose to fork over an addition $14.99 on top of their annual membership can get a host of items delivered to their doors within one-and two-hour windows.

The list of things available includes foodstuffs like meats and produce, as well as the seemingly endless array of day-to-day essentials the company offers, whether it's Post-It notes, books, electronics, home goods, or toys.

Amazon said that customers who have Alexa in their homes have it even easier. They can say something like, "Alexa, order milk from Fresh," and she'll add a choice for milk to their cart based on past purchases or a top result popular with other customers.

Because Alexa is always learning, Amazon assures customers that as they use AmazonFresh, Alexa will remember their favorites, making grocery shopping fast and simple.

New customers can start a 30-day free trial of AmazonFresh and receive $10 off their first order of $35 or more by using promotional code Grocery10 at checkout. Prime members who want to use the service can simply add it to their existing membership for the $14.99 monthly fee.

“We’re thrilled to introduce AmazonFresh to Prime members in Houston,” said Stephenie Landry, vice president of AmazonFresh and Prime Now, in a press release this week announcing the expansion. “Prime members tell us they want their stuff even faster. We're happy to deliver on that ask.”

Looks like Amazon just upped the ante for Houston's already myriad delivery options.

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Trucking news

Driverless truck company postpones route between Houston and Dallas

Photo courtesy of Aurora

Driverless semis traveling from Dallas to Houston were expected to launch this year.

Autonomous truck company Aurora Innovation says it won't start hauling freight without humans on board until April of 2025, a delay from previous statements that commercial service would begin by the end of 2024.

The Pittsburgh company said the April launch of driverless semis traveling from Dallas to Houston — originally announced last year — will be “modestly later” than the company had intended. The company also previously announced a partnership with Uber.

The company told investors on its third-quarter earnings conference call that it has made progress toward ensuring its trucks will operate safely.

Remaining obstacles are “primarily in the areas of some elements of surface street driving and some elements of construction that we see on the freeway,” CEO Chris Urmson said. “We want to have extremely high confidence in the system as we as we go forward.”

The company will start with about 10 autonomous tractor-trailers and move to “tens” of trucks by the end of next year, Urmson said.

“This shift to our timeline will have a negligible financial impact and does not affect our scaling efforts on our path to self-funding," Urmson said.

Aurora also intends to haul freight without human drivers from Fort Worth to Phoenix later in 2025, Urmson said.

Aurora in August added nearly $500 million to its balance sheet with a capital raise in August, which the company expects to fund the initial phases of its strategy to scale up driverless trucking.

transportation aurora innovation